CONTENT & MEDIA HANDLING IN TODAY'S NETWORKS. Nico Gabriele 20 th September 2012

Transcription

1 CONTENT & MEDIA HANDLING IN TODAY'S NETWORKS Nico Gabriele 20 th September 2012

2 AGENDA Data Traffic Evolution Video is the main driver Content Delivery Models Origin Acceleration Network Optimization Content Delivery Infrastructure Managed Multi-Screen Video Delivery Hardware Use Cases 2 Copyright 2012 Juniper Networks, Inc.

3 DATA TRAFFIC EVOLUTION HIGHLIGHTS 2012: Internet video will surpass 50 percent of consumer Internet traffic 2014: One-fifth of Internet video traffic will come from TVs, handsets, and other non-pc devices 2015: Internet traffic from wireless devices will surpass the volume of traffic from wired devices 2015: There will be twice as many networked devices as people on earth. 3 Copyright 2012 Juniper Networks, Inc.

4 ONLINE VIDEO CONSUMPTION Worldwide internet traffic, PB/month 180, , , , ,000 80,000 60,000 Key Online Video Trends: Proliferation of broadband with 10mbps or more Increasing Min/Viewer for online Viewers Proliferation of Internet-connected devices Availability of high quality and long form content (Netflix) Increasing fragmentation of consumption Consumer preferences for higher quality video online and time-shifted content WWW is born Digital decade 17x Growth % CAGR +32% Video +20% Non-video ,000 Source: (1) Juniper, Cisco, MINTS, (2) TDG, The Economics of OTT Video Delivery, Copyright 2012 Juniper Networks, Inc. 20,000

5 TRADITIONAL VIEWING HABITS: SILOED DEVICES, NETWORKS AND CONTENT Cable, IPTV, VOD (Walled Garden) Online Content (Over the Top) Mobile Content (Limited) VOD Library Broadcast TV WWW Broadband Services 5 Copyright 2012 Juniper Networks, Inc. Cellular Services

6 THE EMERGING CONTENT MODEL MANAGED MULTISCREEN VIDEO (MMV) DELIVERY Users Expect All Content to be Available on Any Device, at Any Time. VOD Library Broadcast TV WWW Broadband Services 6 Copyright 2012 Juniper Networks, Inc. Cellular Services

7 ANATOMY OF JUNIPER S CONTENT DELIVERY PLATFORM Business Applications Content Delivery Managed Video Delivery Network Optimization Other Apps Content Delivery Layer Application Software Platform Software Media Flow Publisher Organic, Joint, Ecosystem Application Advanced Advertising Media Flow Media Server Other Apps Network Layer 7 Copyright 2012 Juniper Networks, Inc.

8 BUSINESS APPLICATION ORIGIN ACCELERATION Protect origins from overloads Reduction of Bandwidth and need for large origin infrastructures Better Quality of Experience Intelligent Caching Engine High Performance Massively Scalable Flexible Deployment Models Policy Engine Origin Acceleration 8 Copyright 2012 Juniper Networks, Inc.

9 BUSINESS APPLICATION NETWORK OPTIMIZATION Reduction of Bandwidth Cost Savings Better Quality of Experience Intelligent Caching Engine Cache Hit Ratio 15%-35% High Performance Massively Scalable Flexible Deployment Models Network Optimization 9 Copyright 2012 Juniper Networks, Inc.

10 INTELLIGENT MULTI-TIER CACHE MFC keeps granular analytics on objects served. Intelligent caching and network delivery decisions based on analytics. TIER 1: RAM RAM Tier SSD Tier Promotion to RAM Correlates objects based on analytics to manage lifetime, caching, and delivery of objects. Cold object Eviction SAS Tier Promotion to SSD Hot-spotting to improve caching efficiency. SATA Tier Promotion to SAS As an object becomes hotter it can be promoted to a higher tier 10 Copyright 2012 Juniper Networks, Inc.

11 RICH MEDIA SUPPORT Web 2.0 Music & Media Downloads HD Videos & Games Small Objects (KB) HTML, Images, Scripts, Thumbnails Medium Objects (MB) Movie Clips & Trailers, Songs, Presentations, Docs, Apps Large Objects (GB) Full Length HD Movies, Software Packages, OS Images 11 Copyright 2012 Juniper Networks, Inc.

12 BUSINESS APPLICATION CONTENT DELIVERY INFRASTRUCTURE Partnership with 3 rd party CDN s for OTT delivery Provides service provider with lower network traffic costs for OTT traffic Operator Controlled Platform Potential Revenue Share Models QoE Value Add Platform for Managed Video Content Delivery Infrastructure 12 Copyright 2012 Juniper Networks, Inc.

13 WHY SERVICE PROVIDER CDN S? Requirement to move from walled garden managed IPTV infrastructure to open internet video distribution Fix the Broken value chain Content is Regional and NOT Global Global CDN won t work Users are asking for a disruptive model of Broadcast TV (over HTTP), i.e. the SPs need to deliver the same QoS, performance, capacity and quality of digital cable TV Global CDNs do not control the last mile They cannot provide the required QoE 13 Copyright 2012 Juniper Networks, Inc.

14 WHY SERVICE PROVIDER CDN S? $c per GB $0 Service Provider Fixed subscription $$c per GB $ pay per view/subscription Service $c QoE Service Video Provider $$ pay per view/subscription Service (QoE guaranteed) 14 Copyright 2012 Juniper Networks, Inc.

15 BUSINESS APPLICATION MANAGED MULTI-SCREEN VIDEO DELIVERY Service Provider Video Solutions delivered via partnerships and SI Solves end to end Video solutions Mediaroom Expansion New Multi-Screen Services Legacy Video Migration -> Internet Video migration Increase subscriber reach (any device) and revenue Multi-screen Content Delivery 15 Copyright 2012 Juniper Networks, Inc.

16 MANAGED MULTISCREEN VIDEO DELIVERY SOLUTIONS Operator Network Pay TV Service Delivery CPE Service Provider Commercial Services Opportunity Internet OTT & Private Network Content Delivery 16 Copyright 2012 Juniper Networks, Inc.

17 MULTI-PROTOCOL CONSOLIDATION On Demand RTMP Juniper Media Flow 17 Copyright 2012 Juniper Networks, Inc.

18 Media Flow Publisher (PACKAGER) 3 rd Party Apps PRODUCT ARCHITECTURE Monitoring Network Ops) Media Flow Service Manager (Open NMS PORTAL) (MANAGEMENT) Media Flow Activate(Element Management & Provisioning) JunosSPACE Analytics/ Reporting Report Manage (DELIVERY) Deliver Media Flow Controller (CACHE) Status Authorise / Select (ROUTING) Media Flow Navigator Request KVM (Virtual Machine) Acquire from external origins 18 Copyright 2012 Juniper Networks, Inc.

19 MLC NAND DIMMS Intel Sand-Bridge & Cave-Creek Creek Sand-Force PCI-e PCI-e Juniper High Speed PFE and Fabric ASIC s MLC NAND DIMMS Intel Sand-Bridge & Cave-Creek Creek Sand-Force PCI-e PCI-e Juniper High Speed PFE and Fabric ASIC s MLC NAND DIMMS Intel Sand-Bridge & Cave-Creek Creek Sand-Force PCI-e PCI-e Juniper High Speed PFE and Fabric ASIC s PURPOSE-BUILT HARDWARE MLC NAND DIMMS Sand-Force PCI-e High Speed WAN & Fabric ASIC VXA Appliance Multi-purpose Variety of Size for Fit Rapid Deployment Storage Choices All Media Flow applications IP EDGE X86 Platform High Performance Router Integration Capable AGGREGATION SERVICE CENTER BACKBONE Intel Sand-Bridge & Cave-Creek Creek PFE ASIC PCI-e AS-MLC Blade (aka Pacifica) Delivery Focused One size Embedded SDG Architecture Flash Concentrated Operator CDN, Multi-screen MX MX MX MX 19 Copyright 2012 Juniper Networks, Inc.

20 INTRODUCTION TO VXA APPLIANCE Purposed-built Appliance for Media Application In-house developed leveraging Juniper hardware design expertise Tuned to maximize Media Flow Controller application Juniper Quality and Reliability All components are certified based on Juniper standards Fully supported by our world class JTAC Secured supply chain for service provider product life cycle Service provider experience Comprehensive to Fit One Stop for a complete Media Flow solution Flexibility through A-la-carte ordering Media Flow Controller 20 Copyright 2012 Juniper Networks, Inc.

21 MEDIA FLOW HW PORTFOLIO Disk BW +200Gbps APPLIANCE PERFORMANCE DISK PERFORMANCE 1.6Gbps SSD 550Mbps SAS10K 350Mbps SAS7K +200Gbps, 51TB +32Gbps MLC NAND DIMMS Sand-Force PCI-e High Speed WAN & Fabric ASIC 64GB 200GB 500GB 1TB Intel Sand-Bridge & Cave-Creek Creek PCI-e PFE ASIC +20Gbps 2100 VXA-JBOD 10Gbps Gbps Storage 2TB 7TB 15TB 39TB 21 Copyright 2012 Juniper Networks, Inc.

22 HARDWARE SPECIFICATIONS VXA2100 VXA2010 VXA2002 VXA1002 CPU 2 x Nehalem 2.13Ghz 2 x Nehalem 2.13Ghz 2 x Nehalem 2.13Ghz 2 x Core2 1.8Ghz Memory 72GB (upgradable to 144GB) 36GB 36GB 8GB Network Ports 4 Ports 1GbE 4 Ports 1GbE, 2 ports 10GbE 4 Ports 1GbE 4 Ports 1GbE Expansion 2 IOC Slots 1 IOC Slots 2 IOC Slots - IO Ports 1 Console, 1 USB, 2 Mini-SAS 1 Console, 1 USB 1 Console, 1 USB 1 Console, 1 USB Power Supply 1+1 Hot-Swappable AC 1+1 Hot-Swappable AC or DC 1+1 Hot-Swappable AC or DC 1 AC Boot Media 16GB eusb 4GB eusb 4GB eusb 4GB eusb Disk Controller LSI Adaptec Adaptec Adaptec Drives 500GSAS + 15 slots + Shelves GSAS GSSD 4 500GSAS 4 500GSATA Chassis 2U Rack Mountable 2U Rack Mountable 2U Rack Mountable 1U Rack Mountable Display Power, HW Alert, HDD Power, HW Alert, HDD Power, HW Alert, HDD Power, HW Alert, HDD Power 560W AC or DC 560W AC or DC 560W AC or DC 250W AC or DC Operating Temp 5C 40C 5C 40C 5C 40C 5C 40C Thermal Dissipation 374W Typical, 447W Max 374W Typical, 447W Max 374W Typical, 447W Max TBD A-la-Carte HDD/SSD 0.5T/1T 7K SAS 0.3T/0.9T 10K SAS 64G SLC 200/400G MLC 0.5T 7K SATA 0.5T/1T 7K SAS 0.3T/0.9T 10K SAS 64G SLC 200/400G MLC 0.5T 7K SATA 22 Disk Delivery BW (R-Proxy) ~20Gbps Copyright 2012 Juniper Networks, ~8Gbps Inc Gbps 1Gbps NEBS NEBS ready NEBS Level 3 Certified NEBS Level 3 Certified -

23 APPLICATION SERVICES BLADE MLC NAND DIMMS Intel Sand-Bridge & Cave-Creek Creek Sand-Force PCI-e PCI-e High Speed WAN & Fabric ASIC PFE ASIC Market Leading Silicon The latest x86 processors w/ 16 cores Dense Multi-level Cell NAND storage w/ Flash management Router Embedded Stitched x86 technologies w/ MX Switched Fabric Uses the latest in Juniper high performance Packet Forwarding ASIC s Modular Architecture Field upgradeable CPU daughter card Field upgradeable Storage daughter card Designed to take advantage of the latest market leading components High Performance Runs Media Flow Controller at 40Gbps 32Gbps of storage access, 120Gbps of fabric access Open Architecture Runs Media Flow Solutions Runs 3 rd party apps to run as Virtual Machine [Future] Router Integrated Features Integrated provisioning, filter and route functions Integrated management, service and subscriber-aware functions [Future] 23 Copyright 2012 Juniper Networks, Inc.

24 CASE STUDY NETWORK OPTIMIZATION Service Provider CUSTOMER PROFILE CHALLENGES SOLUTION Asia s leading communications group, providing fixed, mobile, data, Internet, info-communications technology, satellite and pay TV Growing demand for OTT content increasing costs for international bandwidth User experience suffering due to increased latency Legacy, inefficient caching platforms consuming too much space/power Media Flow and VXA2010 deployed as transparent caches Caching of popular video content sites: both regional and global sites Replacing existing underperforming competitors caches Designed in conjunction with existing load balancers RESULTS Media Flow delivered average cache hit ratio of 37% Delivered up to 6x throughput compared to closer competitor Higher performance and efficiency enable reduced power costs Customer not publicly referenceable 24 Copyright 2012 Juniper Networks, Inc.

25 CASE STUDY CONTENT DELIVERY INFRASTRUCTURE CUSTOMER PROFILE The world s first and only content delivery network (CDN) purposebuilt to deliver high-definition video on-demand and live streaming CHALLENGES SOLUTION RESULTS Scalability of media delivery Lack of proxy capabilities Improve performance across BitGravity s network as well as carrier partner TATA s network MFCs deployed as edge caches (reverse proxy) in different POPs worldwide All content media and small objects being cached at the edge by MFCs. Significant cost savings due to reduction in delivery servers Higher network throughput & faster response times Significant scalability to handle unexpected peak loads 25 Copyright 2012 Juniper Networks, Inc.

26 CASE STUDY 3-SCREEN DEPLOYMENT CUSTOMER PROFILE CHALLENGES SOLUTION RESULTS One of the world's leading international communications companies Large amount of content to deliver (100 TV channels - 60SD +40HD) from US to 13 Caribbean Islands Needed a hierarchical network design, so minimum traffic came from the Caribbean islands to the Origin Site in USA Reference design of hierarchical CDN with Media Flow Controller and Load Balancer was created by Juniper team Media Flow Controller already worked well with Move content, and because of linear scalability, could meet the requirement of keeping 7 days worth of most popular content Deploying in phases The architecture is future proof, so when the customer adds more islands, they can easily be added to the hierarchical CDN Will result in an edge datacenter footprint reduction of 10x 26 Copyright 2012 Juniper Networks, Inc.

27 NETWORK DIAGRAM TV ORIGIN DATA CENTER DSL Modem PC RESIDENTIAL STB DSLAM Load Balancer Load Balancer Integrated Receiver/Deco der Move SD Encoder (Simulcoding) Media Flow Controller Regional Cache REGIONAL ISLAND - JAMAICA & BARBADOS Media Flow Controller Edge Cache ISLAND EDGE 27 Copyright 2012 Juniper Networks, Inc.

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