Web Copywriting Secrets
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1 Web Copywriting Secrets Tested Methods that Boost the Pulling Power of Your Written Communications Exclusively prepared by Alex Mandossian Copyright Heritage House Publishing, Inc. All Rights Reserved 48
2 The 3 Keys to Persuasive Web Copy KEY #1 The first key to writing persuasive Web copy is the principle of. KEY #2: The second key to writing persuasive Web copy is the principle of. KEY #3: The third key to writing persuasive Web copy is the principle of. Why CFI Boosts Web Copy Conversion Consistency = Your website s and. Frequency = communications weekly. Interactivity = Add and. The Best Social Media Marketing CTA is: and (Blogs/Facebook) Copyright Heritage House Publishing, Inc. All Rights Reserved 49
3 Beware of Getting Blocked by Spam Filters TO: FROM: Alex Mandossian TO: FROM: Alex Mandossian SUBJECT: Build more wealth for your family BODY COPY: RE: How to Build Wealth for Your Family Hi Jane, Because you just attended one of our financial freedom seminars, I want to introduce you to a new money making opportunity that will build wealth for your family while you sleep. For only pennies a day, this new breakthrough investment strategy will allow you to be your own boss and bring in the additional income you know you've always deserved :-) There's no investment required right now. All you need to do is click below and find out how to start doing business with us online. To more wealth for your family, Alex Mandossian CEO/Founder Heritage House Publishing, Inc. SUBJECT: A proven family wealth secret BODY COPY: RE: How to Build Family Wealth Faster Hi Jane, Because you just attended one of our recent seminars, I want to introduce you to a new *money* making secret that automatically builds more wealth for you and your family. For just 2 dollars a month, this new breakthrough strategy allows you to stay at home and make the extra *money you know you've always deserved :-) You don't have a pay dime right now. Just click the link below and find out how to get started online at our Website. All good wishes, Alex Mandossian CEO/Founder Heritage House Publishing, Inc. Spam Score: 25.8 SUBJECT contains: "your family" (2.9 pts) BODY contains: no investment (2.9 pts) BODY contains: for only pennies a day (2.9 pts) BODY contains: while you sleep (4.2 pts) BODY contains: additional income (2.9 pts) BODY contains: money making (2.7 pts) BODY contains: be your own boss (2.9 pts) BODY contains: financial freedom (4.3 pts) BODY contains: click below (0.1 pts) Spam Score: 0.1 BODY contains: click below... (0.1 pts) NOTE: A spam scores of 5.0 or higher are typically blocked and the s are not allowed through by the spam filters. Seek first to understand, then to be understood. Dr. Stephen Covey Habit #5 from his bestseller, The 7 Habits of Highly Effective People. Copyright Heritage House Publishing, Inc. All Rights Reserved 50
4 16 Common Phrases Spam Filters Block SUBJECT LINE contains Hello Spam points SUBJECT LINE contains Your Family 2.9 Spam points SUBJECT LINE contains Double your 1.6 Spam points BODY COPY contains Dear (NAME) 2.5 Spam points BODY COPY contains Online Business 2.9 Spam points BODY COPY contains For Pennies A Day. 2.9 Spam points BODY COPY contains No Investment. 2.9 Spam points BODY COPY contains While You Sleep. 4.2 Spam points BODY COPY contains Additional Income 2.9 Spam points BODY COPY contains Financial Freedom 4.3 Spam points BODY COPY contains Be Your Own Boss Spam points BODY COPY contains Money Making. 2.7 Spam points BODY COPY contains 100% Guaranteed. 1.1 Spam points BODY COPY contains STARTING NOW 2.9 Spam points BODY COPY contains Take Action Now! 2.9 Spam points BODY COPY contains Requires Initial Investment. 2.7 Spam points Free Spam Checker:.com Copyright Heritage House Publishing, Inc. All Rights Reserved 51
5 10 Power-Words Utilized In Web Copy Winning Headlines with Power Words To Win Friends And Influence Else To Lose 10 Pounds in 7 days? Now Can Laugh Money Worries Away Do Make Mistakes In English? 161 Ways To Cook A Gourmet Meal At Home! Some Foods Explode In Your Stomach... Copyright Heritage House Publishing, Inc. All Rights Reserved 52
6 8 Web Copy Tips to Boost Your Conversions Product Graphic Headline Advantages Opt-In Copyright Heritage House Publishing, Inc. All Rights Reserved 53
7 Video Testimonials Boost Sales Conversions Audio Guarantees Boost Sales Conversions Copyright Heritage House Publishing, Inc. All Rights Reserved 54
8 Make This Your #1 Resource to Discover Best-Selling Websites in Any Niche-Market You can also search by keywords! These are the 9 online categories Stop Copywriting Guesswork with ClickBank 1. Review top 10 ClickBank sites in a Category closest to yours 2. Learn from the FAQs, Benefits, Headlines, Guarantees, etc. 3. Opt-In so you can easily research their auto-responder copy 4. Purchase a product in a category that is the closest to yours 5. Eliminate copywriting guesswork by researching competitors Copyright Heritage House Publishing, Inc. All Rights Reserved 55
9 104 Power Words that Make Good Copy Great Words are, of course, the most powerful drug used by mankind. Rudyard Kipling ( ), English author Copyright Heritage House Publishing, Inc. All Rights Reserved 56
10 Thank You Copyright Heritage House Publishing, Inc. All Rights Reserved 67
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