2016 Migs Brand Design Standards

Transcription

1 2016 Migs Brand Design Standards ; FB: LinkedIn :

2 Brand Identity A brand is the identity (look) of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

3 Project Contents Page Section A Brand Standards Font Usage Usage 04 Brand Standards Usage suggestions Business Communication Design Section B Team Apparel 19 Merchandise Tagging 20 Brass and Custom Stamping 21 Buttons and promotional items 22 Section C Advertising Examples Examples of the newer photographic stylings and examples of how to extend existing image inventory. Section D Signage Examples Signage, office Identity and display examples.

4 Typographic study for mrmigs LLC Examples of bodytext Mrmigs.com Font Families and Usage Body Text Gotham Family Tagline text Permanent Marker Gotham Book (OTF) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Medium Book (OTF) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Condensed Book (OTF) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Ultra ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Examples of bodytext for Taglines Permanent Marker ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

5 Mrmigs.com Single Color tagline Application DOG GEAR FOR GOOD!. One Line and Two Line with and with out mark. Applications Suggestions Apparel Tees, uniforms Advertising and promotional applications.

6 Mrmigs.com Single Color tagline Application DOG GEAR FOR GOOD!. One Line and Two Line with and with out mark. Applications Suggestions Apparel Tees, uniforms Advertising and promotional applications.

7 Mrmigs.com Single Color Application mistermigs burgundy with black Tagline. 3 sizes. Applications Suggestions Business Communication Advertising/Editorial and promotional applications.

8 Mrmigs.com Two Color Application mistermigs burgundy & black with tagline 3 sizes. Applications Suggestions Business Communication Advertising/Editorial and promotional applications.

9 Mrmigs.com Four Color Application Migs mascot with tagline signature Applications Suggestions Business Communication Advertising/Editorial and promotional applications.

10 Mrmigs.com Four Color Application Migs mascot with patch with tagline signature Applications Suggestions Business Communication Advertising/Editorial and promotional applications.

11 Mrmigs.com Color Leather Texture Application -Red Leather -Blue Leather and denim -Brown Leather Applications Suggestions Business Communication Advertising/Editorial and promotional applications. Signage

12 Mrmigs.com Two Color & Four Color Application Business card concepts -Non traditional like tags -Personal Card leave behinds * if leaving product leave tag and # Dog Gear For Good! Mary Justman VP Marketing Dog Gear For Good! Rosemary Hopper Product Designer 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@mistermigs.com Karen Lynn President 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@mistermigs.com 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@mistermigs.com

13 Mrmigs.com Four Color Application Traditional Business card concepts. Front Marker tagline usage Opposite page Die-cut cards and letterhead Dog Gear For Good! Dog Gear For Good! Karen Lynn President Dog Gear For Good! Mary Justman VP Marketing 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@wowinsync.org 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@wowinsync.org Dog Gear For Good! 2137 Flintstone Drive Suite E Tucker, GA Rosemary Hopper Product Designer Cell ext 101Phone Fax klynn@wowinsync.org

14 Mrmigs.com Four Color Application Custom die-cut cards Following Page page Letterhead package Karen Lynn President 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@wowinsync.org Mary Justman VP Marketing 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@wowinsync.org Final Page Product Design Collateral Rosemary Hopper Product Designer 2137 Flintstone Drive Suite E Tucker, GA Cell ext 101Phone Fax klynn@wowinsync.org

15 Dog Gear For Good! Dog Gear For Good! Dog Gear For Good! 2137 Flintstone Drive Suite E Tucker, GA ext 101Phone Fax klynn@mistermigs.com 2137 Flintstone Drive Suite E klynn@mistermigs.com Tucker, GA k ext 101Phone nn@mistermigs.com 2137 Flintstone Drive Suite E, Tucker, GA klynn@mistermigs.com

16 Mrmigs.com Four Color Application Product Design Retail Brochures Co branding of partner business Training project YCU

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18 Section Contents Page Section B Team Apparel 17 Merchandise Tagging 18 Brass and Custom Stamping 19 Buttons and promotional items 20

19 Team Apparel Brand Specifics Discovery Team and Staff Tees. Marker tagline Usage Three options: -Mark and tagline front -Mark on Front tag on back -Mark and tag on front (small on pocket) Dog Gear For Good!

20 Merchandise Tagging Brand Specifics Migs, Migrubbies tags Size Product# Fray Happens Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Care orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s Safety First orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s Disclaimer orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s Dog Gear For Good!

21 Customized Metal Apparel Brand Specifics mistermigs stamped buttons

22 Team Promotional items Brand Specifics Buttons, Travel and coffee mugs dog dishes, etc.

23 Section Contents Page Section C Advertising Examples (Simulated) Examples of the newer photographic stylings and examples of how to extend existing image inventory.

24 Advertising Examples Brand Specifics Multi-color print and digital applications. Brand alignment with new rustict photographic stylings.

25 Advertising Examples Brand Specifics Multi-color print and digital applications. Brand alignment with new rustict photographic stylings.

26 Advertising Examples Brand Specifics Multi-color print and digital applications. Brand alignment with exhisting photographic inventory.

27 Advertising Examples Brand Specifics Multi-color print and digital applications. Brand alignment with new rustict photographic stylings. Brand alignment with exhisting photographic inventory.

28 Advertising Examples Brand Specifics Multi-color print and digital applications. Brand alignment with new rustict photographic stylings.

29 Advertising Examples Brand Specifics Package inserts or psa Brand alignment with existing photographic inventory. LLC

30 Section Contents Page Section D Signage Examples Signage, office Identity and display examples.

31 Floating Lexan Signage Systems for Retail Boutique. Brand Extention through one and full color fabrication on Lexan signage and float mounted displays

32 Floating Lexan Signage Systems for Migs Retail Boutique. Brand Extention through one and full color fabrication on Lexan signage and float mounted displays