Get Found on Google Search and Maps

Transcription

1 Get Found on Google Search and Maps Audio: Please connect to audio through your computer. Phone line not required. Submit questions through the Q&A panel The webinar will begin at 2:00 pm ET (11:00 am PT)

2 Get Found on Google Search and Maps Host: Kim Piper Worldpay Customer Marketing, SMB Strategy

3 Helping local business owners become better business owners Through the Advantage program, we provide industry and product information, and business tools and resources to help you secure and grow your businesses.

4 Meet Your Presenter National Speaker, Google Get Your Business Online CEO, Bryan Caplan Marketing Expertise: Web Design Marketing Online Reviews Local SEO Keep this session going at BryanCaplan.com/Grow

5 GET FOUND ON GOOGLE SEARCH AND MAPS Connect with customers when they search Google

6 GET FOUND ON GOOGLE SEARCH AND MAPS Connect on Google Maps

7 GET FOUND ON GOOGLE SEARCH AND MAPS Connect across devices Google My Business works on desktops, laptops, tablets, and mobile phones. 7

8

9 Get your business on Google for free

10 GET YOUR BUSINESS ON GOOGLE FOR FREE Step 1: Search for your business Enter your business name and city to see if your business appears on Google Search and Maps gybo.com/business

11 GET YOUR BUSINESS ON GOOGLE FOR FREE Is your business info complete? Update info Verify info Create listing

12 GET YOUR BUSINESS ON GOOGLE FOR FREE Sign into your Google Account Sign into the Google Account you use for your business If you don t have a Google Account, click More options to get started google.com/accounts

13 GET YOUR BUSINESS ON GOOGLE FOR FREE Step 2: Select your business or add it See your business in the list? Click it to continue. Don t see your business? Click Let me enter the full business details.

14 GET YOUR BUSINESS ON GOOGLE FOR FREE Step 3: Enter your business details If you can t find the perfect category choose something close

15 GET YOUR BUSINESS ON GOOGLE FOR FREE Do you work from home? Keep your residential address private. Select Yes if your business serves customers at their locations. Then, click Continue to set up a service area.

16 GET YOUR BUSINESS ON GOOGLE FOR FREE Step 4: Confirm your business Agree to the Terms of Service and click Continue

17 GET YOUR BUSINESS ON GOOGLE FOR FREE Step 5: Verify your business You will use a separate form. Click Verify later.

18 GET YOUR BUSINESS ON GOOGLE FOR FREE Submit this form to request verification gybo.com/onthemap Google username: the complete address associated with the listing.

19 Take a tour of Google My Business

20 TAKE A TOUR OF GOOGLE MY BUSINESS Make updates from the dashboard Up-to-date listings are: 2X more likely to be considered reputable. 1 38% more likely to have searchers visit the location. 2 29% more likely to have searchers consider purchasing from them Google/Oxera, The Benefits of Complete Business Listings, Dec Ipsos MORI, Impact of Search Listings for Local Businesses, Aug 2014

21 TAKE A TOUR OF GOOGLE MY BUSINESS Make updates with the mobile app Download the free app for Android or ios.

22 TAKE A TOUR OF GOOGLE MY BUSINESS Make updates from search results This option is visible only to managers of verified businesses. Edit business info Create posts Add photos Manage reviews

23 TAKE A TOUR OF GOOGLE MY BUSINESS Show your holiday hours on Google 40% of local business searchers want to find hours of operation. 1 Confirmed Unconfirmed 1. Google Consumer Barometer, April 2017

24 TAKE A TOUR OF GOOGLE MY BUSINESS Add business photos 42% more requests for directions 1 Click to manage photos 1. Google/Oxera, The Benefits of Complete Business Listings, Dec 2014

25 TAKE A TOUR OF GOOGLE MY BUSINESS Add details with attributes Optional attributes help searchers learn more about your business. Can appear as highlights to help your business stand out in search results. 25

26 TAKE A TOUR OF GOOGLE MY BUSINESS Read and respond to reviews Be notified when customers write reviews about your business. Build brand loyalty by responding. Reply with your point-of-view, solutions, answers, or thanks. 26

27 TAKE A TOUR OF GOOGLE MY BUSINESS Share updates with posts Post live updates directly on your Google business listing.

28 TAKE A TOUR OF GOOGLE MY BUSINESS Use messaging to communicate... First, set up Messaging

29 TAKE A TOUR OF GOOGLE MY BUSINESS...via text message Customers can send messages from search results. Then, customers can send messages

30 TAKE A TOUR OF GOOGLE MY BUSINESS See what s working with insights How do searchers find you? How do they interact with the listing? Do they call, request directions, and visit your website? Where do customers come from? What days have the most activity? 30

31 TAKE A TOUR OF GOOGLE MY BUSINESS Add managers to help First, click Users Next, invite managers by adding their addresses Choose their access level

32 How to create a website, step by step

33 HOW TO CREATE A WEBSITE, STEP-BY-STEP Choose website from navigation Click website to get started

34 HOW TO CREATE A WEBSITE, STEP-BY-STEP Edit your website Select Themes to change the site design Select Edit to add text to your website Select Photos to add images to your website

35 HOW TO CREATE A WEBSITE, STEP-BY-STEP Manage settings and publish Select Settings to publish or unpublish your site, change the domain name, or change default language. Or, click the Publish button

36 HOW TO CREATE A WEBSITE, STEP-BY-STEP Choose a website address You have two options: 1. [your business name].business.site 2. Use a custom domain name

37 HOW TO CREATE A WEBSITE, STEP-BY-STEP You can register a domain with Google Domains Search for a domain name Choose a domain for your site

38 HOW TO CREATE A WEBSITE, STEP-BY-STEP Congrats, you re on the web!

39 Webinar Series WEBINAR TITLE AUGUST 23 Reach Customers Online with Google SEPTEMBER 20 OCTOBER 18 NOVEMBER 15 Get Found on Google Search and Maps Make Your Website Work for You Using Data to Drive Growth Learn from the expert. Bryan Caplan is a national speaker for Google who specializes in helping local businesses grow by using Google tools & products. This is not a Google ad sales webinar - you'll walk away with free tips, tricks, and best practices to grow your business.

40 Q&A Submit questions through the Q&A panel RESOURCES Get Your Biz Online gybo.com Webinar Recording bit.ly/vantivwebinar Advantage Site vantiv.com/hellomerchant Call us anytime

41 THANK YOU! Please take a moment to fill out the post-event survey