HEALTHCARE EDUCATION ADVERTISING 2017 ADVERTISING MEDIA KIT

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Julia Taylor
5 years ago
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1 HEALTHCARE EDUCATION ADVERTISING 2017 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE CALL: VISIT:

INTRODUCING ADVANCE FOR NURSING A RESOURCE FOR THE NURSING AND ADVANCE PRACTICE PROVIDER UNIVERSE!

It will also include advanced practice providers, who work in all types of clinical settings (hospitals, operating rooms, surgery centers, private practices, emergency departments, retail clinics,

2 INTRODUCING ADVANCE FOR NURSING A RESOURCE FOR THE NURSING AND ADVANCE PRACTICE PROVIDER UNIVERSE! In January 2017, ADVANCE Healthcare Network will introduce ADVANCE for Nursing, a fresh new approach that will provide targeted, timely clinical and lifestyle content for the full spectrum of nurses and advance practice providers with a monthly print/digital magazine, a new website and an informative weekly e-newsletter reaching a combined print/digital universe of more than 600,000 professionals including: Nurse Decision Makers (DONs, VPs, CNOs) RNs with associate degrees and bachelor s degrees Nurse practitioners (NPs) Clinical nurse specialists (CNSs) Certified nurse midwives (CNMs) Certified registered nurse anesthetists (CRNAs) Physician Assistants (PAs) - website and weekly e-newsletters only WHO RECEIVES THE PRINT/DIGITAL PUBLICATION? Readers will include nurses who work in all practice settings. This encompasses hospitals, ambulatory settings, medical offices, urgent care centers, home health agencies and hospice care. It will also include advanced practice providers, who work in all types of clinical settings (hospitals, operating rooms, surgery centers, private practices, emergency departments, retail clinics, and more). EDITORIAL SCOPE The content for ADVANCE for Nursing will include coverage of innovative nurseled programs in various regions of the country; national coverage of workplace and workforce issues affecting healthcare professionals; continuing education articles eligible for ANCC credit; lifestyle features specific to the industry; advanced practice articles written by APNs; a column focused on DNP issues; and clinical content that educates & informs nursing and advance practice providers on every level. WHY WE STAND APART ADVANCE for Nursing is the only publication to cover the entire nursing spectrum, from RN to DNP. The content addresses topics that meet the needs of all levels of nurses and advance practice providers. WEBSITE In conjunction with the launch of the new magazine, we will unveil a new, more user-friendly website. Our fresh new design will allow site visitors to select articles by category and easily view related topics with a click. The site will feature educational articles, blogs, columns, infographics, videos and more and will be updated daily with fresh new content.

n Mobile friendly n Content and geo-targeting available n CPM pricing available n 300 x 600 px n 200 kb max CONTACT US NOW TO RESERVE THESE HIGH-IMPACT DIGITAL ADS. VISIT: www.advanceweb.

3 High profile digital ad types are impossible to ignore Takeover 640 x 480 Half-page 300 x 600 Pushdown & Super Leaderboard 970 x 90 Pushdown expands down to 970 x 415 Takeover $3,995 Put all of the focus exclusively on your marketing message. This show-stopping interstitial ad is displayed for 15 seconds before visitors can access the page they re trying to reach. n Exclusive for 30 days n Geo-targeting available n 640 x 480 px n 250 kb max Half-page $2,995 Build brand awareness directly alongside our premium content. This dominant ad space runs down the right side of the page and takes up almost an entire scroll. n Mobile friendly n Content and geo-targeting available n CPM pricing available n 300 x 600 px n 200 kb max CONTACT US NOW TO RESERVE THESE HIGH-IMPACT DIGITAL ADS. VISIT: Pushdown $2,995 Engage visitors with a visually captivating interactive experience. This dynamic ad expands when a user clicks on it, pushing everything else down on the page. Plus, it stays expanded for as long as you like. n Content and geo-targeting available n CPM pricing available n 970 x 90 px condensed n 970 x 415 px expanded n 200 kb max Super Leaderboard $1,995 Don t need your pushdown to expand? You can opt for this more economical static ad instead.

4 HEALTHCARE EDUCATION ADVERTISING 2017 ELECTRONIC RATES NATIONAL WEBSITE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,800 $1,710 $1,620 $1,530 $1,440 Half Page Pushdown Super Leaderboard Takeover Ad n Content, geotargeting and CPM pricing available. Call your sales representative for pricing $2,995 for 30 days $2,995 for 30 days $1,995 for 30 days $3,995 for 30 days EDITORIAL CONTENT SPONSORSHIPS 1X 3X 6X 12X 24X Column and Article Sponsorships White Paper/Infographic $1,440 $1,368 $1,296 $1,224 $1,152 Article Sponsorship $612 $581 $551 $520 $489 n Call your sales representative for custom sponsorship opportunities. VIDEO/MULTIMEDIA OPTIONS 1X 3X 6X 12X 24X Pre-Roll Video In-Video Overlay/Video Banner $1,440 $1,368 $1,296 $1,224 $1,152 Client Provided Video Ad $1,800 $1,710 $1,620 $1,530 $1,440 DIGITAL ALERT EMAGAZINE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 E-SLETTER AD RATES 1X 3X 6X 12X 24X 39X 52X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 $924 $862 Text Only $986 $936 $887 $838 $788 $739 $690 ELECTRONIC AD SIZE SPECS AD SIZES Half-page is 300 x 600 pixels, fixed. Size limit is 200KB Pushdown is 970 x 90 pixels with a fully expanded size of 970 x 415 pixels. Ad expands vertically and content is pushed downward to make room for expanded ad. Super Leaderboard 970 x 90 pixels, fixed. Size limit is 200 KB Takeover Ad is 640 x 480 pixels, fixed. Size limit is 250 KB Medium Rectangle is 300 x 250 pixels. Size limit is 65 KB. Column Sponsorship is 300 x 250 pixels. Size limit is 65 KB. White Paper/Infographic PDF must be supplied by client. Includes logo and 100-word description. Video Ad is a 4:3 aspect ratio. Video length can be a maximum of 3 minutes. In-Video Overlay/Video Banner is 480 x 70 pixels. Max length is 10 seconds. Size limit is 100 KB. Text Only limit is 75 words. WEBSITE ADS Posted for 30 days from date published. Include a FREE link to your site or address. E-SLETTER AND DIGITAL ALERT ADS Include a FREE link to your site or address. Ad appears in one mailing. We cannot accept third party ads containing JavaScript. We cannot accept Flash or other rich-media files. Some programs will only display the first frame of an animated ad. So, the first frame must contain stand-alone creative. Digital Alert s contain one Medium Rectangle ad position. Exclusive opportunity available on a first come, first-served basis. Digital Alert s are distributed to commnity subscriber list typically the week after each digital edition is made available online. REQUIRED AD FILES Supply GIFor JPEG files. Our design department can create an ad (using your logo and/ or graphics) in an electronic file format. HTML5 accepted For pushdown, XY coordinates for various buttons in the ad required. We accept.mp4 video ad types. Requirements and restrictions may vary. Contact your rep for details. Other content areas are available for sponsorship. All rates are subject to change.

2017 E-BLAST ADVERTISING BE WHERE YOUR AUDIENCE SPENDS ALL THEIR OFF-TIME Our social media opportunities inject your marketing message into the feeds of healthcare pros who trust our content.

Image + Text Starts at $299 per post Text Only Starts at $99 per post With access to a growing list of more than 2 million healthcare professionals across the country, we can help you reach a highly

E-MAIL CAMPAIGN PRICING: Emails starts at $688 (gross) with a minimum send of 500 emails (this price includes 1 retarget) Pricing is tiered and discounts are available based on email quantities

either from advance.com or from your company WE ALSO OFFER: Geo targeting by state/zip Email design & production services or conversion to.

5 2017 E-BLAST ADVERTISING BE WHERE YOUR AUDIENCE SPENDS ALL THEIR OFF-TIME Our social media opportunities inject your marketing message into the feeds of healthcare pros who trust our content. Do you want to increase engagement & improve ROI? Let us design and send your next targeted e-message. Image + Text Starts at $299 per post Text Only Starts at $99 per post With access to a growing list of more than 2 million healthcare professionals across the country, we can help you reach a highly qualified and diverse audience broken down by job title or geographic region. Call your rep today to customize a package based on your budget, your goal and your audience requirements. CAMPAIGN PRICING: s starts at $688 (gross) with a minimum send of 500 s (this price includes 1 retarget) Pricing is tiered and discounts are available based on quantities INCLUDED WITH EVERY SEND: 1 retarget to reinforce your initial message Test sent to you for approval or changes Internal and external tracking links The ability to send your message either from advance.com or from your company WE ALSO OFFER: Geo targeting by state/zip design & production services or conversion to.html A/B split testing by subject line and design Customized forms & landing pages that live on an Advance website Drip Campaigns Match/omit services All you need to do is provide us with 110 characters and a link to your job opening, product or education program. We ll then post it on our field-specific Facebook, Twitter, LinkedIn and Google+ pages to help you engage the people you need to reach. LONG-TERM ENGAGEMENT Add an image and stay visible in our photo gallery forever EXCLUSIVE IMPRESSIONS We only post one branded feature per day WIDER REACH Your post is delivered across all 4 major social platforms

HEALTHCARE CORPORATIONS ADVERTISING 2017 ADVERTISING MEDIA KIT

HEALTHCARE CORPORATIONS ADVERTISING 2017 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE CALL: 484.804.4888 EMAIL: sales@advanceweb.com VISIT: www.advanceweb.com HIGHLIGHTS KEY PUBLICATION FACTS: