TOUCHSTONE ENERGY: EXPANDING ENERGY EFFICIENCY AND RENEWABLE ENERGY TO RURAL AMERICA

Transcription

1 TOUCHSTONE ENERGY: EXPANDING ENERGY EFFICIENCY AND RENEWABLE ENERGY TO RURAL AMERICA April 6, 2016 Alan Shedd, Touchstone Energy Cooperatives

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3 WHO WE ARE Are located in 80% of the nations counties Are the largest electric utility network in the nation 3

4 WHO WE ARE Serve 75% of the U.S. land mass Total 752 local systems in 46 states 4 Have 32 million member-owners

5 TOUCHSTONE ENERGY PROGRAMS & RESOURCES 5

6 COOPERATIVES AND ENERGY EFFICIENCY Long history It s what we do Challenges 6

7 HERS RATINGS 2013 & 2014 ILLUSTRATION/GRAPHIC BOX

8 HERS RATINGS & CO-OP LAND ILLUSTRATION/GRAPHIC BOX

9 9 CRISIS

10 CRISIS DANGER OPPORTUNITY 10

11 OUR STRATEGIC SITUATION Most utilities face flat or declining energy sales. Distributed generation particularly solar is on the rise. The number and quality of sophisticated third-party energy management advisors has exploded. Co-op energy costs are on the rise, particularly due to federal regulation. Consequently, co-op consumers are up for grabs. Co-ops need both compelling service offerings and messaging to position themselves as Your trusted energy partner. 11

12 PEOPLE LOVE THEIR ENERGY!

13 DESPITE THE FACT THAT THE NUMBER OF ELECTRIC DEVICES IS INCREASING

14 FOR MOST UTILITIES, ENERGY SALES ARE FLAT OR DECLINING

15 HOME SIZE IS INCREASING BUT ENERGY CONSUMPTION ISN T

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17 CUMULATIVE U.S. DG PV INSTALLATIONS (MW) E

18 PV ON A TEAR: U.S. GRID-TIED INSTALLATIONS Utility Non-residential Residential E 2015E

19 U.S. ADDING MORE PV THAN ANY OTHER TYPE OF GENERATION ( ) NOTES: Coal and natural gas data from EIA Annual Energy Outlook 2014 Cumulative Planned Additions table; PV data from Solar Energy Industries Association Solar Market Insights 2013 Year in Review. Installed PV capacity derated by 0.87 DC to AC factor per SEIA.

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22 MORE THIRD-PARTY ENERGY MANAGERS THAN EVER BEFORE!

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24 SMART THERMOSTAT GROWTH PROJECTIONS ESTIMATE: 14X GROWTH IN 7 YEARS

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26 Electric utilities will probably see more change over the next 10 years than they did over the previous 100 years.

27 The energy customer of America is up for grabs. They are interested in getting as efficient as possible and they are eager to explore new ways of securing their own energy supplies, reliably. Incumbent monopoly utilities face new challenges as they scramble for new business models

28 THE NEW UTILITY SUCCESS MODEL?

29 IF YOUR ELECTRIC UTILITY WAS GIVEN A GRANT TO IMPROVE A PART OF THEIR BUSINESS, WHICH WOULD YOU MOST LIKE TO SEE THEM INVEST IN?

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32 OUR ANSWER: POSITION TOUCHSTONE ENERGY CO-OPS AS YOUR TRUSTED ENERGY PARTNER

33 TOUCHSTONE ENERGY PROGRAMS Awareness Ad campaigns Multi-media 33

34 YOUR SOURCE CAMPAIGN Positions cooperative as trusted partner Customizable print, radio, video advertising Builds on Power of Co-op Membership theme 34

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36 RADIO Me Too Rain or Shine Shareholders 36

37 37 VIDEO

38 YOUR SOURCE MESSAGE Concept is not new Co-ops have filled a vital role since our founding Looking out for the Member Education - energy use, energy management Touchstone Energy s TogetherWeSave campaign New challenges and questions 38

39 YOUR SOURCE MESSAGE Provide tools and resources that deliver on the promise Web-based, public facing, written for memberconsumer Conversational & balanced Renewables, energy efficiency, new tech 39

40 FACT SHEETS Solar FAQ 10 things before you do solar Questions to ask your contractor Community solar How to buy solar (lease, shares) The scales of Solar How does solar work Decision tree: Is solar right for me? Energy storage battery Electric vehicles Smart homes Water heating Geothermal heating and cooling Lighting 40

41 YOUR SOURCE FACT SHEETS PDFs Print, download, share Editable versions on Cooperative.com Customize, co-brand, re-purpose Starting point More on the way New tech, energy efficiency, wise use Additional tools How Solar Works, decision tree, calculator, portable 41

42 TOUCHSTONEENERGY.COOP 42

43 TOUCHSTONE ENERGY PROGRAMS Together We Save.com Home Tour Home Efficiency Analysis Tool Business Energy Advisor 43

44 TogetherWeSave.com HOME TOUR March 25, 2914

45 TogetherWeSave.com HOME TOUR March 25, 2914

46 TogetherWeSave.com HOME TOUR March 25, 2914

47 TogetherWeSave.com HOME TOUR March 25, 2914

48 TogetherWeSave.com HOME TOUR March 25, 2914

49 HOME EFFICIENCY ANALYSIS TOOL Online Tool Picks up where Home Tour leaves off Asks simple questions about your home Provides prioritized list of projects Focuses on 4 areas of home Provides PDF Recipe Cards ILLUSTRATION/GRAPHIC BOX Project Tracker makes it easy to return and update progress February 18, 2015

50 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

51 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

52 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

53 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

54 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

55 HOME EFFICIENCY ANALYSIS TOOL RECIPE CARDS March 25, 2914

56 HOME EFFICIENCY ANALYSIS TOOL March 25, 2914

57 TOUCHSTONE ENERGY PROGRAMS Awareness Brochures Community programs 57

58 TOUCHSTONE ENERGY PROGRAMS Touchstone Energy Home Program Prescriptive and performance-based Very successful in limited area RESNET Partnership In the works Program for Existing Homes Manufactured Housing 58

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60 TOUCHSTONE ENERGY PROGRAMS Training 60

61 ENERGY ADVISOR TRAINING Essential Energy Conversations 2-hour basic course for non-tech audience Marketing, member services, call center staff High usage / high bills -> energy saving solutions Residential Energy Auditing 2.5 day intensive course for energy service staff Building science, energy saving tech, cost calculations Commercial courses Commercial Energy Auditing School Energy Auditing Lighting 61

62 CHALLENGES Large, diverse area One size doesn t fit all Missing pieces Contractors Training Code enforcement Consumer awareness $ 62

63 SOLUTION When two organizations with common objectives work together, the impossible can become possible

64 ENERGY ADVISOR TRAINING Need something more Individualized a refresher or master something new Self-paced take it when I want it Fresh keep content up-to-date Low-cost reduce course and travel expense Standardized create network-wide training Trackable help co-ops monitor learning and professional advancement 64

65 ENERGY ADVISOR TRAINING Solution: On-line Training Self-paced, on-line courses Multimedia, video, animation, checklists, workbooks End-of-course testing with performance tracking On-site versions of the training to be available Partnership with RESNET 65

66 ENERGY ADVISOR TRAINING 4 LEVELS 1. Energy Solutions Kick Start Educational tool for all co-op staff Introduces HERS Index On-line version of Essential Energy Conversations course Non-technical Building science basics Creates foundation for turning high bill complaints into energy saving solutions 66

67 ENERGY ADVISOR TRAINING 4 LEVELS Energy Advisor Clipboard Covers walk-thru, clipboard assessment. Identify opportunities to save money Faulty equipment Inappropriate energy use Envelop deficiencies Brings HERS Index to members Builds on basic vocabulary of Kick Start course Uses standardized tools, checklist Covers the why and how

68 ENERGY ADVISOR TRAINING 4 LEVELS 3. Energy Advisor Prime Covers instrumented assessments using diagnostic tools. In-depth investigation supports prescriptive programs for new and existing homes. Earn RESNET HERS Field Rater certification. 68

69 ENERGY ADVISOR TRAINING 4 LEVELS 4. Touchstone Energy HERS Rater Complete coursework, testing, and software training to become RESNET HERS Rater 69

70 ENERGY ADVISOR TRAINING Schedule First two levels are in development now. Limited pilot testing this winter Full roll-out

71 COMMUNITY SOLAR = COOPERATIVE SOLAR 71

72 COMMUNITY SOLAR = COOPERATIVE SOLAR 72

73 COOPERATIVE SOLAR Co-ops in 29 states are involved with community solar 177 MW installed or purchased capacity in 36 states 375 MW planned to be added by 2018 (Data from March 2016)

74 74 DISCUSSION

75 THANKS!