WORKING WITH 2018 MEDIA AND CONTENT SUBMISSION GUIDELINES

Transcription

1 WORKING WITH 2018 MEDIA AND CONTENT SUBMISSION GUIDELINES

2 SOCIAL MEDIA We love to be social but to best position your brand, please use the following specifications for artwork to be submitted to Pink Petro for social campaign distribution: Channel Post Type Size/Dimensions Twitter Instream Photo 1024 X 512 Twitter Header Image 1500 X 500 Twitter Profile Image 400 X 400 Twitter Timeline Image 506 X 253 Instagram Profile Image 110 X 110 Instagram Image Thumbnail 161 X 161 Instagram Shared Images 1080 X 1080 Instagram Shared Video 1080 wide LinkedIn Cover Image 1536 X 768 LinkedIn Shared Image 646 X 220 LinkedIn Shared link preview 180 X 110 LinkedIn Logo image 400 X 400 Facebook Cover Image 828 X 315 Facebook Profile Image 180 X 180 Facebook Shared Image 1200 X 630 Facebook Shared Link Preview Image 1200 X 627 Facebook Event Cover Image 1920 x1080 Social post dimensions will need to saved as RGB color mode and submitted as PNG file type. If including logo(s), please do not obscure with other artwork/typography (e.g. place other artwork/typography on top of, or touching logo artwork). Pink Petro takes pride in providing our community with insightful and reputable content. Please be advised that all artwork submitted is subject to be reviewed and approved; Pink Petro reserves the right to request revised artwork submission should the provided artwork not meet our community standards.

3 PINK PETRO MEDIA PROPERTIES Please use the following specifications for artwork to be submitted to Pink Petro for use on our external websites Channel Post Type Size/Dimensions Pinkpetro.com Event Logo Event Banner 400 x x 510 Pinkpetro.com Slider Main Navigation 1600 X 600 PinkPetro.com Company/Partner Logo Profile Banner 400X X 600 Community.pinkpetro.com Main banner 1200 X 675 Community.pinkpetro.com Profile Image In article image 1200 X X 600 Community.pinkpetro.com Front page ad 800 X 600 Newsletter Experience Energy Main article Thumbnail Very Top Banner Next Banner (below top) Below Banner Three Boxes Below Banner 600 X X X X X X 300 All artwork will need to saved as RGB color mode and submitted as PNG file type. If including logo(s), please do not obscure with other artwork/typography (e.g. place other artwork/typography on top of, or touching logo artwork). Pink Petro takes pride in providing our community with insightful and reputable content. Please be advised that all artwork submitted is subject to be reviewed and approved; Pink Petro reserves the right to request revised artwork submission should the provided artwork not meet our community standards.

4 OUR BRANDS & HOW WE SEE OURSELVES We all want to tell a compelling, forward-thinking story about the Pink Petro experience. While there are many different internal and external audiences, the tools presented here should inspire each of us to take part in the Pink Petro story. Pink Petro has several brands including Pink Petro TV PetroPrenuers, HERWorld Energy Forum, HERWorld Connect and Experience Energy(SM). These brands are trademarked entity by the United States Trademark and Patent Office. The TM and SM marks must be used in FIRST mention either in communication text and/or graphics. BRAND FONT The brand font uses Open Sans. This font is available for install, Please contact us if you need it. Base Weight: 400 Size: 14px Color: # Blockquote Strong Tags Body Links Style: Italic Size: 16px Border-left: #E70095 solid 5px Padding-left: 30px Weight: 700 Size: Inherit Weight: inherit Style: inherit Size: inherit Color: #E70095 Em Tags Style: Italic Size: Inherit Body Links Hover H Tags Weight: inherit Style: inherit Size: inherit Color: #5E3327 H1: 50 px H2: 32 px H3: 25 px H4: 20 px H5: 16 px H6: 14 px Color: #323831

5 CONTENT SUBMISSIONS Thank you for your interest in providing an article, video or webinar. Please use the following as a basic guideline for all content submissions. Headline Keep your headline fairly short. Make sure the headline is appealing and representative of the article/video Be aware that headlines and subheadlines are subject to change Article or Video Article should be between 700 words or less and videos should be 4 minutes or less Exceptions will be made based on subject matter Composition should be clean and concise Present your thoughts in a clear manner Use active verbs whenever possible Practice proper grammar and punctuation Editing All articles are subject to editing at the discretion of Pink Petro s editorial staff. Content may be edited for style, substance or length Links/art may be added for context. Paragraphs may be shortened for clarity or brevity Bio You will need to send us a brief bio and photo. Bios should be: Written in third person; No longer than 50 words in length Include title and company name High resolution photo should be: A tiff or jpg At least 3 inches wide and 300 DPI Article Submission We exclusively choose articles that have not already run on another site and will only publish original content. Pink Petro requires that contributed work remain exclusive to our sites for 24 hours. After this time period, it may be republished in part or full on other sites with permission from Pink Petro. Circulation We may promote articles outside of our homepage Via our social media feeds In our newsletters With our partner sites *Please direct any questions to our Director of Content, Mary Johnson at Mary@pinkpetro.com