Using Preheaders and Emojis to Make a Memorable First Impression
|
|
|
- Myrtle Haynes
- 5 years ago
- Views:
Transcription
1 Using Preheaders and Emojis to Make a Memorable First Impression 1
2
3 WELL HELLO THERE EMILYANN KEY Digital Marketing ERIN ALEMDAR Digital Marketing 3
4 ABOUT US PRIVATELY HELD DIGITAL AGENCY 17 YEARS OF EXPERIENCE RESPONSIVE CAMPAIGNS PERSONALIZED WEBSITES SEO & PPC CLOUD-BASED SOLUTIONS AND MOBILE APPS DATA INTEGRATION 4
5 FACEBOOK ADVERTISING 101 INBOX (R)EVOLUTION
6
7 WE VE COME A LONG WAY 7
8 FROM NAME From Name From Address 8
9 PREVIEW TEXT Hidden Preheader Text Hidden PreheaderText Visible Preheader Text 9
10 WE VE COME A LONG WAY 10
11 EMOJIS Emoji in Subject Line 11
12 FACEBOOK ADVERTISING 101 UNSUNG HEROES OF THE INBOX
13 43% of recipients click the Spam button based on the from name or address. Convince and Convert Blog
14 24% of respondents look at the preview text first when deciding to open an . Litmus and Fluent
15 56% of brands using subject line emojis had a higher unique open rate. Experian
16 (NOT) ACTUAL FOOTAGE OF MY LITMUS PROPOSAL VIDEO 16
17 17
18 GET THAT CONVERSION! 18
19 FACEBOOK ADVERTISING 101 CONSIDER THIS
20 NO SOLICITING Recognizable, trustworthy, relevant Context appropriate considerations: Purpose Transactional vs. promotional vs. awareness vs. exclusive Relationship Relevance Use company name as from name v. CEO s name v. Friends from company name 20
21 21
22 WASTED PREVIEW REAL ESTATE DO write purposeful preview text to inform and guide action DON T skip preview text or risk messy text in the preview bar Alt text and housekeeping text visible in inbox 22
23 SERIOUSLY? 23
24 SUPPORT FOR PREVIEW TEXT ACROSS PLATFORMS 24
25 SUBJECT LINE EMOJI CONSIDERATIONS Is it right for your brand or audience? Does your audience open in clients supporting emojis? Does the subject line make sense with and without the emoji? 25
26 SUBJECT LINE EMOJI IS IT RIGHT FOR YOU? Is it right for your brand/ industry? Don t try to force a fit. Reference: 26
27 SUBJECT LINE EMOJI IS IT RIGHT FOR YOU? 27
28 SUBJECT LINE EMOJI IS IT RIGHT FOR YOU? Is it right for your audience? Perception can vary. 28
29 SUBJECT LINE EMOJI IS IT RIGHT FOR YOU? Same emoji rendering across devices and platforms: Image: Gizmodo 29
30 EMOJI RENDERING Emojis render differently across platforms 30
31 31
32 FACEBOOK ADVERTISING 101 GETTING IT RIGHT
33 HOW TO CODE EM - FROM NAME Character Limits Authentication: Signing signature Deliverability: From domain not name 33
34 HOW TO CODE EM - VISIBLE PREHEADER V. NO PREHEADER Visible Preheader No Preheader 34
35 HOW TO CODE EM - VISIBLE PREHEADER V. NO PREVIEW TEXT Visible Preheader No Preview Text 35
36 HOW TO CODE EM - HIDDEN PREHEADER TEXT 36
37 HOW TO CODE EM - HIDDEN PREHEADER TEXT Hidden preheader snippet White space hack 37
38 NO URLS ALLOWED! Prevent URL in the preview bar when using linked preheader text as preview text 38
39 39
40 HOW TO CODE EM Use hidden preview text and white space hack and visible, linked preheader text 40
41 HOW TO CODE EM (OJIS) No additional code requirements for most ESPs Copy & paste from a reliable emoji library 41
42 REPUTABLE EMOJI LIBRARIES
43 UNICODE.ORG 43
44 GRAPHEMICA.COM 44
45 EMOJIPEDIA.ORG 45
46 FACEBOOK ADVERTISING 101 TESTING
47 LITMUS SUBJECT LINE CHECKER Outlook 2003 Win Apple Mail 8 OSX Office 365 Webmail Gmail Webmail AOL Mail Webmail iphone 6 Plus ios 8 iphone 6 ios 8 iphone 5s ios 8 ipad Mini ios 8 1 issue Outlook.com Webmail Gmail App ios 1 issue Gmail App Android. 1 issue Thunderbird Win. Outlook 2016 OSX Outlook 2013 Win 1 issue Outlook 2010 Win Outlook 2007 Win Yahoo! Mail Webmail ipad Retina ios 8 47
48 LITMUS SUBJECT LINE CHECKER - TEST PREVIEW TEXT Test hidden and visible preheader text Hardcoded hidden preview text 48
49 LITMUS SUBJECT LINE CHECKER Litmus Subject Line Checker: preview text Hardcoded: preview text 49
50 LITMUS SUBJECT LINE CHECKER - EMOJIS 50
51 LITMUS CHECKLIST- EMOJI Windows 10 Mail Gmail Explorer Change of Plans 51
52 TEST WITH REAL PEOPLE -EMOJI 52
53 FACEBOOK ADVERTISING 101 TAKEAWAYS
54 TAKEAWAYS From name, preview & emoji effectiveness varies based on: Environment (mobile vs. desktop) Inbox provider Length & type of customer-company relationship campaign Customer culture & location TEST, TEST, TEST 54
55 THANKS FOR COMING! Contact us: Penrose Pl #450, Chantilly, VA (877) Follow us on:
Whitepaper. Statistics
Whitepaper Statistics Statistics Email marketing is still one of the most effective marketing tools digital marketers have at their disposal. On average a person has 1.9 email accounts, which are more
design and creative
VUTURE GUIDE Email design and creative www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of contents DESIGNING FOR EMAIL 3 STRATEGY 4
The Latest & Greatest in Benchmarks KINSLEY GILES, DATA ANALYST, QUESTLINE LINDSEY SHERIDAN, MARKETING SPECIALIST, QUESTLINE
The Latest & Greatest in Benchmarks KINSLEY GILES, DATA ANALYST, QUESTLINE LINDSEY SHERIDAN, MARKETING SPECIALIST, QUESTLINE 2015 Energy Utility Email Benchmarks Report Energy Utility Email Benchmarks
& Newsletter. Template Design. Best practices design advice from Vuture. New York London
Email & Newsletter Template Design Best practices design advice from Vuture. www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of Contents
Advanced Marketing Certification Training
Advanced Email Marketing Certification Training Duration: 25+ hours; e-learning content PREREQUISITES Although not required, ideally, participants will first complete our Email Marketing Foundations course.
on Acid Inbox Preview and Spam Analysis QuickStart Guide
Email on Acid Inbox Preview and Spam Analysis QuickStart Guide Net Atlantic has partnered with Email on Acid, the market leader in email testing, to help ensure your messages are perfect before you hit
Marketing 101. Mellissa Lee
Email Marketing 101 Mellissa Lee Introduction to GetResponse video Building a List An average email list degrades about 23% every year. Tip #1 Search Engine Optimization (SEO) One of the most effective
Why Your Sucks. And How To Fix it. Thank you for attending! We ll start at 1pm Eastern / 10am Pacific.
Why Your Email Sucks And How To Fix it Thank you for attending! We ll start at 1pm Eastern / 10am Pacific. Important Note My email sucks, too We can all do better! 1. Why EMAIL AGENDA 2. Six Reasons &
Why is display an issue in marketing?
Table of Contents Why is email display an issue in email marketing?... 2 Expert Email Design... 3 Unwanted content formatting... 4 Animated GIFs not working correctly... 5 Strange lines appearing in my
ESSENTIALS. Cliff Seltzer. Deliver s That Get Results. Presented by:
EM@IL ESSENTIALS Deliver Emails That Get Results Presented by: Cliff Seltzer February 24, 2010 In the time it takes you to read this sentence, some 20 million emails entered cyberspace. For Audio, call:
Should you use Emojis in Subject Lines?
Should you use Emojis in Email Subject Lines? There is a new craze in Email Marketing: using of Emojis in Email Subject Lines. Kenscio brings to you a WHITE PAPER elaborating this trend and the best practices
CONTENT MANAGEMENT SYSTEM. CS 410 Orange Team.
EMVI EMAIL CONTENT MANAGEMENT SYSTEM CS 410 Orange Team www.cs.odu.edu/~410yello/ 1 OUTLINE 3-4 5-11 12 13 14-18 19-20 21-22 23 24-27 28-30 31-32 33-34 35 36 Team Introduction Case Study Problem Statement
Account Set Up Guide
Email Account Set Up Guide January 08. Webmail. Desktop Clients. Mobile Setup Account Set Up Details The following details are needed to set up your email account in desktop clients or mobile devices.
A best practice guide to EFFECTIVE marketing STRAIGHTFORWARD WHITE PAPER
A best practice guide to EFFECTIVE email marketing WHITE PAPER WHY USE EMAIL? EMAIL MARKETING IS THE FASTEST GROWING COMMUNICATION CHANNEL. [1] With the right strategy and guidance, HTML Emailers can be
ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO MARKETING CONTENT AND SALES INTELLIGENCE IN ANY WEB APP SAVE CLICKS, SAVE TIME
ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO With Act-On Anywhere, you get the ability to use Act-On s engagement data, assets, and functionality right from within any app you
Digital Marketing Glossary of Basic Terms & Concepts
Digital Marketing Glossary of Basic Terms & Concepts A/B Testing Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as
MARKETING and MARKETING AUTOMATION for. Microsoft Dynamics CRM
EMAIL MARKETING and MARKETING AUTOMATION for Microsoft Dynamics CRM Marketing Automation Email Marketing Web Intelligence Lead Scoring Campaign Automation SMS Messaging Reporting Form Capture Surveys Landing
Two Factor Authentication
Two-Factor Authentication is a way to provide an extra layer of security when it comes to accessing accounts. It not only requires the logon password, but also a code that ONLY the authorized user has
Spice UK. Susan Hallam. Susan Hallam Page 1. Spice UK. Agenda for Today
UK UK www.shcl.co.uk susan@shcl.co.uk Agenda for Today Getting Found in Google Social Media Marketing Adwords Pay Per Click Advertising Promotion Techniques Google Analytics susan@shcl.co.uk Page 1 UK
SME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories
SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience
Introduction to
Introduction to Email gcflearnfree.org/print/email101/introduction-to-email Introduction Do you ever feel like the only person who doesn't use email? You don't have to feel left out. If you're just getting
Imap Smtp And Pop3 Setup Protonmail Support
Imap Smtp And Pop3 Setup Protonmail Support 1 / 6 2 / 6 3 / 6 Imap Smtp And Pop3 Setup If you're trying to add your Outlook.com account to another mail app, you might need the POP, IMAP, or SMTP settings
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
How to Whitelist or Add Addresses to Your Safe Sender List Source: ConstantContact
How to Whitelist or Add Email Addresses to Your Safe Sender List Source: ConstantContact You can allow mail from specific email addresses to safely come into your inbox without it being placed in your
Lisa Patrick. ROI of Marketing Automation
Lisa Patrick ROI of Marketing Automation About ClickDimensions Awards & Certifications Ranked #227 in 2015 and #752 in 2016 on the Inc. 5000 list of the fastest growing private companies Highest-ranked
Digital Messaging Center Feature List
Digital Messaging Center Feature List Connecting Brands to Consumers Teradata Overview INTEGRATED DIGITAL MESSAGING Deliver Digital Messages with Personalized Precision Teradata s Digital Messaging Center
Essentials Driving event revenue through marketing
Event Director s Best Practices Webinar Series In collaboration with Puresend, presents EM@IL Essentials Driving event revenue through email marketing By Cliff Seltzer, General Manager September 22 nd
Migrating. and Contacts. from TCT Mail to Gmail. Sponsored by. Presented by. Kristi Robison
Migrating from TCT Mail to Gmail Email and Contacts Presented by Sponsored by Kristi Robison 307.431.8690 Desktop or Laptop: Go to your Gmail page This is what your page may look like if you have a newly
FAQ 106 How do I access and set up client applications? There are two ways to access a mailbox for sending and receiving messages:
FAQ 106 How do I access email and set up email client applications? Page 1 Access your webmail Outlook 2016 Setup Access from Mozilla Thunderbird Access from Apple Mail Access from iphone Access from Android
Find out how to print from: computers on campus, your own laptop, mobile device, or home computer. your laptop/ desktop computer
Printing your work Find out how to print from: computers on campus, your own laptop, mobile device, or home computer. 1 See essential information about the university s networked printers. 2 Follow the
SEO Manager. Highlighted Features. Module Configuration
SEO Manager webkul.com/blog/magento2-seo-extension/ September 7, 2017 SEO Manager extension provides various tools and options for improving the SEO of your online store. Using this extension, you can
S2S Marketing. Advertising Kit. S2S Marketing. Advertising to Scientists on Bitesize Bio. Scientist to Scientist Marketing with Bitesize Bio
S2S Marketing Advertising Kit Advertising to Scientists on Bitesize Bio S2S Marketing Scientist to Scientist Marketing with Bitesize Bio www.bitesizebio.com info@bitesizebio.com Table of Contents 1 - Newsletter
DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS
DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS 6 και 7 Ιουνίου, 8:00 π.μ.-15:00 μ.μ. Παιδαγωγικό Ινστιτούτο Κύπρου, Αίθουσα Π206 THE SEMINAR WAS HELD DURING
Marketing. The Unsung Hero In Your Tool Box. Liz Boardman
Email Marketing The Unsung Hero In Your Tool Box Liz Boardman The Power of Email Email conversion rates are 40x that of Facebook and Twitter It is the trigger to starting a customer journey or furthering
Google Apps Iphone Exchange Cannot Get Mail >>>CLICK HERE<<<
Google Apps Iphone Exchange Cannot Get Mail Doing gmail push using the Exchange and it wont populate my Mail at all. jediuia It is driving me nuts I can't get my work email account on my shiny new iphone
Broadcast Community. September 23, 2016
Broadcast Email Community September 23, 2016 Why move away from Broadcast? Broadcast implies: the same email to everyone, regardless of interest Our goal is to: be strategic in our email planning segment
MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365
MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 ClickDimensions is a powerful marketing automation solution natively built inside Microsoft Dynamics 365. That means there are no integration
Introduction Secure Message Center (Webmail, Mobile & Visually Impaired) Webmail... 2 Mobile & Tablet... 4 Visually Impaired...
WEB MESSAGE CENTER END USER GUIDE The Secure Web Message Center allows users to access and send and receive secure messages via any browser on a computer, tablet or other mobile devices. Introduction...
GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY
1 GOOGLE RELEASES FRED ALGORITHM UPDATE. WHAT YOU NEED TO KNOW 2 GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY 3 IMPORTANT TAKEAWAYS FROM THE ASK ME ANYTHING
Marketing Best Practices
Email Marketing Best Practices Email Best Practices Email Marketing Metrics Churn Metrics - How to reduce unsubscribes? Why segmentation matters? Increase Open Rates & Click-through Rates Beware of SPAM
MANAGEMENT HOW TO QUARANTINE, JUNK & MANAGE SAFE AND BLOCKED SENDERS
EMAIL MANAGEMENT HOW TO QUARANTINE, JUNK & MANAGE SAFE AND BLOCKED SENDERS Lorain County Community College Created by Josh Buchanan Document Version 7 Modified September 6, 2017 Table of Contents Section
GOOGLE ANALYTICS SETUP 101
GOOGLE ANALYTICS SETUP 101 HIERARCHY BREAKDOWN 1. Account: top-most level 2. Property: website, mobile application, or device. When you add a property analytics generates a unique tracking code for you.
Technology Tools Available for Keeping Members Connected (Facebook and Twitter)
Technology Tools Available for Keeping Members Connected (Facebook and Twitter) Please make sure your Council has a presence on the major Social Media sites like Facebook and Twitter as well as having
WHITEPAPER. Dispensable, unimportant, unloved.
Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that your address has been added to the
2011 Challenge Walk MS Online Fundraising Guide
2011 Challenge Walk MS Online Fundraising Guide Challenge Walk MS: Step by Step Guide How To: Access your Participant Center Fundraise with Facebook Personalize your Personal Page Create an Address Book
THE PARTICIPANT CENTER MAKES FUNDRAISING A BREEZE. UTILIZE THIS GUIDE TO MAXIMIZE THE TOOLS AVAILABLE.
CONTENTS THE PARTICIPANT CENTER MAKES FUNDRAISING A BREEZE. UTILIZE THIS GUIDE TO MAXIMIZE THE TOOLS AVAILABLE. TABLE OF CONTENTS: HOW TO LOG IN... 3 PARTICIPANT CENTER RESOURCES... 3 UPDATE PERSONAL GOAL...
How to Select the Right Marketing Cloud Edition
How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire
The Power Of An Integrated Search Strategy
The Power Of An Integrated Search Strategy Chad Hallert Director of Digital Strategy Noble Studios A Quick Introduction About Me About Noble Studios 15 Years in Digital Marketing 2015 Direct Marketing
A Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
How to Ensure You Can Access National CASA Member News
OUR REGULAR NETWORK NEWS PRODUCTS National CASA sends its member programs regular communications in the form of newsletters, special announcements and legislative action alerts. An important note: National
HOW-TO GUIDE. How to Optimize Your s for Deliverability
HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs
EXCLAIMER CLOUD SIGNATURES FOR OFFICE 365. Deliver the most professional, intuitive and simple signature software designed for Office 365
EXCLAIMER CLOUD SIGNATURES FOR OFFICE 365 Deliver the most professional, intuitive and simple email signature software designed for Office 365 Exclaimer s multi award-winning Email Signatures for Office
Features in Office 365 That You Probably Don't Know About
Features in Office 365 That You Probably Don't Know About Multiple people can edit the same document at once Everyone can edit a document at the same time in Word, Excel or PowerPoint. You can see the
Manually Transfer Address Book Mac To Outlook Contacts Into Excel
Manually Transfer Address Book Mac To Outlook Contacts Into Excel You can move email addresses and contact details out of Outlook into below to export your contact information into a file, such as an Excel
Web location for this presentation: Click on Meeting Notes
EMAIL BASICS 1 Web location for this presentation: http://aztcs.org Click on Meeting Notes 2 SUMMARY There are two ways to access your email: "Webmail" by means of an Internet-connected Web browser and
Marketing Cloud Mobile App
Salesforce, Winter 19 @salesforcedocs Last updated: January 9, 2019 Copyright 2000 2018 salesforce.com, inc. All rights reserved. Salesforce is a registered trademark of salesforce.com, inc., as are other
Leveraging Social Media. Copyright 2011 Constant Contact, Inc.
Leveraging Social Media Introduction This presentation has three parts 1 2 3 Connecting to build customer relationships Informing people who will buy in to your message and share it with others Growing
DIGITAL MARKETING For your Company
DIGITAL MARKETING For your Company www.almada.co 1 About Us Established in 1998 with 8 developer team and 42 offshore team, a PCI DSS, ISO 27001, 9001 certified Data Center & service provider, a world-leading
25 Essentials for Exceptional Campaigns
Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today s email marketers must navigate their way through a complicated landscape of shifting
Step 2: If you do not have an account, you will need to create one. Find the red Create an account box at the upper right or middle left of the page.
Objectives: Learn how to create a free Gmail account Learn basic email functions Understand Gmail terminology Discuss how to read, create, send, and delete emails Learn how to attach pictures and other
Integrated Internet Marketing Solutions
Integrated Internet Marketing Solutions We not only build Effective Internet Marketing Strategies for Organizations but we also make sure; that Implementation actually happens so that you can have more
Maximizing the Business Value of Social Sites
Maximizing the Business Value of Social Sites How to Work with Twitter (nuances & timeframe): Twitter is known as a 'real time social networking' site, a place for sharing information as it happens, and
7/17/ Learning Objectives and Overview. + Economic Impact. Digital Marketing Mix
+ Digital Marketing Mix + Learning Objectives and Overview Learning Objectives 1. How does Google look at websites and rank websites accordingly? 2. What can I do get better rankings? 3. How can I use
HOLIDAY DELIVERABILITY STAY OFF THE NAUGHTY LIST & GET TO THE INBOX HOLIDAY DELIVERABILITY WEBINAR
HOLIDAY DELIVERABILITY STAY OFF THE NAUGHTY LIST & GET TO THE INBOX 1 MEET YOUR SPEAKERS Karen Balle Director of Deliverability, BlueHornet Tom Sather Sr. Director, Research, Return Path TODAY S AGENDA
A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com.
A User Guide Welcome to Zoho Campaigns! This guide will help you create and send your first email campaign. In addition to sending an email campaign, you ll learn how to create your first mailing list,
INTERNET MARKETING NAVEEN ANILKUMAR RELAN. Chembur Mumbai, India
INTERNET MARKETING NAVEEN ANILKUMAR RELAN Chembur Mumbai, India Abstract: Why Internet Marketing? What to know what is the use of internet marketing in 21 st Century? Searching for great internet marketing
Password & Tutorials Packet
& Tutorials Packet Print, staple, and use this & Tutorials Packet Sign up for Secure Backup Service: visit rowleyservices.com for a free trial & setup info Follow attached: Check iphone Camera Settings
Beginner s Guide To Direct Messages On Twitter
Beginner s Guide To Direct Messages On Twitter By Rachel May Quin August 28, 2014 0 Comments 0 0 0 SEARCH Search... Search Subscribe to our newsletter: Email * Direct messages are a private message sent
FACEBOOK SAFETY FOR JOURNALISTS. Thanks to these partners for reviewing these safety guidelines:
FACEBOOK SAFETY FOR JOURNALISTS Thanks to these partners for reviewing these safety guidelines: 10 STEPS TO KEEP YOURSELF SAFE Journalists are using Facebook in innovative ways to do their jobs, tell stories,
SECRETS OF A GREAT WEBSITE DESIGN
SECRETS OF A GREAT WEBSITE DESIGN By VIKTOR KIS ACCOUNT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. About Spark The 7 phases of web design Strategize: Benchmark, Define, Set goals Plan:
MSI Sakib - Blogger, SEO Researcher and Internet Marketer
About Author: MSI Sakib - Blogger, SEO Researcher and Internet Marketer Hi there, I am the Founder of Techmasi.com blog and CEO of Droid Digger (droiddigger.com) android app development team. I love to
INTRODUCTION TO
INTRODUCTION TO EMAIL Email is one of the fundamental internet technologies, a tool used by nearly every person with an internet connection. It allows you to, at no cost, send a letter of unlimited length
TUTORIAL: Creating html s
TUTORIAL: Creating html Emails Updated October 2017 60-day free trial. Send email up to 100 contacts. Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University STEP 1 / Sign Up 1.
FOREWORD: MIKE VOLPE
SCIENCE EMAIL 2014 FOREWORD: MIKE VOLPE This is not an industry benchmark report. If you are looking for a magical number to compare your own email marketing with, you re out of luck. Numbers are a vital
My Marketing Team is an exclusive benefit for VSP Global Premier Program practices and provides you a dedicated team of marketing professionals.
My Marketing Team is an exclusive benefit for VSP Global Premier Program practices and provides you a dedicated team of marketing professionals. With My Marketing Team, you can reach, connect, and engage
Factors influencing the CTR and how you can improve them. Your CTR is the key to evaluate the effectiveness of Campaign
Table of Content Introduction 02 Factors influencing the CTR and how you can improve them 03 What Is an Email Click-Through Rate? 03 Your CTR is the key to evaluate the effectiveness of Campaign 03 What
Best Practice In Lead Generation
In Lead Generation How following best practice lead generation guidelines will result in improved ROI, increased revenues and satisfied consumers Julian Barkes, Head of Marketing & Partnerships Thursday,
Automation Best Practices
Core Concepts 1 Need to Know Terms: Open Rate: The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Click Thru Rate (CTR): The percentage
Mail Tour : AOL Mail redesign
Mail Tour : AOL Mail redesign Table of Contents 1 2 3 4 5 6 7 8 9 Table of Contents Sitemap User Flow Wireframe : marketing message - email for originals Wireframe : Stay Mobile Wireframe : Bring your
BABSON BRAND GUIDELINES » JUNE 2017
BABSON BRAND GUIDELINES EMAIL» JUNE 2017 BABSON BRAND GUIDELINES EMAIL» 2017 TABLE OF CONTENTS 4 INTRODUCTION / BABSON EMAIL 5 TYPES OF BABSON EMAILS 5 Single-Send Announcements to Group or List 6 enewsletters
How to Enable Images to display in various client programs
How to Enable Images to display in various email client programs Images typically don't display in your email program unless you allow them to. To change your email program to accept images from your chapter,
help.gorgias.io Documentation
help.gorgias.io Documentation Release 1.0.0 Alexandru Plugaru Nov 17, 2016 Helpdesk 1 Questions? 3 2 Overview 5 2.1 What is Gorgias Helpdesk?....................................... 5 2.2 Getting started..............................................
A quick guide to. Getting Started
A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of
2017 ASSOCIATION MARKETING BENCHMARK REPORT
217 ASSOCIATION EMAIL MARKETING BENCHMARK REPORT Table of Contents 2 Introduction 13 Results by Email Client Type 3 Email Marketing Metrics, Defined 14 Results by Number of Links 4 Executive Summary 15
Deliverability Blasting... 2 White Listing... 2 How To Avoid Junk Mail Filters... 3 What Words To Avoid Frequency...
Email Deliverability... 2 Email Blasting... 2 White Listing... 2 How To Avoid Junk Mail Filters... 3 What Words To Avoid... 3 Email Frequency... 3 Open Every Email... 3 Email Should Be Helpful... 3 Your
Web Marketing 101 Your Domain Name Your Website
Web Marketing 101 Your Domain Name Your Website Content Responsive Design Stock Images Generating Traffic Google Tools Paid Search Organic Search Social Media What is in a Name? Your BRAND Where to Buy?
What Are the 7 Most- Often-Missed Items During a Website Launch?
EBOOK #AskAvanti What Are the 7 Most- Often-Missed Items During a Website Launch? From tagging to tracking, we ve got you covered Is it time to update your website? Are you adding more services to your
MARKETING BEST PRACTICES GUIDE
EMAIL MARKETING BEST PRACTICES GUIDE www.v12data.com EMAIL MARKETING BEST PRACTICES GUIDE V12 Data s Best Practices Guidelines and recommendations were implemented to help clients create clean looking
PrinceMorrison, LLP PREPARED FOR: REGINA PRINCE OF PRINCEMORRISON, LLP PREPARED BY : SAVY AGENCY SAVY PROPOSAL: NO
PrinceMorrison, LLP PREPARED FOR: REGINA PRINCE OF PRINCEMORRISON, LLP PREPARED BY : SAVY AGENCY SAVY PROPOSAL: NO. 97571 DATE: MAY 4TH, 2016 016 RE: Request for Proposal: Regina: We appreciate your interest
Getting into Gmail and other inboxes: A marketer's guide to the toughest spam filters
FulcrumTech Email Marketing Results You Can Measure Getting into Gmail and other email inboxes: A marketer's guide to the toughest spam filters What Really Determines Inbox Engagement? Do Internet service
Guide to Marketing
Guide to Email Marketing Why Email Marketing? Isn t Email Dead? Email is not dead. In fact, it s very much alive. More and more businesses are using email as an effective form of communication, and more
PERSONALIZED COMMUNICATION
EMAIL MARKETING By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Email marketing is the targeting of consumers through electronic mail (email). Often associated with data
The complete guide to B2B marketing
The complete guide to B2B email marketing Introduction It s no secret that email, done well, is an unbeatable online marketing tool. With a Return On Investment (ROI) of $44 for every $1 spent 1, it gives
Powered by. start guide. Discover what you can achieve with Easy Website In A Box
Powered by start guide Discover what you can achieve with Easy Website In A Box Easỵ - Ok, I bought Easy Website In A Box. What do I do now? To get your own website up and running, all you need to do is
How mobile is changing and what publishers need to do about it
How mobile is changing email and what publishers need to do about it BY ADESTRA The mobile channel has produced a culture of information on-demand. We can now view our emails as and when they come through
Cloud Computing, Communications and Collaboration
Cloud Computing, Communications and Collaboration LearnIT @ Lunch January 2012 Agenda Objective: Share Feedback from Faculty and Staff, and Understand How Communications and Collaboration Impact the Fordham
HOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns
HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you
We ve created this handy checklist to help you choose the real estate CRM and marketing system that checks off all the right boxes.
Choosing the right real estate CRM for your business can be a challenge. There are many options available, and each one offers a different set of features. How do you identify which product will be the
Microsoft Yammer Users Guide
2017 Microsoft Yammer Users Guide This guide will assist you with using Microsoft Yammer. INFORMATION TECHNOLOGY SERVICES ITS TRAINING Table of Contents What is Yammer?... 2 Access... 2 Navigating Yammer...
Automatic Delivery Setup Guide
for GuideSpark Communicate Cloud Table of Contents Summary: Working with Automatic Email Delivery... 1 What your IT department needs to know... 2 Prerequisite: Select a Targeted Audience... 3 Enable Automatic