On Average ONLY 2% of your website visitors will actually make contact with you.
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- Lindsey Blankenship
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2 On Average ONLY 2% of your website visitors will actually make contact with you. Believe it or not a 2% conversion rate is considered Very Good when it comes to Internet Marketing 2
3 100 Visitors 2 Visitors Make Contact 2% Conversion Rate 3
4 $1 Per Visitors 100 Visitors 2% Conversion Rate 4
5 What is your cost per lead? 5
6 OUCH! $50 6
7 What about the other 98%... The average attention span of a website visitor is only 7-9 seconds. 7
8 Did you know... Did you know the human attention span is shorter than a goldfish s? Goldfish = 9 seconds Humans= 6-8 seconds The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitized lifestyle on the brain. 8
9 What if... There was a way to reveal the identity of the visitors to your website 9
10 Welcome to Pixwalla We are able to reveal up to 40% of your website visitor profiles and provide them to you in the form of new leads. 1
11 $1 Per Visitors 100 Visitors 40% Conversion Rate 11
12 What is your cost per lead Now? 12
13 DRUM ROLL PLEASE 13
14 $
15 We were able to decrease your lead cost by... 15
16 95% 16
17 INCREASE YOUR LEAD COUNT BY... 17
18 25X 18
19 SAVING YOU OVER $1200 In what you would have spent to capture those same leads 19
20 HOW ARE WE ABLE TO DO THIS? 20
21 Place your screenshot here It all starts with a single Pixel. The moment the pixel is added to your website Pixwalla goes to work building a digital DNA profile on your website visitor. 21
22 22 Pixwalla will start building the Digital DNA Profile of the visitors
23 23 As Pixwalla collects data it uses AI technology to understand what, where and how to compile the data.
24 24 As this digital DNA data is being compiled, you can start seeing the profile of the visitor come to life.
25 Pixwalla AI Algorithm gathers DNA data 25 Data Source 1-10 Data Source Manual Verification Name Yes No Yes Address No Yes Yes Phone No No Yes
26 This translates into more leads! On average we are able to build Digital DNA Profiles on up to 40% of your current website traffic. 26
27 Scoring Data By implementing a confidence scoring system we are able to produce better qualified leads. Stage 1 27 Stage 2 Stage 3
28 Pixwalla does more than discover leads! Enrichment Engine Statistical Models Pattern Filtering Pixwalla creates a data profile on website visitors by cross-pollinating various data. Such as: Social Profiles, Phone, Address, , Wealth Scores and more. Hypothesize consumer behavior based upon a mix of multiple data sets and build the ideal profile of a website visitor. Assign leads to various drip marketing campaigns based upon a scoring system that helps identify specific levels of intent for a given visitor. Predictive Behavior Data Scoring Built-in CRM Pixwalla takes the guesswork out of lead management and can filter leads based on Financial Status, Discretionary Income, Social Influence Scores and more using a visualization experience. The built in CRM is powerful and allows Pixwalla users the ability to categorize leads based on sales stages, leave notes, sort based on data fields, enrich additional information and more. 28 Lead scoring is a method where a value is assigned to a certain data field based on qualifying criteria. Validation uses a method of internal self testing.
29 Machine Learning Pattern Filtering Pixwalla automatically assigns leads to various groups based upon a scoring system that helps identify specific levels of intent for a given visitor. Example: Visitor with annual income of X moves to group 2. Group 1 29 Group 2 Group 3
30 Pixwalla Tethering Pixwalla can be Tethered to 3rd party applications If you want to automate your marketing, you can tether your pixwalla application to your favorite autoresponder system. When a new lead is generated it will automatically be sent to your auto-responder system. 30
31 Pixwalla Tethering Pixwalla can be Tethered to 3rd party applications Pixwalla is also integrated with many of the top CRM and Sales Automation Software applications. You can configure pixwalla to move your leads into any of the below software. 31
32 Pixwalla CRM Pixwalla has a built-in CRM for managing leads. From this CRM you can enrich more data, organize leads as well as automate tasks. 32
33 Want to see a real backoffice? 33
34 Pixwalla Dashboard 34 The Pixwalla Dashboard is designed to give you an instant real-time snapshot of the current leads being generated.
35 Pixwalla Leads 35 In this example from an actual client s back office, you can see the top chart path shows the current traffic to the site while the lower chart path shows the leads.
36 Pixwalla CRM System 36 This is an actual snapshot of a client s back-office. You can see they have 9,951 credits and have already matched 1130 records.
37 Pixwalla Tethering 37 Pixwalla is integrated with a variety of 3rd party applications to help automate your lead generation and lead nurturing programs.
38 Pixwalla Tracking Pixel 38 It all starts with the pixel. From this area you can create a pixel to add to your website..
39 Pixwalla Tracking Pixel & Tethering 39 You can configure automated task such as moving the lead into your favorite autoresponder system and assigning it to a list.
40 Pixwalla Tracking Pixel Code 40 This is an example of the code you paste into your website. Once this is pasted into your site, Pixwalla goes to work gathering leads.
41 Pixwalla CRM System 41 This is the built-in CRM. From this CRM you can access lead data and even enrich additional information.
42 Pixwalla CRM System Scoring 42 From the CRM, you can gather information on your leads such as Wealth Scores, Annual Income, Discretionary Income Scores and more.
43 Pixwalla Form Builder 43 Pixwalla has an incredible form builder that embeds the pixwalla technology into the form. You can build custom forms and add them to your website.
44 Pixwalla Form Builder 44 Building a form is easy and fun. You can configure where you want the data to go, as well as where you want the form to redirect.
45 Thanks! Any questions? 45
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