Logo & Identity Style Guide: Veritas Press

Transcription

1 : Consistency is important when using the brand mark. This brief guide will help maintain that consistency in many applications, by multiple users. Files available at: Guidelines prepared by: Sunstone Creative Group, Inc. Bayard Black

2 Style Guide: Uses Primary Logo Use The logo was created to be versatile. Nearly all materials should use the logo in the primary format seen to the left. When placed on a light background the logo will take on its positive form {top} and when placed on a dark background the logo will take on its negative form{bottom}. Primary Logo Spacing The space free of design elements around the logo is never less than the x height of the letter {i}. x Monomark Use The monomark {VP} should be used when the available space is so small that the word veritas becomes illegible and as a favicon, profile image, or app icon. When placed on a light background the monomark will take on its positive form {top} and when placed on a dark background the logo will tak on its negative form{bottom}. Monomark Spacing The space free of design elements around the monomark is never less than the x height of the letter {p}. x Page 2 of 6

3 Style Guide: Brand Colours and Values Pantone S220-1 CMYK C90 M50 Y5 K30 / RGB R0 G87 B137 HEX # Sub Text {PRESS} Pantone 60% Tint CMYK C90 M50 Y5 60% Tint / RGB R102 G135 B175 HEX #6687af The colour of the sub text is a lighter value than the main logo to help give depth. It has different values when used on a light or dark background. Pantone 20% Tint CMYK C90 M50 Y5 20% Tint / RGB R192 G203 B222 HEX #c0cbde Black CMYK C0 M0 Y0 K100 Sub Text {PRESS} 60% Tint CMYK C0 M0 Y0 K60 The colour of the sub text is a lighter value than the main logo to help give depth. It has different values when used on a light or dark background. 20% Tint CMYK C0 M0 Y0 K20 Secondary Color Pantone 1235 U {For use with complimentary design elements and text} CMYK C0 M29 Y91 K0 / RGB R253 G187 B48 HEX #fdbb30 DIPLOMA PROGRAM Page 3 of 6

4 Do not abuse the logo Do not change the format of the logo even if you feel it looks good. Do not change the position of the wording. Do not recreate the font in another typeface. veritas Do not stretch the logo in any way. Do not use colours, or mix colours, that are not part of the brand colour scheme as shown on previous page. Page 4 of 6

5 Typography Use Primary Typeface Useage John M. Doe Director Bernhard Modern BT Bold is used for the veritas logo lettering., Inc 1829 William Penn Way Lancaster, PA (717) veritaspress.com Futura T Bold Futura T Demi Futura T 80% Black Futura T 80% Black Secondary Typeface Useage The secondary typeface uses a variety of Futura T styles and weights which is to be used for all stationery, correspondence, marketing, and public facing digital tools. As an example the business card uses Futura T Bold for the name, Furtura T Demi as the title/ position, and Futura T Book for the address and contact details. Type size should not be less than 8 pt. Page 5 of 6

6 Resources Resources for the logo can be accesses by clicking th url below or typing in to your browser window. Primary Logo For Print The primary logo is available for download in vector format (.eps) in its positive, negative, pantone, cmyk, and black forms: vp_logo_primary{ }.eps Primary Logo For Digital The primary logo is available for download in digital format (.png) in its positive and negative RGB forms: vp_logo_primary{ }.png Monomark For Print The monomark is available for download in vector format (.eps) in its positive, negative, pantone, cmyk, and black forms: vp_monomark{ }.eps Monomark For Digital The monomark is available for download in in digital format (.png) in its positive and negative RGB forms: vp_monomark{ }.png Guidelines prepared by: Sunstone Creative Group, Inc. Bayard Black Feel free to contact us with any brand specific questions. Page 6 of 6