Guidelines for using National Heritage Week logo. April 2017
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1 Guidelines for using National Heritage Week logo April
2 These guidelines introduce The National Heritage Week logo They have been compiled with the Heritage Council to ensure the identity is used correctly. Please adhere to them carefully so that the design can be consistently implemented.
3 THE LOGO DESIGN The logotype consists of two elements 1 the name and date area; 2 the 'h' icon Portrait format 2 Landscape format The logo is created in Landscape format & Portrait format only. The most approprate arrangement should be selected for purpose each time. The date is an integral part of the logo design. The logo should always appear in a single solid colour on white or contrasting background so that it stands out. The logo should never appear on a clashing or similar tone background. The white version of the logo should ONLY be used on a contrasting background OR sitting on one of the brand colours. The logo colours follow.
4 THERE ARE SIX LOGO COLOURS The logo is mono toned and has been designed to work in the following 6 colours red / pink / orange / yellow / cyan / indigo. These colours are all part of the National Heritage Week branding palette.
5 THE LOGO COLOURS The logo can also sit on 'white' on these colour backgrounds.
6 COLOUR BREAKDOWN RED Pantone 1805 CMYK 21/97/91/12 RGB 153/0/0 WEB b21b25 PINK Pantone 225 CMYK 4/96/0/0 RGB 189/0/124 WEB dd127f ORANGE Pantone 158 CMYK 2/66/100/0 RGB 207/113/30 WEB e97206 YELLOW Pantone 1235 CMYK 0/31/98/0 RGB 233/184/28 WEB fab906 CYAN Pantone 311 CMYK 68/0/11/0 RGB 114/186/215 WEB 32bcd9 INDIGO Pantone 7455 CMYK 85/69/0/0 RGB 67/87/156 WEB 33579f
7 ALWAYS USE THE LOGO AS SUPPLIED... NEVER 'type' the words or change font NEVER re-arrange the words or icon NEVER stretch or squish this logo National Heritage Week August 20th - 28th, 2018 NEVER change the date details - this will be correctly supplied each year COLOUR DOs The logo is always a solid colour and single colour in positive or negative versions COLOUR DON'Ts The logo should never mix tones of a colour, or more than one colour in positive or negative versions
8 THE 'H' ICON The 'H' icon is an integral part of the identity. It should ALWAYS sit as arranged within the logo but it can also stand alone as a primary brand feature. In 2017, THE 'DEER' is the cut-out and PINK is the primary colouring. This is associated with 2017 and should NEVER be changed.
9 COMMUNICATION MATERIALS There is a distinctive branding style for all communication pieces which must be followed. We have designed posters / flyers and brochure templates with specific styles that must be adhered to. Below see how the layout is divided into 14 rows. The Heritage Council logo should always sit in the top left corner of the middle of row 1. The tagline sits in the top right area, flush with the image edge, filling rows 2 & 3. The photo should always take up the top 8 rows with the remaining 6 rows in the selected colour (matching the photo used). The end row displays other logos. The H of the logo should always sit in WHITE, and take up half of the photo height size. See some samples below:
10 RECOMMENDED SUPPORT TYPOGRAPHY FUTURA BOOK abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz FUTURA BOLD abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
11 MINIMUM SIZE AND HERITAGE COUNCIL LOGO RELATIONSHIP It is recommended to use the logo no smaller than 8mm in height When the logo is used with the Heritage Council logo, there are NO DATES used. There are specific lock-up logos which must be used - portrait and landscape versions. When used in this lockup format, The Heritage Council logo appears out of the block. Both logos must both be the same colour. Red 1805 is the primary colour, but it may also be used in white or black on suitable backgrounds
12 For further details on the logo, or to acquire the identity in specific formats, please contact our Heritage Council Communications Officer. An Chomhairle Oidhreachta The Heritage Council Áras na hoidhreachta Church Lane, Kilkenny, Ireland T +353 (0) F +353 (0) E mail@heritagecouncil.ie
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