2014 Identity Brand Guidelines

Transcription

1 2014 Identity Brand Guidelines

2 01 Brand Mission and Values 02 Logo and Specifications 04 Logo Do's and Don'ts 05 Typefaces 06 Colors 07 Photography

3 We love puns. A lot. The Tipsy Quill is a new brand of greeting cards, posters, tshirts, and stationery, that breathes humor into everything that is produced and sold. A pun is a joke your heart makes. Our values. It s rather simple. If it s funny and puts a smile on your face, then it likely has integrity and would make a great addition to the brand. Our goal is to provide lighthearted humor to everyone who needs a pick-me-up. More values. We provide a wide variety of printed material, therefore, it is important to us that our paper goods are at the very least, 100% post-consumer paper products and 100% natural cotton rag. 1

4 THE LOGO LOGO SPECS The logo represents a speech bubble, because when you tell a joke you re communicating with someone else. Hopefully x x To ensure the integrity of the logo, we ask that it not be shoved into a corner or bomarded by other text, so these speci- But if you do find yourself laughing at your fications keep a nice amount of space for own joke alone, well, we won t judge. We the logo to breathe. all do it. The type is hand-lettered, with a script for tipsy. The rest is a fun sans serif. 01 Main Logo; positive This will be the primary logo, and should be used as often as possible. We like this one most. 02 Size The logo should not be smaller than.8 because the readability of the text becomes lost. 03 Alternative; negative When the positive logo is used too often it may be nice to use this alternative without a fill and all stroke x 2014 The Tipsy Quill. All rights reserved. Digitally printed in the United States on 100% post-consumer recycled paper. tipsyquill.com 2x 01 Clear Space Typically, we will want a space around the logo to equal the height of the letter h in "the". However, applications for adding text with the logo like on a card the text needs to look like it's being spoken. 02 Greeting card clear space The greeting card description on the back is just as importand as the logo. Here we see the text a lot closer to the point on the speech bubble, with.42 around the left and bottom of the text. 2 3

5 DO'S AND DON'TS 01 TIPSY TYPEFACE We've poured blood, sweat, and tears into this logo. Well, ok, less on the blood and tears part but we would appreciate that a few thins not be done to this logo. 01 Just like this! No frills, no thrills. Just how we like it! It's simple and clean and needs to stay that way. Let the cards get dirty. 02 NO, NO, NO! Absolutely NO: stretching of any kind, drop shadows or effects, gradients, different stroke sizes that are not scaled properly, and aweful background color (or any background colors). 02 Aa Regular Italic Light Bold There is nothing tipsy about the typeface we use, but we like to say it. is an awesome sans serif with a huge personality that is fun, yet polite. It has fantastic readablility, perfect letter spacing, and great humanist forms. We like it and so will you. Bold Italic 4 5

6 TIPSY COLORS We've chosen a fun semi-pastel palette of colors that really reflect our personality. Not too serious, but still mean business. PHOTOGRAPHY This is the style we like. This is the type of photography we need to achieve for print and web material. Tipsy Fresh Green PANTONE P U RGB 180/200/102 CMYK 25/0/72/10 HEX b4c866 Tipsy Iced AMF Blue PANTONE 9482 U RGB 171/223/227 CMYK 31/0/11/0 HEX abdfe3 Tipsy Perfect Peach PANTONE 714 U RGB 255/176/120 CMYK 0/37/55/0 HEX ffb078 Tipsy Charcoal Gray PANTONE Neutral Black U RGB 76/72/69 CMYK 63/59/61/41 HEX 4c4845 Here you will see arrangments of stationery and greeting cards, shot as product, promotional, or lifestyle. 6 7

7 2014 The Tipsy Quill. All rights reserved. Digitally printed in the United States on 100% post-consumer recycled paper. Prepared by Matthew Sherman tipsyquill.com 8