2011China Femtocell Symposium. Sep. 7-8, 2011 Beijing China

Transcription

1 2011China Femtocell Symposium Sep. 7-8, 2011 Beijing China 1

2 Femtocells are low-power wireless access points that operate in licensed spectrum to connect standard mobile devices to a mobile operator s network using residential DSL or cable broadband connections. Informa expected in late December 2010 that, after two-year market warm-up, All the signs indicate femtocells are set to have a strong Femto Forum global survey Chinese consumer attitudes to femtocells lasted a year, and the latest and authoritative progress will be released. With the maturity and penetration of Chinese 3G, diversification of applications, popularization of smart terminals and promotion of three network convergence, network coverage issue has been resolved, and addressing explosive growth of data services and meeting network capacity demand will be the focus of operators in next stage. Femtocell enables achieving capacity equivalent to complete 3G network with very low transmitting power. Femtocell provides an attractive alternative upgrading of existing network infrastructure and implementation of 4G. The Femto Forum is a not-forprofit membership organization founded in 2007 to promote Femtocell deployment worldwide. Our strategic goal is global recognition of Femto technologies as the de facto solution for mobile coverage in the home and to drive worldwide take-up of such technologies. --Prof. Simon Saunders Chair of Femto Forum Dozens of world-famous operators have launched WCDMA, CDMA and TD-LTE standard femtocell commercial / trial commercial services, such as Vodafone, Orange, AT&T, DoCoMo, BT, China Unicom and China Mobile. Many other operators including Chunghwa Telecom, Taiwan Mobile, Far EasTone Telecom and AVEA have also planned to deploy femtocell in This Symposium is the only official event by Femto Forum in China, and was first held in Femtocell grew rapidly in China, with China Unicom, China Mobile and China Telecom promoting construction of Femto system platform. There are commercial pilots in Beijing, Shanghai, Sichuan, Hubei and Liaoning, and deployment of larger scale is expected in Background

3 Name: Date& Venue: 2011 China Femtocell Symposium Sep Beijing Highlights: The only conference and product exhibition of femtocell in China Hosted by Femto Forum with support of government authorities Femtocell solutions and operating modes are shared among operators Femtocell chipset, equipment, test and application solutions shared among core vendors Femtocell market prediction and analysis by leading consulting company Release of investigation datum from Chinese consumer attitudes to femtocells Authoritative and professional femtocell technology training within China Format: Attendance: Keynote, Session, Panel, Tutorial, VIP Dinner, Demo Showcase, Interview 400 attendees Hosted by: Femtocells technology helps improve radio spectrum efficiency, improve the indoor coverage of wireless communication network and capacity. From its inception, it has attracted much attention from industy, especially from many carriers. Femtocell home base station plays an important role in the improvement of spetrum efficiency. Co-organized by: Supported by: --Xie Feibo Director of Radio Regulation of MIIT China Femtocell Symposium 2 Overview 2009

4 Draft Agenda: Sep. 7 Opening To be invited: State Radio Regulatory Committee, MIIT To be invited: China Communications Standards Association To be invited: The Radia Association of China Simon Saunders, Chair, Femto Forum Carole Mayhew, Director of Marketing, Avren Events Keynote Update of Global femtocell Market Latest Deployment of femtocell in 2011 Simon Saunders, Chair, Femto Forum femtocell: Star of 3G/4G Data Explosion Applications China Unicom Update of Femto standard:let, 3GPP, 3GPP2, Broadband Forum CCSA Opportunities and Challenges for femto: Mobile Internet, Internet of Things To be invited: Qualcomm, Samsung Enterprise Client and Home User: Technology, Application and Service To be invited: Huawei / CCPU / picochip "Consumer Attitudes to femtocells" To be invited: Parks Associates Networking Lunch Speech Femtocell commercialization progress in China Marketing Strategy for Enterprise Clients and Home Users China Telecom / China Mobile Enterprise market by China femto: implementation cost, security and QoS To be invited: NSN / Airvana Chinese consumer attitudes to femtocells Femto Forum China Office Coffee Break Speech Femtocell Solution Integrated Solution for Chipset System To be invited: TI/ Freescale/ Percello / Broadcom Sharing of femtocell Interconnection Test To be invited: R&S / Agilent / Anritsu Seamless Transition Solution for femtocell and Marcocell To be invited: Alcatel-Lucent / Rakon / Ubiquisys Enterprise Application of femtocell in China: high-speed railway, aircraft, Banking To be invited: Femtel Panel Femtocell and future network architecture: technology, business model, market opportunity and user demand Draft Agenda: Sep. 8 Speech Femtocell Operation China Unicom: 3G Posthouse China Unicom Marketing strategy of femtocell for full service operators China Mobile Cut-in point for SIP/IMS architecture: access point, gateway, server? China Telecom Coffee Break Differentiated Operation of Femto To be invited: Softbank / Singtel / Docomo / Telkom Indonesia / Chunghwa Telecom Competitiveness of Service: Price, Service Package, Development Scale of 3G Users To be invited: Vodafone/ AT&T Better User Experience: Signal, Data, Value-added Service To be invited: BT Femto Localization:China Unicom, China Mobile, China Telecom To be invited: Informa / ADG Networking Lunch Speech Femtocell outlook: 3G/4G hot Spot femtocell Support LTE Commercialization / TD-LTE femtocell Implementation To be invited: Cisco / Huawei / DTMobile / Panada Electronics femtocell of Multi-Mode: CDMA2000, WCDMA, TD-SCDMA To be invited: Informa / ADG / Juniper Research Coffee Break Application: emergency communications, banking, telemedicine, house control, security To be invited: ABI Integration and Interoperability with other Techonology To be invited: 3GPP / 3GPP2 / Wi-Fi Alliance Panel Competitiveness of Service: Price, Service Package, Development scale of 3G Users Parallel Activity Femtocell Product and Solution Exhibition FemtoZone 2011 Beijing China (TBC) VIP Dinner: invited government and industry guests Interview by domestic mainstream industry media Noted: 1. Above is the draft agenda, update to date of Jun.10, More iconfirmation, please stay tuned on the website 3. The event organization committee reserves the right to edit the agenda. 3 Agenda

5 China Femtocell Symposium: Every September in Beijing. China / Past Speakers: If we want to realize 3G implementation successfully, it is essential to meet the endusers needs, of which highspeed data services, including video streaming, HSDPA, HSUPA, are most important. People want to enjoy the services at home or office. If we're unable to meet these needs economically through the outdoor network, then Femtocells are the way forward for 3G development -- Rupert Baines Chair of the Marketing Working Group, Femto Forum Past Sponsors: Attendee Analysis: 4 Past Event

6 1. Directly PR your Products and Solutions a. This event will provide 10 speech opportunities and 20 exhibition booths for sponsors. b. b.50 key & top media invited to do all-round coverage for sponsors. 2. Meet Your Clients a. Government: Officials and experts from MIIT, Radio Regulation Committee, and national program - New Generation Broadband Wireless Mobile Communication Network, etc. b. Operators: China Mobile, China Unicom, China Telecom, Singtel, AT&T, Sprint, DoCoMo, Vodafone, and Softbank. c. Vendors of upstream industry chain: Members of Femto Forum, global major vendors. d. Develop more clients and customers data networks. e. Sponsors have access to VIP social dinner, getting the chance of communion and social interaction with clients mentioned above. 3. Investigate the Development of Industry and Your Competitors After establishment of WCDMA network, China Unicom will be eligible to Femtocell deployment, at the same time, former IP broadband network of China Telecom has covered most of northern cities and part of the southern cities, so new China Unicom will be ready to deploy Femtocell in terms of both network bearing and network architecture. --Zhang Zhijiang General Manager, Tech Dept. China Unicom a. Femto Forum will bring the latest official data of global industry development. b. International carriers will show some cases of international deployment for reference and study. c. Domestic carriers will share their latest deployment and strategies. d. Industrial enterprises will exhibit and communicate the latest products and solutions. e. Planned products interoperability test. 4. Enhance Your Company Image and Brand a. Your company image will be presented in a 3D way in the field. b. Literal introductions of your company in proceedings will be delivered to 400 industrial persons directly with precision. c. Audio and video promotional materials will strongly improve enterprise image generally and vividly. Sponsorship packages elaborated in next page 5 If You Need To

7 All the signs indicate femtocells are set to have a strong 2011 as both the operator and vendor communities continue to get behind the technology. -- Dimitris Mavrakis Senior Analyst at Informa Telecoms & Media Sponsorship Package Diamond Platinum Sponsor Sponsor 1 1st Day Morning keynote speech for 30mins Y Y N N Speaking 2 1st Day Afternoon keynote speech for 30mins N N Y/N N Opportunity 3 2nd Day keynote speech for 30mins Y N N/Y N 4 Panel Discussion Y Y N N Booth 1 Turn-key standard booth (6 square meters) Y Y N Y Pass Pre-event Promotion On-site Promotion Post-event Promotion Gold Sponsor Exhibitor 1 4 free event passes Passes for VIP Reception Banquet N 3 20% discount on additional passes Y Y Y Y 1 Company logo and linkage on event website Y Y Y Y 2 Banner advertisement rotating on event website Y N N N 3 Company logo on all print advertising materials Y Y Y Y 4 Company logo and link on all attendee recruiting EDM Y Y Y Y 1 Company logo on all conference materials Y Y Y Y 2 Company logo on the backdrop board of conference site Y Y Y Y 3 1 P of company profile in conference proceedings Y Y N N 4 1 color page of Ad. in conference proceedings Y Y Y Y 5 Interview by leading media Y N N N 1 Company logo and linkage to remain on event website Y Y Y Y 2 Company Speech PPT on event website for download Y Y Y Y 3 Company logo and linkage on Summary to participants Y Y N N 4 Keep-up news release with sponsors acknowledgement Y N N N Special Marketing Opportunities More Information Please Contact Organizing Committee 1 Event Website Sponsor 2 Lucky Draw Sponsor 3 Lanyard Sponsor 4 Delegate Carrying Case Sponsor 5 Coffee & Tea Sponsor 6 Delegate Lunch Sponsor 7 VIP Reception Banquet 50% discount 40% discount 30% discount 20% discount 6 Sponsorship

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