The Chateaux Deer Valley

Transcription

1 The Chateaux Deer Valley BRAND GUIDE Royal Street East Park City, Utah (435) (800)

2 TABLE OF CONTENTS Brand Identity Page 1 Logo Elements Page 2 Logo Configuration Page 3 Logo Color & Display Page4 Affiliated Logos Page 5 Partner Logos Page 6 Secondary Color Palette Page 7 Typography Page 7 Signature Page 8 Proper Name Usage Page 9 BRAND IDENTITY The Chateaux Deer Valley Style Guidelines have been developed to provide instruction for hotel logo, color, typography, name usage, and general formatting. Visual symbols impact how a business is perceived, and consistent logo use is an important component of building and maintaining a strong identity. The Style Guidelines cover basic elements and can be shared with anyone working on printed or web materials. All materials must be approved by the Marketing Department before being printed or published. FOR ADDITIONAL ASSISTANCE If you are unsure about logo usage, font types, color palettes, or any other branding & style guide elements, please contact the Marketing Department directly. PR@THE-CHATEAUX.COM (435)

3 LOGO ELEMENTS LOGOTYPE The Chateaux is to be set in Mrs Eaves OT Roman. SYMBOL DESCRIPTOR The words Deer Valley are a required descriptor and element of the logo, to be set in Mrs Eaves OT Roman in small caps. LETTER KERNING The spacing between the D and E in Deer should be adjusted to match the space between the other letters. A similar adjustment should be made between the V and A in Valley DESCRIPTOR LOGOTYPE LETTER KERNING 2

4 LOGO CONFIGURATION Contact the Marketing department at if you have a usage need that may need altering. Correct Usage Secondary Usage Horizontal and vertical logos are allowed in situations where space is limited. Tertiary Usage The Chateaux Deer Valley logo has been thoughtfully sized and proportioned. It should not be stretched either horizontally, vertically, or reconfigured. (Logo without icon) (Horizontal logo for website) 3

5 LOGO COLOR & DISPLAY Logo Color: To maintain consistency & strong brand identity, the logo should be displayed in the original colors unless it is used in a secondary, single-color option. Clear Space: The logo should be kept clear of any competing text, images, and graphics. It must be surrounded by a minimum of 20% of the total logo witdth. CLEAR SPACE CLEAR SPACE CLEAR SPACE Secondary One-Color Usage: Secondary one-color usage includes black and white. Contact the marketing department if you have an alternative color need. CLEAR SPACE DE E R VA L L E Y 4

6 AFFILIATED LOGOS All additional logos correspond to different entitites of the The Chateaux Deer Valley. These logos shall follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items. Rich Black Matte Foil Gold: MM129 Pantone 174C Pantone5763 C Pantone 1815C 5

7 PARTNER LOGOS Always request usage rights from these partners before using these logos. PRIMARY LOGOS SECONDARY LOGOS CULINARY LOGOS *Verify Cadillac logo annually. 6

8 SECONDARY COLOR PALETTE The Chateaux Deer Valley uses Copper Pantone 876 as its primary color to coincide with the Stein Eriksen Lodge color palette. In addition to copper, black and white can be used Pantone: 876 CMYK: 37; 58; 71; 21 RGB: 141; 99; 75 Pantone: Black CMYK: 50; 70; 50; 100 Hex Color #: Pantone: 876 CMYK: 0; 0; 0; 0 Hex Color #: FFFFFF TYPOGRAPHY HEADLINE FONTS Mrs. Eaves OT Bold in Small Caps BODY COPY Avenir LT 45 Book 7

9 SIGNATURE signatures are saved and accessed via the digital platorm XINK. For new employees, Human Resources will set up your signature at time of hire. The IT Department will ensure it works properly and can assist with any issues. 8

10 PROPER NAME USAGE The official name of the resort is The Chateaux Deer Valley. The full name appears in the logo. The Chateaux may be used in copy once the location has been defined. AMENITY & FACILITY NAMES Cena Lounge Cena Ristorante Chateaux Realty Courchevel Degas Impressionist Ballroom Le Spa Chateaux Monet Mt. Blanc Marseille Renoir Ski N See LOCATION DESCRIPTIONS Mid-Mountain at Deer Valley Resort Steps from Sterling Lift at Deer Valley Resort 5 Minutes to Historic Main Street 40 Minutes to downtown Salt Lake City 45 Minutes to Salt Lake City Airport AFFILIATES OF STEIN COLLECTION Stein Eriksen Lodge Deer Valley Stein Eriksen Residences Deer Valley Stein Eriksen Lodge Real Estate The Chateaux Deer Valley The Residences at The Chateaux Deer Valley Chateaux Realty Cena Ristorante & Lounge Le Spa Chateaux Silver Aspen Spa The Club 9