Business and Network Migration to NGN Dongmyun Lee
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1 Business and Network Migration to NGN Dongmyun Lee
2 Business Environment NGN in the Value Chain Network & Platform Summary
3 Changes in the ICT Value Chain Producing Packaging Delivery Window /Service Providing Past Now Competition within the same value chain boundary Competition beyond the traditional value chain boundary
4 Value Migration Packaging or Window /Service Providing High > 5.0 Google (16.2) Ebay (9.5) Yahoo (7.9) Producing Packaging Delivery Window /Service Providing 5.0 Microsoft (5.2) 4.0 Market Value Sales Value in-flow TW (2.2) Disney (2.0) Delivery (Traditional Comm.domain) Value dragging Verizon (1.8) KT (1.4) KTF (1.4) 0.5 Low 0.0 Value out-flow High Operating Profit Growth Low
5 Delivery in the Value Chain Service Contents Packaging Aggregation Delivery Terminal Quality, Capacity Context/Intelligence Mass Coverage ( 均質化 ) Service Diversity Support Reliability, Management Plug-&-Go Terminal
6 NGN: Making the Value Chain Balanced or more unbalanced? Too costly, per-service network architecture Single/simple/cost-effective network infrastructure for existing & new services Services Existing and newly emerging services Mobile Networks PSTN/ISDN Data/IP Networks CATV Network control (QoS, Security, IP Mobility) Wireless Access Multi-Service IP Backbone Wireline Access
7 NGN: Delivering the Diversity/Abundance Service Contents Packaging Aggregation Delivery Terminal Diverse, converged services Diverse, converged terminals Multimedia conferencing High quality voice service Multimedia messaging Contents Broadcast over IP Media on-demand Interactive TV Personal/Enterprise casting Interactive learning Unified delivery Computing Network-based computing Computing on-demand ASP (Application service provider) service Commerce/ Communication Finance On-line banking On-line stock trading Control Telemetry Remote surveillance Home/office automation
8 The Network & Platform Revisited Innovation competition is awaiting Present: Separate Service Competition Bundle Competition Converged Service Competition App App App App App Broadcast Voice Broadcast Voice Broadcast Voice Broadcast Voice Voice/ Video Broadcast Delivery Delivery Delivery Delivery Delivery Marketing Competition Marketing Competition Innovation Competition t Differentiation in the network capability Fast service creation/delivery platform Integrated platform for the upcoming converged services Holistic management & maintenance capability
9 Focus Change Different business: from access to service Different focus Ubiquity Convergence Bandwidth Handy Beyond broadband business Quality Current broadband access business Personalization
10 Focus Change (cont.) Bandwidth FTTZ, broadband wireless Internet Ubiquity broadband wireless coverage, FMC networking, seamless mobility Convergence in terminal, in network, in service Personalization network/service intelligence, personal info protection Quality evolution, interoperability Handy easy/consistent UI, plug-&-go installation
11 Network Resource Controllability Best Effort Services Access Network (Wire & Wireless) PC Non-PC Premium Services IP-TV, Video-Conferencing, Video-Learning, etc.. RGW Best effort Network Edge Router Premium Network Premium network with the high level of QoS & security - High-value service through bandwidth control of wire & wireless networks - Offer various differentiated service based on Premium network
12 Managed Broadband Network & Deployment 2 QoS Manager 2 Best Effort Services Premium-Network (All-IP) Access Network VDSL,LAN, SER Non-PC PC RGW 5 Premium Services FTTH, 4 WiBro Media Gateway PSTN AGW 1 Best-Effort Network IP-TV, Video-Conferencing, Video-Learning,Robot etc.. AGW : access gateway, TGW : trunk gateway RGW : residential gateway SER : service edge router 3 TGW 1 Control/DHCP/Web System New authentication Platform Premium Network FTTH(Wired Access) WiBro(Wireless Access) Home Network with RGW Managed access & backbone network as the major leverage - Strengthen bandwidth control of wire & wireless networks - Offer various differentiated services based on the Premium network
13 Platform as Another 1st Class Asset App App App Edge Service Node fixed/wireless access network 응용서비스 Integrated Service Platform Integrated Service Platform Control Layer (AAA, QoS, Security, Mobility) Managed IP core Best Effort Internet Edge Service Node fixed/wireless access network CAPEX/OPEX efficiency Fast service creation/delivery Easier 3rd party integration Multi-terminal support Enabling integrated/blended service History is repeating - Telecom Information Networking Architecture (TINA) in the ATM+Corba era - Integrated Service Platform in the IP+Web Service era
14 KT NGN A-VoIP IPTV LLoD 3rd Party NGN Application Service Platform Service Upgrade (Simulation with ITU-T terminology) RAS WiBro NGN Control Platform Common Service Control Network Control SSW TGW PSTN SGW No.7 IN (SCP) SS7 Signal (STP) Migration of PSTN to NGN Network Converge (Emulation with ITU-T terminology) Wibro Terminal ACR PE AGW POTS SIP terminal Tv type terminal Access Network (Manageable) SER IP Premium Backbone PE Gateway PC IP Best Effort Backbone Signaling Bearer (Premium) Bearer (B.E.) DiffServ DiffServ-MPLS(TE) DiffServ
15 Design Concept Efficient accommodation of multiple services over the converged net Appropriate for the layered structure of NGN removing the complexity application-driven holistic design considerations on the new services and additional network resources service traffic design control network design IP transport network design PSTN migration design traffic modeling end-to-end traffic forecasting service platform capacity control node/link capacity redundancy plan optimal allocation (capacity, reliability) access & backbone capacity both managed and best effort traffic reliability opex-efficient e2e traffic forecasting node/link capacity allocation
16 Summary Balanced value chain for NGN-based market realization Innovation competition in the converged service era Right infra for the right service Network & platform design
17 Thank You!
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