Partner Introduction

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1 P R E S E N T S Partner Introduction September 16, 2013

2 Today s Agenda The Market Opportunity The Cooling Capacity Factor (CCF) New service Benefits to Upsite Partners How to Sell Launch Plan & Support Tools Q&A 2

3 The Market Opportunity Airflow Management High Awareness. Low Implementation. Customers do NOT make AFM a priority Customers think they ve got it covered Not drawing the connection to PUE, Capacity, and OpEx 3

4 The Market Opportunity Excess Cooling Capacity Average running cooling capacity nearly 4x IT heat load. In one case, cooling capacity was 30x the IT load! Only 13% of sites reviewed had the right cooling capacity 4

5 The Cooling Capacity Factor (CCF) What is CCF? A metric Upsite developed to determine the cooling effectiveness of a data center. Measures the cooling output relative to the IT load, providing an accurate picture of cooling infrastructure efficiency. Why does it matter? Calculating the CCF is the quickest and easiest way to determine cooling infrastructure utilization and potential gains to be realized by AFM improvements. 5

6 The Customer s Opportunity Understanding cooling capacity and adjusting AFM strategy can lead to $ Cost Savings Adding More IT Equipment Improved PUE 6

7 But Data Center Operators don t have the time or resources to analyze their cooling capacity and make appropriate adjustments to their AFM strategy. 7

8 Introducing: Identify opportunities for cooling efficiency and cost savings by assessing your cooling infrastructure utilization. 8

9 Service Overview Help Customers Understand their potential for improvement Quantify amount of excess cooling Identify opportunity for savings Determine how much IT gear could be added with existing cooling equipment Defer CapEx Improve PUE Reduce Carbon Footprint 9

10 Service Overview This Service Is An on-site evaluation of cooling infrastructure Vendor neutral An application of the CCF methodology This Service Is Not AFM Implementation 10

11 Features Cooling Capacity Factor (CCF) Stranded Capacity Analysis Airflow Management Review Data Center Best Practices Review Thermographic Analysis Benefits Establishes the CCF rating and identifies the potential for cooling energy efficiency improvements and cost savings by defining the total cooling capacity vs. the IT load rating using Upsite s CCF calculator. Provides specific recommendations to optimize performance, reduce power consumption and improve efficiency via an in depth analysis of the cooling capacity and air management of the data center. Identifies specific areas of improvement, such as hot and cold spots, by pass airflow, poor air management and air distribution and rack inlet temps exceeding ASHRAE recommendations. Highlights areas offering the greatest potential for possible savings and carbon footprint reduction through an in depth review of data center industry best practices implementation. Provides a visual representation of excessive rack inlet temperatures and hot spots using thermal imaging photography. 11

12 Scope of Work (Services Rendered) CCF Calculation Equivalent Full Racks (Rack Space Utilization) Estimated OpEx savings from turning off excess cooling units Measured Raised-floor bypass area Measured number of Hot spots / Cold Spots Raised Floor Static Pressure (RFSP) Distribution Latent Cooling Presence IR Thermography Perforated tile and grate flow / placement Cooling Unit Information 12

13 The Process Step 1 > On-site review Step 2 > Check-out meeting Explanation of initial findings Step 3 > Full customer report Follow-up Customer Teleconference to Review Report 13

14 Key End-User Benefit Understanding and guidance on where you are and where you need to go, so you don t waste money on the wrong infrastructure investment. 14

15 Partner Benefits Expand existing offerings Enhance & augment service revenue streams Uncover new business Channel friendly service Enhance customer relationship; serve as trusted advisor High Impact, Quick ROI 15

16 Target Customer: How to Sell Underlying Motivations Money (OpEx drivers) Energy efficiency Cooling efficiency Capacity Room for IT equipment Cooling Capacity Power Supply IT Reliability Time Little or no time to undertake cooling analysis or AFM on their own 16

17 Target Customer: How to Sell Analyze and Optimize Your Cooling Infrastructure. The average data center uses 3x more cooling than necessary 48% of cold air escapes through openings; highly inefficient You likely have the capacity to do much more, but your cooling capacity is stranded. You have the potential to save energy. You may be able to turn off units or reduce fan speeds. Improve your PUE Reduce your carbon footprint You have the potential to add more IT equipment. Release the stranded capacity and cool more servers in your current computer room Delay capital expenditures; no need to buy additional cooling units or expand the data center just yet See a ROI in Months Not Years. The Average center can save $32,000 annually from basic improvements 17

18 How to Order Partner takes the order SKU: ELCCA-01 EnergyLok Upsite schedules the date and delivery Two-week lead time required MSRP: $6,965 Incudes all data centers up to 200 cabinets 18

19 2013 Sales Incentives Partner Salesperson Incentive $100 Gift Card Partner Organization Incentive Sales performance rebate based on 2013 dollar value sold 19

20 Launch Plan Sept 30 th public launch Marketing & Promotions via high-profile media Public launch at Fall AFCOM Conference in Orlando Booth #400 20

21 Support Tools Brochure Price Sheet CCF White Paper (updated) CCF Online Calculator Bypass Airflow White Paper Overlooked Openings White Paper 21

22 Summary & Next Steps Follow up communication via sales rep Will send price sheet Updated tools on partner portal week of September 23 Partner training to come Public launch on Sept 30 22

23 Contact Us Sean King VP, Business Development Howard Blevins Director of Technical Sales Alex Leeson Channel Account Manager Toll Free: (888)

24 Questions? 24

Partner Introduction

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