Sorenson Media, Inc. Style Guide
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1 Sorenson Media, Inc. Style Guide
2 Table of Content Logo Treatments Definitions 1 Sorenson Media 2 Sorenson Media - reversed 3 Sorenson Squeeze 4 Sorenson Sorenson Squish 6 Sorenson SparkSDK 7 Sorenson SV3 Pro Codec 8 Position & Spacing 9 Unapproved Treatments 10 Colors Corporate Color System 11 Sorenson Media Logo 12 Sorenson Squeeze 5 Logo 13 Sorenson 360 Logo 14 Sorenson Squish Logo 15 Sorenson SparkSDK Logo 16 Sorenson SV3 Logo 17 Typography Primary & Secondary 18
3 Logo Treatments Definitions Graphic Unit Sorenson Media s Graphic Unit is called a Bloom. Text Unit The text unit should use Helvetica Neue bold and Neutraface Display Book with a kerning value of -25. Graphic Unit ( Bloom ) Text Unit 1
4 Logo Treatments Sorenson Media To be used whenever possible, against a pure white background. Vertical To be used when version does not fit a given space and must be used against a pure white background. Black Text To be used when full color output/ display is not possible (ex - Fax Covers) and must be used against a pure white background. Vertical Black Text 2
5 Logo Treatments Sorenson Media - reversed Reversed logos can be used against a pure black background, or in the case of the Badge version any color background. Badge Badge To be used when logo is against any background color other than pure black or pure white. Reversed To be used against a pure black background. Reversed Reversed Vertical To be used when Reversed does not fit a given space on a pure black background. Reversed Text To be used on a pure black background when space is not available for either Reversed or Reversed Vertical. Reversed Vertical Reversed Text 3
6 Logo Treatments Sorenson Squeeze 5 To be used whenever possible, against a pure white background. Vertical To be used when does not fit a given space, against a pure white background. To be used when full color output/display is not possible. Reversed treatments of Squeeze logo follow same requires as Sorenson Media logo. Vertical 4
7 Logo Treatments Sorenson 360 To be used whenever possible, against a pure white background. Vertical To be used when does not fit a given space, against a pure white background. To be used when full color output/display is not possible. Reversed treatments of 360 logo follow same requires as Sorenson Media logo. Vertical 5
8 Logo Treatments Sorenson Squish To be used whenever possible, against a pure white background. Vertical To be used when does not fit a given space, against a pure white background. To be used when full color output/display is not possible. Reversed treatments of Squish logo follow same requires as Sorenson Media logo. Vertical 6
9 Logo Treatments Sorenson SparkSDK To be used whenever possible, against a pure white background. To be used when full color output/display is not possible. Reversed treatments of SparkSDK logo follow same requires as Sorenson Media logo. 7
10 Logo Treatments Sorenson SV3 Pro Codec To be used whenever possible, against a pure white background. Alternate To be used when surrounding color scheme does not facilitate treatment. To be used when full color output/display is not possible. Reversed treatments of SV3 Pro Codec logo follow same requires as Sorenson Media logo. Alternate 8
11 Logo Treatments Position & Spacing Use the dimensions of the s in the Text Unit, at any scale, to identify proper position & spacing between it and any other text, graphics and design elements. These requirement also applies to reversed logo treatments. Vertical 9
12 Logo Treatments Unapproved Treatments Do not apply any to the Sorenson logos in any way not specified in this Style Guide. Examples of unapproved treatments: Misalignment The reorientation of all or part of the Bloom or text unit. Distortion The twisting, stretching or bending of all or part of the Bloom or text unit. Incorrect Background The use of any non-specified color, gradient or texture behind the Bloom or text unit. Incorrect Coloring The use of any non-specified color, gradient or texture within the Bloom or text unit. Effects The use of any special or enhancement effects such as; drop shadows, bevels, textures. Animations The only approved animation is a alpha/ opacity tween (100-0% and/or 0-100%), Scaling, twisting, spinning or any other type of color or shape effect is not allowed. Misalignment Distortion Incorrect Background Incorrect Background Effects Misalignment Incorrect Coloring Incorrect Coloring Effects Effects 10
13 Colors Corporate Color System Sorenson Media s corporate color system consists of a primary palette and accent colors. Primary Palette Primary Palette Colors used throughout all collateral, creating the visual foundation. Accent Colors Choice colors used to highlight or balance design elements (can be used for both graphics & text). C: 78 M: 72 Y: 56 K: 66 R: 26 G: 26 B: 34 C: 53 M: 43 Y: 38 K: 5 R: 108 G: 111 B: 118 C: 33 M: 26 Y: 23 R: 157 G: 160 B: 167 C: 6 M: 4 Y: 3 R: 231 G: 232 B: 237 Accent Colors C: 66 Y: 5 R: 36 G: 194 B: 232 C: 0 M: 18 Y: 89 R: 255 G: 207 B: 52 11
14 Colors Sorenson Media Logo Sorenson Media logo colors are a part of the Corporate Color System and can be used in any collateral. Outside C: 66 Y: 5 Inside C: 23 Y: 4 Outside C: 0 M: 18 Y: 89 Inside C: 0 M: 8 Y: 34 C: 65 M: 58 Y: 57 K: 37 R: 77 G: 77 B: 77 C: 0 Y: 0 K: 50 R: 128 G: 128 B: 128 R: 36 G: 194 B: 232 R: 192 G: 231 B: 241 R: 255 G: 207 B: 52 R: 255 G: 232 B:
15 Colors Sorenson Squeeze 5 Logo Sorenson Squeeze 5 logo colors are to be used exclusively with Squeeze 5 collateral. * = Sorenson Squeeze 5 logo colors Outside C: 66 Y: 5 Inside C: 23 Y: 4 Outside C: 32 M: 32 Y: 0 K: 18 * Inside C: 14 M: 14 Y: 0 K: 7 C: 65 M: 58 Y: 57 K: 37 R: 77 G: 77 B: 77 C: 0 Y: 0 K: 50 R: 128 G: 128 B: 128 R: 36 G: 194 B: 232 R: 192 G: 231 B: 241 R: 146 G: 143 B: 180 R: 200 G: 198 B:
16 Colors Sorenson 360 Logo Sorenson 360 logo colors are to be used exclusively with 360 collateral. * = Sorenson 360 logo colors Outside C: 66 Y: 5 Inside C: 23 Y: 4 C: 20 Y: 98 * R: 215 G: 222 B: 39 C: 65 M: 58 Y: 57 K: 37 R: 77 G: 77 B: 77 C: 58 Y: 5 R: 84 G: 200 B: 233 R: 36 G: 194 B: 232 R: 192 G: 231 B:
17 Colors Sorenson Squish Logo Sorenson Squish logo colors are to be used exclusively with Squish collateral. * = Sorenson Squish logo colors Outside C: 66 Y: 5 Inside C: 23 Y: 4 Outside C: 0 M: 56 Y: 27 K: 13 * Inside C: 3 M: 21 Y: 10 K: 6 C: 65 M: 58 Y: 57 K: 37 R: 77 G: 77 B: 77 C: 0 Y: 0 K: 50 R: 128 G: 128 B: 128 R: 36 G: 194 B: 232 R: 192 G: 231 B: 241 R: 216 G: 125 B: 133 R: 227 G: 194 B:
18 Colors Sorenson SparkSDK Logo Sorenson SparkSDK logo colors are to be used exclusively with Spark collateral. * = Sorenson Spark logo colors C: 30 Y: 10 R: 175 G: 223 B: 228 * * C: 0 Y: 0 K: 60 R: 102 G: 102 B:
19 Colors Sorenson SV3 Logo SV3 is a part of the Sorenson Spark product family. Sorenson SV3 logo colors are to be used exclusively with Spark and SV3 specific collateral. * = Sorenson 360 logo colors C: 0 Y: 0 K: 60 R: 102 G: 102 B: 102 * * C: 30 Y: 10 R: 175 G: 223 B:
20 Typography Primary & Secondary The Helvetica Neue (condensed & regular) families are to be used for all digital and print collateral, with the exception of the below On Screen Fonts. On Screen Fonts Used when Helvetica Neue is not available and system fonts must be relied upon: Helvetica (default) Arial Sans-Serif Colors Any corporate color may be applied to text. Helvetica Neue, Regular Helvetica Neue, Medium Condensed Helvetica Neue, Light Condensed Primary Helvetica Neue, Bold Helvetica Neue, Heavy Condensed Helvetica Neue, Light Secondary 18
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