Build Data-rich Websites using Siteforce

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1 Build Data-rich Websites using Siteforce Sonali Agrawal Director of Product Eric Dorgelo Director of Development

2 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3 @forcedotcom / #forcewebinar Developer Force Group facebook.com/forcedotcom

4 Agenda Siteforce Overview Demo: Learn How to Build your Website using Siteforce Resources Q & A

5 It s Hard to Maintain Expanding Set of Websites Marketing sites Content Resources Mobile sites Design Localized sites Navigation Targeting HTML/CSS Hosting Configuring Microsites

6 Your Web Team Has More Ideas Than Ever New Websites New Devices More Changes Landing Pages Social Pages

7 Announcing the Release of Siteforce Build, Manage, and Publish All Your Websites Content Assets Text Images Flash Files Websites Landing Pages Mobile Sites Social Pages

8 Siteforce Puts the CMS in the Cloud Build Deploy Scale Add new sites and pages as needed with drag & drop No servers, no software, no upgrades, no database Leverage a global network of servers (CDN) to serve content quickly

9 Business Users Edit Content Without Developers Rich-text Editor Business users don t need training to work with intuitive menu WYSIWIG See how your changes will flow, as you type Governance Decide what users can and cannot change Import Assets Import images, text, other assets, CSS into content library and

10 Web Developers Build Quickly with Drag & Drop Pixel-Perfect Design pages exactly as intended, with liquid layouts and clean, compliant HTML Declarative Build sites, site tree, pages, and CSS with menu clicks, avoiding repetitious code Inheritance Design agile sites with nested templates that each inherit structure of its parent Client-side scripting Add functionality as desired with HTML blocks, JavaScript, and libraries like JQUERY Widgets Add pre-built blocks of code, such as menu and data element, for fast development

11 Add Data to Your Websites in Minutes (Pilot) Database without Code Leverage existing Salesforce data and extend database to manage any structured web content Data Repeater Quickly create lists and tables that publish any data in real-time. Apply filters, sorting, and limits Publish data like: Products Partners Locations Events Press releases Job listings Anything!

12 Extend with Custom Code Blocks

13 Publish Your Websites with Confidence Siteforce uses the same trusted infrastructure that already powers apps and websites for over 100,000 customers Preview Stage sites to share with colleagues for feedback and cross-browser testing Publish Map your domains to your sites, and publish finished sites to the Salesforce.com cloud. No Planned Downtime Web requests are processed in real-time, and Global Server Load Balancing ensures that websites function even during Salesforce.com maintenance windows. High Performance Integrated Akamai CDN (Content Delivery Network) uses a global network of caching servers to deliver optimum performance as your traffic grows.

14 Demo: Build Data-rich Websites using Siteforce Eric Dorgelo

15 Using an Existing Site Design HTML Layout Templates Pages CSS Files Style Sheets Image Files Assets 1. Design your site 2. Build it in Siteforce 3. Publish to live site

16 Product Demo

17 Recap Sites can be created from a template or from blank. Templates can be used to drive a uniform page experience and identify Editable areas of the page. Template changes are inherited immediately by dependent templates (nested) and pages. Pages can be created from scratch or from templates Leverage the Page Structure when working on layout Page changes can be quickly reverted using Undo.

18 Recap Use CSS Reset to start with clean stylesheets Import Asset quickly using Drag & Drop Leverage the Data Repeater to quickly pull data from salesforce.com or Force.com custom objects Leverage the Custom Code component to add 3rd party widgets and analytics tracking. Enable anonymous preview to review site with others in the organization

19 FICOworld.com Tripled Registration for Event Created stand-alone website to drive registration for annual conference Site was built in Siteforce in 4 days vs weeks on corporate SharePoint site Marketers can now update event details and speakers bios without IT On track to triple registration Now able to build custom landing pages for target segments Siteforce gave us the freedom to make the website I ve wanted for years. Jamie Nelson Sr. Mgr, Web Publishing and Governance FICO

20 HP Increases Conversion with Custom Pages Achieved design independence from e- commerce site built on Broadvision Created 3000 unique landing pages for universities and other groups 30% increase in sign-ups Generate demand for $200M business Able to react on same day to promotions and inventory of competitors Siteforce gave me the agility to add pages and change content at the speed of Twitter. Manvir Sandhu Director of Marketing, HP, Home and Home Office

21 We re Using Siteforce Here at Salesforce.com

22 Questions? #siteforce Boards > Siteforce Please fill out our survey!

23 Thank You Sonali Agrawal Director of Product Eric Dorgelo Director of Development