7 Money-Making Marketing Templates

Transcription

1 7 Money-Making Marketing Templates By Glenn Fallavollita - President, SellMorePayroll.com Drip Marketing, Inc. Page 1 of 12

2 Table Of Contents: Learn From Our Experience... 3 #1 Initial Introduction To A Prospect... 5 #2 LinkedIn Introduction... 6 #3 Quick Follow-Up From Network Event... 7 #4 Voic Follow-up #5 Mass Campaign To Your Database Of Prospects... 9 #6 Disappearing Prospect...10 #7 Asking For A Referral (Accountant)...11 Client Testimonials Minute Demonstration...12 Page 2 of 12

3 Learn From Our Experience. To help you avoid any issues on your next round of e mail marketing campaigns, we have put together some of our best e mail templates. We ve Sent 60 Million+ e Mail Marketing Campaigns. That s right, we have sent more than 60 million e mail campaigns on behalf of clients. Not only have we learned what to do, more importantly, what NOT to do. To help you and your sales team jump start your e mail marketing success, we have listed below a few key tips: Content Is King When constructing an e mail, write content that will position your business as a subject matter expert. Try to avoid the dreaded Buy From Me! type of e mail campaigns. Keep Your Messages Short And Concise When writing your marketing campaigns, look for ways to reduce the copy, add bullet points for easy reading and most importantly, run the copy through Word or other grammar/spell checking software program keep your word as brief as possible. Add A Low Risk Offer Include a specific call to action or low risk offer that outlines what you would like the reader to do. To avoid confusion, choose only one call to action or low risk offer per e mail. Avoid SPAM Issues With Constant Contact (or other e mail hosting services) To avoid your mass e mail campaigns being marked as spam, don t send any mass e mail campaigns to someone (this does not apply to your clients or prospects you have met in person) whose e mail address meets the following criteria: o o e Mail Address That Starts With: Contact@ Donot@ Help@ Info@ Mail@ Manager@ Office@ President@ Sales@ Service@ Spam@ Support@ Webmaster@ e Mail Address That Ends With: Aim.com Aol.com Att.com Gmail.com Hotmail.com Mail.com microsoft.com msn.com Page 3 of 12

4 netzero.com optonline.com roadrunner.com Yahoo.com att.net bellsouth.net Comcast.net Cox.net optonline.net prodigy.net SBCglobal.net verizon.net Your Subject Line Your subject line and from field represent 66% to 75% of an e mail campaign being opened. Use short intriguing subject lines; your from field should have your company s name (on mass e mail campaigns) versus an individual s name. Best Time To Send Send your mass e mail campaigns during business hours (between 8:15 a.m. 8:45 a.m. or about 11:15 11:30 a.m.). When sending a one to one e mail, try early morning or later in the day (4:45ish). Set Up Auto Responders And A Text To Join Strategy If you are using an e mail hosting service like Constant Contact, you can use some these templates as part of your auto responder or text to join strategy. Read Our CEO s Book Supercharge Your Payroll Sales NOW! To learn how to jump start your sales and marketing efforts, read our CEO s brand new book, Supercharge Your Payroll Sales NOW! You will learn by reading his book: 10 powerful tips to instantly help capture more payroll sales Pages wicked neat sales and marketing ideas to jump start your sales Pages How our CEO helped two payroll services make $104,755 in six weeks Pages 4 7 One mistake that almost cost a payroll salesperson a $2,000+ sale Pages One direct mail package that will give you a 90% open rate Pages How to land more endorsements from associations, chambers and franchises Pages To Purchase This Powerful Sales And Marketing Book, Visit Our Online Store At Sellmorepayroll.Com. Page 4 of 12

5 #1 Initial Introduction To A Prospect When To Send It: Introduce yourself to a prospect that is unfamiliar with your payroll service. This is designed to explain how you can help achieve their goals, solve their problems, and address any compliant issues. Why It Works: This is designed to show a prospect that you understand some of the challenges they face in business. Subject: Need help with your [problem/issue/compliance]? [First Name]: In my role at [your company], I often see companies like yours struggle with three key areas of their business: [Describe business problem #1]. [Describe business problem #2]. [Describe business problem #3]. If [solving these problems] is a priority for you (or someone from your staff), let s try and get on each other s calendar for a brief 10-minute call in the next few days. If you would let me know what days/times works for you, I will make every effort to accommodate those times. Click here to visit our website or to request a quote for our services. I look forward to talking with you shortly. Name Title Company Phone P.S. You will find attached a one-page executive summary we put together on the new that takes effect Month, Day Year (feel free to distribute this to your friends/colleagues). Page 5 of 12

6 #2 LinkedIn Introduction When To Send It: Introduce yourself to a prospect that you are following or someone would who would be a good sales opportunity for you. Why It Works: This is designed to place yourself in the prospect s position; therefore, it will help resonate with him or her. Subject: Saw your post about [topic] [First Name]: I recently read an article you posted on LinkedIn about [describe the topic]. I thought the [article, guide, video, presentation] was of great value to read, so much so, I even sent it to many of my LinkedIn contacts. By the way, many of our clients tend to struggle with these three issues: [Describe business problem #1]. [Describe business problem #2]. [Describe business problem #3]. If [solving these problems] is a priority for you (or someone from your staff), let s try to get on each other s calendar for a brief 10 to 12-minute call to see if we can be of service to you/your business. What day/time works for you? I look forward to talking! Name Title Company Phone P.S. You will find attached a one-page executive summary we put together on the new that takes effect Month, Day Year (feel free to distribute this to your friends/colleagues). Page 6 of 12