Designing the Next Generation Embedded Data Center. Silicon Valley Leadership Group

Transcription

1 Designing the Next Generation Embedded Data Center Silicon Valley Leadership Group November 5, 2014

2 Agenda 1. Background 2. Solution setting overview 3. Market interventions 4. Cloud panel 5. Next steps

3 Embedded Data Centers Defined Server rooms, closets, and localized data centers embedded in other commercial and institutional buildings Often (but not always) less than 500 square feet in size or less than 50 kw in load Standard metrics needed (e.g. kwh/rack)

4 Data Center Research Collaborative 1. Interviews with representative market actors to understand the behaviors that underlie documented barriers 2. Development of draft market interventions 3. Seattle work session with end users, vendors and channels to build out concepts of new market interventions to change behavior 4. Silicon Valley work session with utilities, end users, vendors, channels and industry experts to define operational plans for the market interventions and related deemed measures

5 The Collaborative: Partners Contracted Support Mark Bramfitt

6 Workshop & Interventions

7 Seattle Workshop Preferred Solutions 4 solutions had potential for market intervention Strategic energy champion 12% Tenant support services 15% Website clearinghouse 48% % of Votes Shared savings business model 25%

8 Silicon Valley Workshop: Solution Setting Build on Seattle workshop Outline and deepen operational plans & program design concepts 1. Deemed measures/standard assessments 2. Website clearinghouse 3. Shared savings / Audits - business model 4. Strategic energy champion

9 Work Session Participation 46 Participants from organizations, on 5 teams including: Utilities City of Palo Alto Utilities NEEA PG&E Silicon Valley Power Industry Experts CA Technical Forum DOE Ecology Action LBNL NRDC Vendors APC Box Emerson HP Schneider Industry Consultants Bramfitt Consulting QDI Strategies PECI End-Users City of Palo Alto City of San Jose PG&E Genentech Oracle Box Channels Future Facilities SYNNEX

10 1. Deemed Measures Efficient servers Efficient UPS Storage optimization Server virtualization (re-open for smaller DCs) VFDs on CRACs/CRAHs Other/ non-deemed: Controls upgrades Automated cooling optimization DCEP-facilitated audits; enhanced audits MBCx for data centers (DCIM)

11 Deemed Making it Work Primary target: VARs and mechanical/electrical contractors Marketing to multiple audiences: end users, VARs, property managers Vendors design products to certain standards, so a national model may be needed (upstream) Financial support for Assessment process/tools

12 Deemed Making it Work Significant work to develop values & get approvals Management of utility program risk: Incremental cost, NTG, evaluation Technology shifts are rapid Can t get behind individual products, need to get behind platforms or metrics that don t change Keeping up with the deemed values Persistence of savings

13 2. Website A website to find relevant, unbiased, trusted information about data center efficiency Best practices, case studies, resource library, tool library, social media, rankings and reviews, technology showcases, bid marketplace Zip code look up to relevant utility program incentives, codes and standards, and regional vendors

14 Website: Market Actors

15 Website Making it Work Collaboration continues to be critical Requires vendor neutral framework Great platform for upstream or deemed incentives Core marketing through existing organizations, vendors, social media, etc. Explorations: Long-term administration and funding

16 3. Shared Savings ESCO model for data centers Data centers as a service

17 Shared Savings Making it Work Requires further discussion with ESCOs and utilities Utility-approved audit methodology - support savings calculations Scalability and feasibility requires exploration Savings potential, building sizes and types, M&V, persistence Name recognition: Google, etc.

18 4. Strategic Energy Champion Program to support individuals who would receive training and coaching to help them promote energy efficient solutions within their firm/data center Recognition, corporate support, leverage into organizations sustainability missions

19 Energy Champion Making it Work Limited success in reaching embedded DCs of larger organizations Not scalable to smaller companies Unclear if the existence of a market transformation program would make them more effective But May be able to piggy-back onto other programs

20 The Cloud

21 Cloud Panel Understand how migration to the Cloud affects the physical infrastructure of embedded data centers Who (industries, applications, size of firm ) moves to the cloud How firms implement this change What happens to the applications and servers running in embedded data centers (when is the old application retired, who does it )

22 Cloud What We Heard Cloud is not an either/or: Movement is hybrid and not black and white Not all Clouds created equally Forklifting and redesigning Certain apps are born in the cloud People will migrate and stay there (Amazon, Salesforce, Box, etc.) Migration depends on the workload being done (complexity of production, privacy, seasonality, etc.) Every application has an ROI Certain business layers can move easily Keep the core, outsource the rest Hybrid movement, capacity, resiliency

23 Next Steps

24 Programs & Products 1. Deemed: Additional multi-utility program design sessions PG&E; other CA utilities 2. Website: Further exploration regarding governance with potential collaborators NEEA; LBNL; The Green Grid 3. Shared savings: Further exploration about the business model PG&E; ESCOs 4. Impact of the Cloud on DC applications, infrastructure, and energy use: additional research Continued collaboration across utilities, organizations, vendors, and regions.

25 PG&E EM&V 1. Produce and disseminate Workshop Report 2. Complete field engineer s toolkit LBNL as lead reviewer PECI as implementer 3. Produce Final Report with market interventions and solution

26 Questions & Discussion

27 Thank you! Priscilla Johnson, PG&E Mary Medeiros McEnroe, Silicon Valley Power Geoff Wickes, NEEA Rob Curry, NEEA Michelle Lichtenfels, PECI Mike Barr, QDI Chris Harty, QDI William Tschudi, LBNL Dale Sartor, LBNL