Partner Introduction
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1 P R E S E N T S Partner Introduction August 19, 2013
2 Today s Agenda The Market Opportunity Seminar Overview Benefits to End-Users Partner Pricing & Benefits How to Sell Launch Plan & Support Tools Q&A 2
3 The Market Opportunity Airflow Management High Awareness. Low Implementation. Customers do NOT make AFM a priority Blanking panels often missing Open holes in the floor 3
4 The Market Opportunity Upsite Research Highlights Examination of data centers worldwide. The average site had cooling capacity almost 4 times IT Load 48% of conditioned air escaped through openings in the hole 35% had cold spots 20% had hot spots 4
5 The Market Opportunity 5
6 Introducing: Unlock the science of data center airflow management and learn the latest trends in cooling efficiency. 6
7 Seminar Format & Pricing 2-Day Seminar 1 Day in Class, 1 Day in Data Center Limited to 10 students Small class size improves learning outcomes Custom quote required for >10 students Partners take the order Item Number(s): To Follow Upsite schedules the date and delivery Two-week lead time required MSRP: $9,175* 7
8 Seminar Agenda Day One 8:30 am Kickoff meeting 9:15 am Tour computer room [in Data Center] 10:00 am Computer room cooling and AFM science fundamentals 12:30 pm Lunch 1:30 pm Computer room cooling science practice 4:30 pm Break for day Day Two 8:30 am Computer room cooling management 10:30 am Tool use and data collection [in Data Center] 12:30 am Lunch 1:30 pm Review data collection 4:00 pm Q&A, go-forward plan, seminar concludes 8
9 User Benefit I: Learn the Science of Airflow Management. Learn AFM best practices Benefit from years of Upsite research and knowledge Skip the books 9
10 User Benefit II: Customized On-Site Training. Reference customer s unique site configuration Education tailored to customer s specific problems and opportunities Sets customer up for immediate implementation, yielding faster ROI 10
11 User Benefit III: No travel required. Save on costly travel expenses Minimize time out of office Low cost per attendee Ability to involve multiple departments IT, Facilities, Finance, senior management 11
12 Partner Benefits Expand existing offerings Enhance & augment service revenue streams Uncover new business Channel friendly service Enhance customer relationship; serve as trusted advisor Pull-through opportunity 12
13 Target Customer: How to Sell Customer Talking Points No AFM Policy High Turnover Corp. Sustainability Frequent IT Changes No in-house AFM Expertise Corporate Training Competency Improvements Legacy Issues Confusion about What to do! 13
14 Target Customer: How to Sell Underlying Motivation Money (OpEx drivers) Energy efficiency Cooling efficiency Capacity Room for IT equipment Cooling Capacity Power Supply IT Reliability 14
15 Target Customer: How to Sell There is a huge opportunity for savings with AFM. Average data center uses almost 4x cooling capacity to IT load Expert AFM can save up to 60% on cooling fan costs There is opportunity to save OPEX and regain lost capacity It starts with education. You need the AFM knowledge to solve the problem Staying on top of best practices is time-consuming and difficult No other provider offers an on-site AFM education service like the On-site training saves time and money. You save on travel expenses and time out of the office On-site training leads to faster implementation, which leads to faster ROI On-site allows you to gather multiple departments, including Upsite is the industry leader in data center AFM. Founded by Ken Brill in
16 Launch Plan Sept 4 th public launch Marketing & Promotions via high-profile media 16
17 Support Tools Seminar Brochure Seminar Price Sheet CCF White Paper CCF Online Calculator Bypass Airflow White Paper Overlooked Openings White Paper 17
18 Summary & Next Steps Follow up communication via sales rep Will send price sheet Updated tools on partner portal Brochure Partner training to come Public launch on Sept 4 18
19 Contact Us Sean King VP, Business Development Howard Blevins Director of Technical Sales Alex Leeson Channel Account Manager Toll Free: (888)
20 Questions? 20
Partner Introduction
P R E S E N T S Partner Introduction September 16, 2013 Today s Agenda The Market Opportunity The Cooling Capacity Factor (CCF) New service Benefits to Upsite Partners How to Sell Launch Plan & Support
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