Customers Demand Digital Performance

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George Harrington
5 years ago
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1 Customers Demand Digital Performance Harvey Shaw Head of Digital Operations, News UK Fabio Testa Lead Architect, Luisa Via Roma 1 AKAMAI Edge EMEA 2018

2 About Business Challenges How Akamai Helped Business Outcomes Learnings 2 AKAMAI Edge EMEA 2018

3 Panelists Harvey Shaw Head of Digital Operations, News UK Fabio Testa Lead Architect, Luisa Via Roma 3 AKAMAI Edge EMEA 2018

4 Harvey Shaw Head of Digital Operations, News UK Background: Years at News UK? Passionate about Web Performance Loves to cook and Rugby Current Role: Head of Digital Operations Leading Digital Transformation Journey 4 AKAMAI Edge EMEA 2018

5 News UK Leading UK Newspaper Publisher The brands Business How many years partnering with Akamai? 5 AKAMAI Edge EMEA 2018

6 Fabio Testa Lead Architect, Luisa Via Roma Background: 4 years at Luisa Via Roma Passionate about IT architectures Loves mountains, outdoors Current Role: Lead Performance, Availability and Security Ensure online business demands are delivered 6 AKAMAI Edge EMEA 2018

7 Luisa Via Roma Fashion retailer founded early 30s in Florence Luisaviaroma.com launched in 1999 (95% of all revenues) 5 million visitors/month globally, 9 different languages 600+ designers Single Origin 1B hits / 84% offload How many years partnering with Akamai? 77 Customers AKAMAI Demand Edge EMEA Digital 2018 Performance EMEA Edge 2018 Akamai

8 BUSINESS CHALLENGES 8 AKAMAI Edge EMEA 2018

9 Business Challenges Performance Impact Insights and Revenue Vs. UX and Speed Google and Facebook Advertising Bots Google AMP/SEO page speed Tags, tags and even more tags Ad Blockers Video speed, format and size 9 AKAMAI Edge EMEA 2018

Business Challenges Performance Impact Global delivery, growth, great UX (fast and secure shopping) Lack of correlation of Business and Performance (previous RUM solution) and deep developer insights

10 Business Challenges Performance Impact Global delivery, growth, great UX (fast and secure shopping) Lack of correlation of Business and Performance (previous RUM solution) and deep developer insights Platform evolution without increase h/w costs Flawless Peak events (Flash, Holidays, etc) Maintain (and improve) customer loyalty, confidence and conversions Manage Bots (traffic, SEO, scrappers) 10 AKAMAI Edge EMEA 2018

11 HOW AKAMAI HELPED 11 AKAMAI Edge EMEA 2018

How Akamai Helped Measure what matters mpulse 100 % Real User Monitoring All Devices, All Networks, All users, All locations Professional Services for

12 How Akamai Helped Measure what matters mpulse 100 % Real User Monitoring All Devices, All Networks, All users, All locations Professional Services for delivery, dashboards and analytics Linked to Luna to show real time metrics and cache hit ratios Bot Manager Bot insights and protection 12 AKAMAI Edge EMEA 2018

13 How Akamai Helped Monitor, Optimize, Validate, and Protect Perform Protect and Perform VALIDATE MONITOR Tightly integrated with Akamai Solutions for best performance and protection mpulse, Ion, Kona Site Defender, Bot Manager, NetStorage, SiteShield, FastDNS Platform more and more «akamaized» in every major release Ability to scale almost infinitely, with faster performance as traffic grows, and fully secured OPTIMIZE mpulse 100% RUM ( most detailed Navigation Timing API measures, waterfall sessions, etc) Establish performance baselines for every page, browser family, device type and connection type End to end performance insight and ability to measure improvements (Browser request, first byte served from origin, Akamai Edge) Protect DDoS Custom Dashboards (Conversion rate vs session, Origin-Edge, Akamai, Critical Resources, Asset download) Simulate (validate) peak seasons traffic and real users behavior against our test server farms Professional Services WAF Web & Mobile Govern Work with Akamai professional services to get the most out of performance and security solutions Bot Perform Learn from experts for self-sufficiency, to quickly design, develop, integrate new configurations and features 13 AKAMAI Edge EMEA 2018

14 BUSINESS OUTCOMES 14 AKAMAI Edge EMEA 2018

Business Outcomes Improving Online Metrics through Performance mpulse Reliable performance numbers In real time Data linked to dwell time and bounce rate Able

15 Business Outcomes Improving Online Metrics through Performance mpulse Reliable performance numbers In real time Data linked to dwell time and bounce rate Able to link data to revenue values Very powerful Early start to our journey, the future is bright Bot Manager 18 million+ scrapes per day 15 AKAMAI Edge EMEA 2018

Business Outcomes Improving Online Metrics through Performance mpulse Reliable performance number Full understanding of performance on user-experience and conversion rate, session length and number

16 Business Outcomes Improving Online Metrics through Performance mpulse Reliable performance number Full understanding of performance on user-experience and conversion rate, session length and number of page views Insight into network and 3 party impact Akamai Traffic increase by 40% - 2X throughput of during Black Friday 2017 vs 2016 Offload performance, global reach, and scalability to the Akamai Intelligent Edge Platform Team can focus on customer experience features Same origin for both Web and Mobile app 16 AKAMAI Edge EMEA 2018

17 LEARNINGS 17 AKAMAI Edge EMEA 2018

18 Learnings Tips and Tricks Harvey Two years of hitting brick walls, wrong approach from the start Performance is a journey, we are still learning Top down approach Data is key. Sell the benefits with insights, not opinions Never give up if you know is the right thing to do 18 AKAMAI Edge EMEA 2018

19 Learnings Tips and Tricks Fabio You can be a Global ecommerce player with a small team Deep technology partnership (product feedback, Beta programs, etc) Akamai viewed as a trusted advisor Leverage Akamai s professional services unique expertise in both internet performance and security 19 AKAMAI Edge EMEA 2018

20 Don t ever underestimate the power of good data Harvey Shaw, News UK mpulse has become our main tool to continuously measure and improve website performance Fabio Testa, Luisa Via Roma 20 AKAMAI Edge EMEA 2018

21 21 AKAMAI Edge EMEA 2018

1 AKAMAI Edge EMEA # E d g e E M E A

1 AKAMAI Edge EMEA # E d g e E M E A 1 AKAMAI Edge EMEA 2018 There is No Compromise for Great CX Patrik Wallin Head of Development and IT Operations, Gymgrossisten Alan Cooper Principal Architect, Skyscanner 2 AKAMAI Edge EMEA 2018 About