It Pays to Advertise. By Jennifer Hollis and Brent Smith
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1 It Pays to Advertise By Jennifer Hollis and Brent Smith
2 Campus Information Services RU-info RU-info Call Center Ask Colonel Henry RU-info Website Campus Maps Visitor Services New Brunswick Official Student Listserv Historical Tours Campus Status Operating Page Off-Campus Housing Service Route 18 Construction Communications Rutgers Events Calendar
3 Campus Information Services RU-tv 68 basic cable channels Programming made by and for Rutgers students RU at the Movies Route 18 Traffic Cams The Rutgers Channel Rutgers Preview Guide The RU-info Channel Public Service Announcements Special Interest Housing at Winkler Hall
4 On-Campus Promotional Resources Website This guide is intended to help the Rutgers community publicize events that they are sponsoring to audiences within the university. Includes information on Mailing Posting Public Forums Publications Radio Tables Television Web
5 Rutgers Events Calendar Centralized location for information about events of interest to the community Community members can enter and maintain their own events Timely, easy to use and available online Information submitted is automatically considered for posting on the RU-info Channel
6 RU-info Channel RU-tv Channel 3 24-hour text-based forum Displays information about activities, events, services and programs Used during emergencies Community members can request information be displayed FREE!!! Voiceover accompanies visual material
7 RU-tv PSAs (Public Service Announcements) 30- or 60-second commercial-style messages In rotation on Rutgers Preview Channel (Ch. 6) Between programs on the Rutgers Channel (Ch. 8 & 60) Included on RU-info Channel (Ch. 3) No charge Current examples are available online at
8 RU-tv PSAs (Public Service Announcements) Pre-produced from a national or regional source On-camera spokesperson recorded in the field or the RU- tv Studio Generally used to promote organizations Sometimes used to promote events
9 RU-tv Programmatic Support Student-produced programs Advance promotion Interviews with organization representatives Announcements by program hosts Event coverage Exposure Future events
10 Planning Your Event When planning your event think about the most appropriate time of year for your event Use the Rutgers Events Calendar ( to search for events that may already be scheduled for a proposed date
11 Developing Your Message Identify your audiences Develop concise messages Include a call to action Simplicity takes top priority Be brief
12 Around Campus Flyers or posters Table Tents Mailbox Stuffers Invitations Banners Information Table Display Case Activities Fairs Information Sessions
13 Facebook Flyers Any student can sign up for a Facebook account Flyers are displayed 10,000 times for only a small amount of money You can post flyers with photos
14 Other Publicity Ideas & Tips Assign responsibility Have a plan and a timeline Pay attention to submission deadlines Target your intended audience Use word-of mouth Other ideas Use technology
15 Your Organization s s Address Publicize it Make sure someone is responsible for checking it back in a timely fashion Make sure all of their questions are answered
16 Your Organization s s Website Use it as a source of information about your organization and its events Keep it up-to-date Make the information about your event easy to find
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