Mobile phone in aviation IT: (an independent opinion)

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1 2009 Amadeus IT Group SA Mobile phone in aviation IT: (an independent opinion) Grach Muradyan MOW, October

2 Agenda Technical overview Solutions Amadeus applications 2

3 Mobile phone was originally created in order to make calls - and in no case for access to aviation IT services 3

4 Technical overview Communication & Computing devices - Permanent miniaturization trend: We started with the mainframes 4

5 Technical overview Communication & Computing devices - Permanent miniaturization trend: and now all type of devices are available: Desktop PCs Notebooks Netbooks Touch-pads PDAs Mobile phones 5

6 Technical overview 2010 Amadeus IT Group SA with a really Global coverage 6

7 Technical overview and powerful capabilities Communications GSM, GPRS, Wi-Fi, Bluetooth, IR GPS, FM, TV signal receivers Computing Processor 1Ghz, RAM memory 512Mb, storage card 32Gb Information type Voice Data Text Audio Video 7

8 Technical overview Two major roles in mobile computing Data processing using Local apps (e.g. Mob Office) Limited by the computing capabilities (including processing speed and memory size) Serving as I/O device (client) for remote processing Using unlimited capabilities of the remote servers Limited by the Transmission channels bandwidth Traffic costs With a general limitation in Screen and keyboard sizes Battery capacities Human factors 8

9 Technical overview Local apps Client programs Preinstalled: by phone providers Downloadable from providers sites Sold stand-alone on CDs Universal solutions for J2ME environment Different operating systems iphone IOS Android Blackberry Win mobile Symbian 9

10 Technical overview Some trends to overcome the limitations Permanent increase of processor speed and memory size Connecting external i/o devices (using Docking and Bluetooth) Using alternative i/o channels iso the keyboard & touch screen Voice channel / microphone ( Google Voice Search ) Image / camera ( Google Goggles : using image to search the web) Increasing the bandwidths: GSM -> 3G > 4G / LTE ->? Increasing coverage: satellite technologies (GSM + Sat modes) Mobile phone tends to become a Universal Terminal & Internet the Universal environment for Remote Services Access 10

11 Solutions Mobile phone as a sales & marketing tool Sales and marketing are always being concentrated around the potential customers main Points of Presence and different channels both physical and logical locations: Transport nodes (subway entries, railway stations, airports) Media channels: prime time TV (target audience) Social networks ( facebook.com, twitter.com, vkontakte.ru ) Search Engines ( Google, Yahoo, Rambler, Yandex, etc ) Using SMS marketing, notifications and mobile payments Still keeping in mind the physical limitations for mobile phone Screen size and channel capacities mainly 11

12 Solutions Adjustments needed both for content & presentation layers Would e.g. FlexPricer calendar screen be OK for mobile apps?? 12

13 Solutions Industries already widely using mobile: banking 13

14 Solutions Industries already widely using mobile: social networks 14

15 Solutions Industries already widely using mobile: Internet FM & TV 15

16 Solutions Industries already widely using mobile: Google apps 16

17 Solutions Industries already widely using mobile: Google apps 17

18 Solutions Mobile phone as a marketing tool Travel applications are just a sub-sub-community within the global Internet Internet Mobile apps Travel apps 18

19 Solutions HTML pages adapted for mobile access Alternative / complementary to the Local apps Phone Browsers as the interface: promoting downloading the apps: for Blackberry, iphone, Android, J2ME 19

20 Solutions Apps for Metasearch portals: Kayak 20

21 Solutions Apps from travel info consolidators: WorldMate 21

22 Solutions Apps from the LCC airline: Southwest 22

23 Solutions Apps from the legacy airline: BA 2010 Amadeus IT Group SA 23

24 Solutions Oneworld alliance: Blackberry, iphone, HTML! 2010 Amadeus IT Group SA 24

25 Solutions Apps from the airline: S7 airlines 25

26 Solutions All the ex-gdss role still stays in place Acting as the IT solutions providers Both for travel agencies and for the airlines Complete solutions or interfaces (e.g. Web Services) Allowing to develop a full integrated solutions / links Link to GDS / content provider (Kayak Metapricer link to Amadeus) The last mile to the mobile phone either by HTML, adapted for mobiles or using the downloadable app for the phone OS Providing the content which is delivered on the mobile phone browser or app Schedule, Availability, Fares Reservations for travel services: Air, Hotels, Cars Post-sales, including self-service: PNR view, mobile checkin 26

27 Solutions Travelport & WorldMate partnership on mobiles 27

28 Solutions SITA partnering with Motorola & Appear Networks for mobile solutions 28

29 Amadeus applications: CheckMyTrip mobile Available for 6 different mobile environments* Currently downloads available from the mobile devices as follows: 29

30 Amadeus applications 2010 Amadeus IT Group SA CheckMyTrip: screenshots* *O&D location maps import option is available for some OS, inc Win Mobile 30

31 Amadeus applications 2010 Amadeus IT Group SA Future developments (video demo) PNR retrieve Excessive baggage Adding to PNR Payment by CC Special meal choice 31

32 Thank you! 32

Smartphones. What are they and what are they good for?

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