Project Logo. Project Advance BRAND GUIDELINES
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1 B R A N D G U I D E
2 01 Project Logo The logo of Project Advance can be displayed in either full-colour or in single; however, when possible the main brand colours take precedence for use in single colour situations. In most cases, the order of priority starts with the full-colour version. Whenever possible, the full-colour version should be first considered over the other versions. MAIN LOGO / PROJECT YEAR The designated year on the project logo can easily be updated to the current year MAIN LOGO / FULL-COLOUR One should pay attention to colour and typographic contrast in order to preserve and maximize readability. The year is typeset using the Gotham typeface, on medium weight. The proportions in type size contrast should not change.
3 02 Single-colour applications of the Project Advance logo is allowed in certain cases when deemed necessary; however, the brand colours still take precedence when possible. SINGLE COLOUR, BLUE SINGLE COLOUR, YELLOW SINGLE COLOUR, BLUE ON BRIGHT BG SINGLE COLOUR, YELLOW ON DARK BG SINGLE COLOUR, BLACK ON BRIGHT BG SINGLE COLOUR, WHITE ON DARK BG
4 03 Tagline Typeset in Gotham (medium weight), the tagline has no extra embellishments applied to it, for it does not need to shout its message nor appear ostentatious for emphasis. Its importance stems from the simplicity of its presentation as a matter-of-fact statement. Live gratefully, give generously. GOTHAM, MEDIUM FONT-SIZE: 26 PTS. TRACKING: 0 PTS. The tagline can only be laid out as a single line or in two. When the tagline is laid out in two lines, the line break is between the two independent clauses within the sentence. As a complete statment, it is also important that it ends with a period. Text alignment is determined by the position of the tagline on the layout. Live gratefully, give generously. Live gratefully, give generously. Live gratefully, give generously. LEFT-ALIGNED CENTRE-ALIGNED RIGHT-ALIGNED Breaking the tagline anywhere else results in an awkward reading experience. Live gratefully, give generously. Live gratefully, give generously. Live gratefully, give generously. Live gratefully, give generously.
5 04 Tagline Colours For full-colour, brand applications. Live gratefully, give generously. C100 / M70 / Y4 / K0 R0 / G91 / B164 MAIN, PRIMARY COLOUR For situations when the only colours allowed are black & white is allowed. Live gratefully, give generously. C0 / M0 / Y0 / K100 R0 / G0 / B0 BLACK ONLY, ON WHITE BG For situations when the tagline is on a black or dark coloured background. Live gratefully, give generously. C0 / M0 / Y0 / K0 R255 / G255 / B255 WHITE ONLY, ON DARK BG
6 04 Typography GOTHAM, BOOK GOTHAM, MEDIUM GOTHAM, ULTRA MAVEN PRO, REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
7 05 Type Proportion: Sample Specimen This is the main heading. This is a subheading. This is a subheading. GOTHAM, BOLD FONT-SIZE: 32 PTS. TRACKING: 25 PTS. GOTHAM, MEDIUM FONT-SIZE: 24 PTS. TRACKING: -25 PTS. (OPTIONAL) THIS IS A SUBHEADING WITH LOWER PRIORITY. GOTHAM, ULTRA FONT-SIZE: 16 PTS. TRACKING: 140 PTS. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed ligula lectus. Morbi velit elit, lacinia sed ultricies in, volutpat quis orci. Vivamus at massa nulla. Curabitur ultrices venenatis quam sed semper. Suspendisse pulvinar ipsum eu sodales aliquam. Proin at odio justo. Ut vitae nulla nec diam efficitur gravida eu non orci. GOTHAM, BOOK FONT-SIZE: 14 PTS. TRACKING: -5 PTS. (Optional) Miscellaneous copy such as callouts, or points requiring emphasis. MAVEN PRO, REGULAR FONT-SIZE: 26 PTS. TRACKING: -20 PTS.
8 06 Colours CMYK values for print; RGB for digital / web / video. C100 / M70 / Y4 / K0 R0 / G91 / B164 C100 / M70 / Y0 / K30 R0 / G66 / B130 C0 / M0 / Y0 / K70 R109 / G110 / B113 C10 / M30 / Y100 / K0 R231 / G178 / B32 Note: Please be advised that on certain types of paper such as uncoated paper the CMYK yellow values specified above could possibly yield unintended colour shifts and result in a colour that is visually different from the intended brand colour. It is important to do a preliminary test with your preferred printer, and adjust the colour values accordingly to ensure that printed result is consistent with the brand s yellow colour.
9 07 Imagery: Visual Direction At the heart of it all, Project Advance is about people. It is thus important to show images that promote a positive message and evoke an uplifting and welcoming atmosphere of people, young and old, regardless of ethnic background or creed as a reflection of the Project Advance community. Contextually relevant locales, religious imagery and leitmotifs can also be featured, though not excessively, so as not to oversaturate the visual language of Project Advance with ornamentation and generic Christian religion tropes.
10 08 Print Media, Sample Specimen Here are past examples that illustrate how the visual direction of Project Advance has grown and changed over the years. PROJECT ADVANCE 2014 POSTER PROJECT ADVANCE 2015 POSTER PROJECT ADVANCE 2016 POSTER
11 09 PROJECT ADVANCE 2015 BROCHURE PROJECT ADVANCE 2016 BROCHURE
12 PREPARED BY
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