A Survey on Broadband Internet Usage in Taiwan

Transcription

1 A Survey on Broadband Internet Usage in Taiwan A Summary Report July 2016 Taiwan Network Information Center 1

2 Figure 1Estimated Population of Internet Users... 5 Figure2 Internet Users... 6 Figure3 Internet Users in the Past Six Months... 6 Figure4 Locations accessing Internet... 7 Figure5 Devices Used to Access Internet... 7 Figure6 Types of Internet Connection... 8 Figure7 Usage of Social Networking Services and Instant Messaging Services... 8 Figure8 Change of Communicating Pattern after using Internet Community and Instant Communication Software Figure9 Things that might Endanger Internet Security while Accessing Internet Figure10 Years of Internet Access Figure11 Reasons for not Using Internet Figure12 Use of Wearing Device and Type of Device used Figure13 Reasons for not Using Wearable Device Figure14 Usage of Government Open Data Platform Figure15 Reasons for not Using Government Open Data Platform Figure 16 Usage of Bus Dynamic Information System and Satisfaction.. 17 Figure17 Usage of Public Bike Instant Renting System and Satisfaction Figure18 Usage of Public bike Instant Renting System and Satisfaction Figure19 Mobile Internet Usage Figure20 Connection Method for Accessing Internet Figure21 Usage of Video Broadcast Platform and Type of Video Broadcast Platform Used Figure22 Reasons for not Using Video Broadcast Platform Figure23 Usage of Video Streaming Platform Figure 24 Usage of Mobile Banking and Type of Mobile Bank Services Used Figure25 Things that Worried about when Using Mobile Banking Figure26 Reasons for not Using Mobile Banking Figure27 Usage of Mobile Payment Figure28 Fees Paid with Mobile Payment Figure29 Reasons for not Using Mobile Payments Figure30 Mobile Internet Service Satisfaction and Reasons for not being Satisfied

3 Figure31 Usage of Wi-Fi in Public Area Figure32 Computer Devices at Home Figure33 Household Internet Access and Devices Used to Access Internet at Home Figure34 Household Internet Connection by Type

4 1. Survey Methodology Survey Period June. 13, 2015 to July 7, 2015 Sample Number Target Population Survey Method Sampling Method Estimation Method 3,155 valid samples Residents in Taiwan aged 12 and above Households in 6 municipalities and 16cities/counties in Taiwan. * Based on March 2016 Monthly Demographic Statistics Report released by the Ministry of Interior Telephone Interview, using Computer-Assisted Telephone Interview (CATI) system A stratified random sampling was used by separating the population elements into strata of 6 municipalities and 16 cities/counties in Taiwan. The sample size of each stratum was determined by using the proportional allocation method. Method for estimating the total number of Internet users: Raking method with three variables, namely, cities, gender, and age groups, were used to find the weighs for each sample. Method for estimating the total number of Internet households: The variable city was used to find weighs for each household. 4

5 2. Individual Internet Use (1) Estimated Population of Internet Users There are 1.26 million Taiwan residents aged 12 and under who have Internet experience, whereas million Taiwan residents aged 12 and above have Internet experience. The total estimated population of Internet users in Taiwan is million. Internet Access Rate=Internet Users / Population Unit:% Age % Age % Age % Age 0-12 Age 12+ Age Internet Users 1,121,459 18,811,134 19,932,593 Populations 2,455,276 21,041,537 23,496,813 Figure 1Estimated Population of Internet Users In what follows, the results are specific to residents aged 12 and over. (2) Internet Usage 89.4% (corresponding to million residents) of the 3,155 respondents have had internet experience. 5

6 Internet Usage no, 10.6 yes, 89.4 Figure2 Internet Users (3) Internet Users in the Past Six Months 86.3%(corresponding to million residents) of the 3,155 respondents are still using internet in the past six months. Internet usage in the past sixth months no, 13.7 yes, 86.3 Figure3 Internet Users in the Past Six Months (4) Locations accessing Internet Most internet users access the Internet at home, with a relative frequency of 93.5%. Others access the Internet at work places and at school with relative frequencies of 26.8% and 8.0%, respectively. 6

7 Locations Accessing Internet Dormitory Park Hospital Internet Coffee Hotel, Home(Friends,Relati ves) Library Convenience Store, Department Store, Station(MRT/THSR/Ai rport etc.) Coffee Shop, Restaurant School At Work Place At home Figure4 Locations accessing Internet (5) Devices Used to Access Internet Among those individuals with Internet access, the most commonly used device is mobile phones (77.1%), followed by personal computer (52.5%) Mobile Phone Devices Used to Access Internet 52.5 Personal Computer Notebook Tablet PC Internet-linked TV PDA Figure5 Devices Used to Access Internet (6) Types of Internet Connection 49.7% of Internet users access internet using ADSL/VDSL, ranking the first, followed by Mobile Internet(27.9%). 7

8 50.0 Types of Internet Connection Don't Know WLAN Mobile Internet Cable Modem Leased Line VDSL(FTTH/FTTB+LAN) ADSL Dial-up Connection Figure6 Types of Internet Connection (7) Usage of Social Networking Services and Instant Messaging Services Among 89.8% of the respondents who use Social Networking Services or Instant Messaging Services, 75.6% Use both Social Networking Services and Instant Messaging Services Usage of Social Networking Services and Instant Messaging Services 10.2 Both not 3.5 Only Social Networking Services 10.7 Only Instant Messaging Services 75.6 Both Figure7 Usage of Social Networking Services and Instant Messaging Services 8

9 9

10 (8) Change of Communicating Pattern after using Social Networking Services and Instant Messaging Services 32.1% of the respondents who use Social Networking Services or Instant Messaging Services increase frequency of having contact, while 31.6% reduce frequency of having mobile phone calls. It is notable that 34.1% of the respondents who use Social Networking Services or Instant Messaging Services agree with there s no change Change of Communicating Pattern after using Social Networking Services or Instant Messaging Services No Change Relationship begin to drift apart More Video Calls Less Message Less Short Message Sending Less Phone Calls from Home or Office Immediately Learn about Family's or Friends' status Less Mobile Phone Calls More Contact Frequency Figure8 Change of Communicating Pattern after using Internet Community and Instant Communication Software 10

11 (9) Things that might Endanger Internet Security while Accessing Internet 30.3% worried about Personal privacy exposure when accessing internet, while 26.3% Afraid of Getting infected on devices. It is notable that 37.6% agree with there s nothing worried Things that might endanger internet Security 37.6 Not Worry 30.3 Personal Privacy Exposure 26.3 Afraid of getting infected(on device) 19.0 Account/ID being Stolen 10.3 Internet Defraud Bad Intention Website Data Destroyed Don't Know Figure9 Things that might Endanger Internet Security while Accessing Internet 11

12 (10) Years of Internet Access Among those who have Internet experience, 21.4% have used Internet for at least 20 years. Don't Remember 20 yr and more 19~less than 20yr 18~less than 19yr 17~less than 18 yr 16~less than 17 yr 15~less than 16 yr 14~less than 15 yr 13~less than 14 yr 12~less than 13 yr 11~less than 12 yr 10~less than 11 yr 9~less than 10 yr 8~less than 9 yr 7~less than 8 yr 6~less than 7 yr 5~less than 6 yr 4~less than 5 yr 3~less than 4 yr 2~less than 3 yr 1~less than 2 yr 0.5~less than 1 yr Less than 0.5 yr Years of Internet Access Figure10 Years of Internet Access

13 (11) Reasons for not Using Internet The most popular reason for not using the Internet is Afraid of or unfamiliar with computer, which takes 42.4%. The second popular reason for not using the Internet is Not Interested, taking 34.1%. Reasons for Not Using Internet Disconnected too often 0.2 Content might be Harmful 0.5 Cost too High 0.9 Personal Privacy 1.0 Hurt Eyes 4.9 No Device 5.8 Too Old 13.4 No Time to Use 14.0 Don't Need 21.8 Not Interested 34.1 Afraid of or Unfamiliar with Computer Figure11 Reasons for not Using Internet 13

14 (12) Usage of Wearable Devices and Types of Devices used Usage of Wearable Device yes, 8.2 no, 91.8 Type of Wearable Devices Used VR Helmet/Glass 0.4 Old Man Band 0.5 Bluetooth earphone 16.0 Watch(Apple, SONY, GOOGLE) 27.6 Sports/Smart Band Figure12 Use of Wearing Device and Type of Device used 14

15 (13) Reasons for not Using Wearable Devices No need is the main reason of not using wearable device, taking 74.0%, the second reason is don t know what devices are there, taking 12.2% Reasons for not Using Wearable Device Electromagnetic Waves are too strong It's unconvineint using wearable device at Not Satisfied for Personal Need Screen is too small technology is not refined or universal Not Easy to Use Price too High Don't like to Wear Device Don't Know What Devices are there Don't Need Figure13 Reasons for not Using Wearable Device 15

16 (14) Usage of Government Open Data Platform 19.5% of the respondents who had internet experience used Government Open Data Platform. Usage of Government Open Data Platform yes, 19.5 no, 80.5 Figure14 Usage of Government Open Data Platform (15) Reasons for not Using Government Open Data Platform The main reason for not using Government Open Data Platform is Don t know this platform,taking 51.5%,the second reason is No need,taking 49.9%. Reasons for not Using Government Open Data Platform Don't Know this Platform No Need Not Easy to Use No Time to Use Find Nothing Useful Figure15 Reasons for not Using Government Open Data Platform 16

17 (16) Usage of Bus Dynamic Information System and Satisfaction 35.7% of the respondents who had internet experience used Bus Dynamic Information System while 28.1% didn t use. Among those individuals who used Bus Dynamic Information System, 88.6% are satisfied with it. Usage of Bus Dynamic Information System Bus Dynamic Information System Satisfaction Don't know 1.6 Don't take bus, 36.2 Yes, 35.7 Very Unsatisfied Unsatisfied Satisfied 71.4 No, 28.1 Very Satisfied Figure 16 Usage of Bus Dynamic Information System and Satisfaction (17) Usage of Public Bike Instant Renting System and Satisfaction 10.0% of the respondents who had internet experience used Public Bike Instant Renting System, while 31.7% didn t use. Among those individuals who used Public Bike Instant Renting System, 91.3% are satisfied with it. Usage of Public bike Instant Renting System Public bike Instant Renting System Satisfaction Don't rent bike, 58.3 yes, 10 no, 31.7 Don't know Very Unsatisfied Unsatisfied Satisfied Very Satisfied 17.7 Figure17 Usage of Public Bike Instant Renting System and Satisfaction

18 (18) Usage of THSR Online Tickets Reservation System and Satisfaction 32.5% of the respondents who had internet experience used THSR Online Tickets Reservation System while 67.5% didn t. Among those individuals who used THSR Online Tickets Reservation System, 91.4% are satisfied with it. Use of THSR Online Tickets Reservation System THSR Online Tickets Reservation System Satisfaction yes, 32.5 Don't know Very Unsatisfied Unsatisfied no, 67.5 Satisfied Very Satisfied Figure18 Usage of Public bike Instant Renting System and Satisfaction 18

19 (19) Mobile Internet Usage 77.3% of the respondents who had internet experience used mobile Internet while 22.7% didn t. Mobile Internet Usage no, 22.7 yes, 77.3 Figure19 Mobile Internet Usage (20) Connection Methods for Accessing Internet 67.7% of the mobile internet users use 4G/4.5G to access internet, while 36.4% use 3G/3.5G to access internet Connection Method for Accessing Internet G/4.5G 3G/3.5G Don't Know GPRS(2.5G) Figure20 Connection Method for Accessing Internet 19

20 (21) Usage of Video Broadcast Platform and Type of Video Broadcast Platform Used 21.9% of the respondents who had internet experience used Video Broadcast Platform while 78.1% didn t. Among those respondents who used Video Broadcast Platform, 47.7% used Entertainment type, 33.1% use News type. Usage of Video Broadcast Platform no, 78.1 yse, 21.9 Type of Video Broadcast Platform Used Video conference Twitch LINELIVE direct broadcast Knowledge 15.2 Sport game FB direct broadcast News Entertainment Figure21 Usage of Video Broadcast Platform and Type of Video Broadcast Platform Used 20

21 (22) Reasons for not Using Video Broadcast Platform The main reason for not using Video Broadcast Platform is No need,taking 66.9%,the second reason is Don t know how to use it,taking 17.1% Reasons for not Using Government Open Data Platform 66.9 No need Don't know how to use No time to use No useful content Inconverience Too expensive Unsafe Unstable connection Mobile phone don't support Air time restriction Figure22 Reasons for not Using Video Broadcast Platform (23) Usage of Video Streaming Platform 32.4% of the respondents who had internet experience used Video Streaming Platform, while 67.6% didn t. Usage of Video Streaming Platform yes, 32.4 no, 67.6 Figure23 Usage of Video Streaming Platform 21

22 (24) Usage of Mobile Banking and Type of Mobile Banking Services Used 26.0% of mobile internet users use mobile bank. Among those respondents who use mobile bank, 64.5% use Account Aquiring, ranking the first, 59.2% use Transfer Account, ranking the second. Usage of Mobile Banking yes, 26.0 no, 74.0 Type of Mobile Banking Services Used Gold Trading Stock Trading Buying Fund Foreign Currency Exchange Credit Cards Service Pay Fee 20.8 Account Acquiring Transfer Account Figure 24 Usage of Mobile Banking and Type of Mobile Bank Services Used 22

23 (25) Things that Worried about when Using Mobile Banking 53.3% of respondents who use mobile banking worried about Personal Information Leakage, ranking the first, the second thing worried about is Account being Stolen, taking 38.2%. Be repeated debits Intercepted when Not Worry at all Account being Stolen Things that worried about when using Mobile Banking Personal Information Figure25 Things that Worried about when Using Mobile Banking (26) Reasons for not Using Mobile Banking The main reason for not using Mobile banking is No need, taking 56.2%, the second reason is Security Concern, taking 32.5% Reasons for not Using Mobile Banking 56.2 No Need 32.5 Security Concern 12.2 Don't Trust this Technology Too Difficult to Use No reason to Use Screen too Small Bank will Charge Figure26 Reasons for not Using Mobile Banking 23

24 (27) Usage of Mobile Payment 21.8% of mobile internet users use mobile payment. Usage of Mobile Payment yes, 21.8 no, 78.2 Figure27 Usage of Mobile Payment 24

25 (28) Fees Paid with Mobile Payment The fees most often paid with mobile payment is Living Goods, taking 56.3%, the second one is LINE Stickers, taking 22.0%. Fees Paid with Mobile Payment Mobile Phone Bill Room reservation Fine Fee Small Donation Online Music Tax(Income, Land etc.) Utility Fee SmartPhone Software Purchase Ticket(Movie, Transportation etc.) Game/Points LINE Stickers Living Goods Figure28 Fees Paid with Mobile Payment 25

26 (29) Reasons for not Using Mobile Payments The main reason for not using mobile payment is No need, taking 54.3%,and the second reason is Worried about safety, taking 36.3%. Reasons for not Using Mobile Payments No need Mobile Phone Don't Have This Function Few Stores Can Use Don't Know its Usefullness Too difficult or Time Consuming to Set UP Don't Trust this Technology Don't Know How to Use Worry about Safety Figure29 Reasons for not Using Mobile Payments 26

27 (30) Mobile Internet Service Satisfaction and Reasons for not being Satisfied 77.7% of those mobile internet users are satisfied with mobile internet service. The main reason for those respondents not satisfied with service is Unstable Signal or Disconnected too Often, taking 54.6%, the second reason is Speed too Slow, taking 42.7%. Very Unsatisfied, 4.0 Mobile Internet Service Satisfaction Don't Know, 1.2 Very Satisfied, 6.9 Unsatisfied, 17.0 Satisfied, Unstable Signal or Disconnected too Often Reasons for not being Satisfied 42.7 Speed too Slow 36.1 Too Weak Signal or Unable to Access Internet 10.2 Internet Access Fee too High Figure30 Mobile Internet Service Satisfaction and Reasons for not being Satisfied 27

28 (31) Usage of Wi-Fi in Public Area 55.7% of the respondents who had internet experience had used WiFiinpublic area. Usage of Wi-Fi in Public Area no, 44.3 yes, Internet Usage in Households (1) Computer Devices at Home Figure31 Usage of Wi-Fi in Public Area 81.3% of the respondents own desktop computers at home, ranking the first; 59.5% own notebook, ranking the second. Computer Devices at Home Don't Have 8.6 Tablet PC 55.6 Notebook 59.5 Personal Computer Figure32 Computer Devices at Home 28

29 (2) Household Internet Access and Devices Used to Access Internet at Home 87.9% of the respondents can access internet at home, while 12.1% are unable to access internet at home. Among those respondents who can access internet at home,69.6% use desktop computers, ranking the first; while 63.5% use mobile phone, ranking the second. Household Internet Access Devices Used to Access Internet at Home no, 12.1 yes, 87.9 Don't Know PDA Portable Game Console Internet-linked TV Tablet PC Notebook Mobile Phone Personal Computer Figure33 Household Internet Access and Devices Used to Access Internet at Home (3) Household Internet Connection by Type Among those households who have internet access at home, 69.6% use ADSL/FTTH/FTTB to access internet, ranking the first, and followed by Cable Modem ( 15.0%), ranking the second. Household Internet Connection by Type Don't Know G Router 3.2 Cable Modem 15.0 ADSL/FDDH/FDDB 69.6 Dial-up Connection Figure34 Household Internet Connection by Type 29