FOR HUMANS. We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions!
|
|
- Oswald Perkins
- 5 years ago
- Views:
Transcription
1 FOR HUMANS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 What tactics do you use to make your s stand out?
2 @HubSpotAcademy #InboundLearning
3 Chris
4 Joel
5 AGENDA 1 Why Create For Humans? 2 How To Create For Humans 3 What Designed For Humans Looks Like 4 Next Steps and Resources
6 1 WHY CREATE FOR HUMANS?
7 Buried in marketing messages The modern inbox.
8 Attention is scarce 3,000 The number of brand exposures the average person has per day. SOURCE: Media Dynamics Inc
9 Attention is scarce 153 Number of brand exposures noticed. SOURCE: Media Dynamics Inc
10 Attention is scarce 12 Number of brand exposures engaged with. SOURCE: Media Dynamics Inc
11 Attention is scarce Marketing is a contest for people s attention
12 Attention is scarce
13 Content can trigger deeper connections Understand the hooks that earn or take attention. SOURCE: Pexels
14 Content can trigger deeper connections SOURCE: Pexels
15 Content can trigger deeper connections SOURCE: Pexels
16 Content can trigger deeper connections SOURCE: Pexels
17 Content can trigger deeper connections SOURCE: Pexels
18 Content can trigger deeper connections SOURCE: Pexels
19 Content can trigger deeper connections SOURCE: Pexels
20 Content can trigger deeper connections SOURCE: Pexels
21 Content can trigger deeper connections SOURCE: Pexels
22 Content can trigger deeper connections SOURCE: Pexels
23 See results Small gains add up to big results Contacts 1000 Contacts % $10 Conversion Rate Conversion Value VS. 5% $10 Conversion Rate Conversion Value $ $ %
24 2 HOW TO CREATE FOR HUMANS
25 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
26 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
27 Be social Stand for something
28 Be social Give social proof
29 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
30 Design for ease of use Most of us will look at the girl s face and immediately read this. Simple signals like this can guide readers to conversion. SOURCE: Pexels
31 Design for ease of use Avoid jarring experiences, be conscientious about color and layout.
32 Design for ease of use Calming colors, abundant white space and simple iconography are all things that users tend to be more comfortable with therefore more likely to read.
33 Design for ease of use Readers tend to scan content in an F shaped pattern. Design experience to align. SOURCE: VWO
34 Design for ease of use Avoid Visual Dead Weight Strong visual elements that don t contribute to ease of use can distract from the goal of an and reduce your performance. SOURCE: VWO
35 Design for ease of use A simple reprioritization instantly improved this content s conversion rate. SOURCE: VWO
36 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
37 Language matters a lot Label your audience Labeled Politically Active Unlabeled +15% Turnout SOURCE:
38 Language matters a lot Inbox Manners Keep it short and sweet Use a familiar sender name Be honest Give a preview Time it right Start with action words Add urgency Use numbers Ask questions Preview text
39 Language matters a lot A $5.00 fee. Vs. A small $5.00 fee
40 Language matters a lot Use words like, now, quick, today to help users visualize the outcome. Thinking about rewards is almost as powerful as receiving them.
41 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
42 Use psychological patterns (responsibly) 45% Of our decisions are habit based rather than consciously decided. SOURCE: Duke
43 Use psychological patterns (responsibly) 3 Steps of Habit Development Routine Cue Reward
44 Use psychological patterns responsibly Establish in-groups Like Inbound vs. Outbound marketers SOURCE: Pexels
45 5 WAYS TO SEND BETTER Be social Design for ease of use Language matters a lot Use psychological patterns responsibly Structure your campaign to inspire action
46 Structure your campaigns to inspire action Use information hierarchy to make your message easy and safe to consume Use: Bolding Fonts Minimize copy Simple CTAs
47 Structure your campaigns to inspire action Sequence Messages Break up a story, give readers something to look out for.
48 Structure your campaigns to inspire action Drive Urgency But always include the next step to resolve pressure.
49 3 WHAT DESIGNED FOR HUMANS LOOKS LIKE
50 HUMAN FRIENDLY EXAMPLES What a social looks like What an easy to use looks like What good language use in looks like What a psychological pattern used in looks like What a good structure looks like
51 What a social looks like
52 What an easy to use looks like
53 What good language use in looks like
54 What a psychological pattern used in looks like
55 What a psychological pattern used in looks like SOURCE: Death To The Stock Photo
56 What a good structure looks like
57 4 NEXT STEPS AND RESOURCES
58 INBOUND TRAINING DAY Tuesday, November 8 Get $100 off each training with promo code 100TRAIN #INBOUND16 #INBOUND15 There are 12 half-day sessions to choose from. inbound.com/inbound16/training
59 WEBINAR NEXT STEPS 1 Take inventory of your current sends. 2 See where you can add just ONE of these practices. 3 If your results improve, continue implementing these practices 4 Keep an eye out for follow up which will include a link to a blog on this subject
60 WEBINAR RESOURCES 1 5 Tips for Creating Human Friendly 2 Marketing Certification (What are you waiting for?) 3 Inspiration 4 VWO Eye Path Blog 5 Help Scout In Depth Behavioral Research Roundup
61 HAVE A QUESTION? Type it in the chat pane, now!
62 THANK YOU.
Design Hacks, Tips, And Tools For The Non-designer
Design Hacks, Tips, And Tools For The Non-designer We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of
More informationS THAT CONVERT: BUILDING S THAT GET THE JOB DONE
EMAILS THAT CONVERT: BUILDING EMAILS THAT GET THE JOB DONE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
More informationCUSTOMER MARKETING TO DRIVE REPEAT SALES
CUSTOMER MARKETING TO DRIVE REPEAT SALES INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
More informationLANDING PAGES: THE HEART OF THE CONVERSION PROCESS
LANDING PAGES: THE HEART OF THE CONVERSION PROCESS INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2
More information15 NEUROMARKETING. Mind Hacks. You Need To Be Using
15 NEUROMARKETING Mind Hacks You Need To Be Using Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you
More informationHow to Write Engaging s
How to Write Engaging Emails Discover how to craft great subject lines, write engaging body copy and compelling calls to action (CTAs) Contents Introduction How to Craft Great Email Subject Lines How to
More informationMarketing Best Practices
Email Marketing Best Practices Email Best Practices Email Marketing Metrics Churn Metrics - How to reduce unsubscribes? Why segmentation matters? Increase Open Rates & Click-through Rates Beware of SPAM
More informationHow to Make Student Communications Stick. #LetsDoThis
How to Make Student Communications Stick #LetsDoThis 1 Today s Agenda The Problem Noise, Competition The Rule of 7 Communication Channels Top 5 Channels To Optimize Group Exercise! 2 Your Presenters Chris
More informationA PRACTICE BUILDERS white paper. 8 Ways to Improve SEO Ranking of Your Healthcare Website
A PRACTICE BUILDERS white paper 8 Ways to Improve SEO Ranking of Your Healthcare Website More than 70 percent of patients find their healthcare providers through a search engine. This means appearing high
More informationMARKETING STRATEGIES
MARKETING STRATEGIES DISCOVER OUR FORMULA MARKETING STRATEGIES Designing a website is never that easy, it take a lot of patience and hard work. From appearance to functionality Leap has a few techniques
More informationSponsored InMail Onboarding Guide. LinkedIn Marketing Solutions
Sponsored InMail Onboarding Guide LinkedIn Marketing Solutions Welcome If your business benefits from building relationships with professionals, you re in the right place. This guide introduces a unique
More informationAnatomy of a Marketing
Anatomy of a Marketing Email Your Guide to Email Design and How it Can Work for You After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years
More informationBusiness Hacks to grow your list with Social Media Marketing
Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage
More informationSession 4: Social Media + Strategy
Session 4: Social Media + Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Michael Gale Natasha Lane OBJECTIVES 1. Craft emails
More information10 Don ts of Marketing
10 Don ts of Email Marketing Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep
More informationto Successful Marketing in 2018
R The A M P O D A to Successful Email Marketing in 2018 Table of Contents Introduction Subject Lines Interactive Body Content Newsletters Images CTAs Personalization Curation Branding Mobile- Responsiveness
More informationBETTER LOOKING S
BETTER LOOKING EMAILS First impressions matter. So if you want a positive response to your email campaign you need to make a positive first impression. Here are some simple design strategies to help you
More informationIntroduction. But what about some of the lesser known SEO techniques?
Introduction When it comes to determine out what the best SEO techniques are for your inbound marketing campaign, the most basic strategies aren t that tough to figure out. If you ve been blogging or marketing
More informationMARKETING made SIMPLE
EMAIL MARKETING made SIMPLE Wait. Isn t Email Dead? After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years ago. Over the years email s death
More informationWhat We re Up Against Over 2 million blog posts are published every day.
What We re Up Against Over 2 million blog posts are published every day. To compete, consider these critical elements when writing your next awesome blog post. Source: HostingFacts.com Aug, 2017 2 What
More informationLeveraging Marketing For Stakeholder Engagement. November 28, 2018
Leveraging Email Marketing For Stakeholder Engagement November 28, 2018 Agenda Introductions Program Stakeholder engagement funnel Why integrate email with your comms strategy The anatomy of an email Keeping
More informationSession 4: Social Media and Strategy
Session 4: Social Media and Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Megan DeSisti Catrin Cooper OBJECTIVES Craft emails
More information6/1/2018. How to Make Student Communications Stick #LetsDoThis. Today s Agenda
How to Make Student Communications Stick #LetsDoThis 51 st Annual MASFAA Conference Pearl River Resort, Philadelphia, Mississippi June 13 15, 2018 Today s Agenda The Problem Noise, Competition The Rule
More informationStand Out In The Inbox: Best Practices For Unleashing Your Potential
Stand Out In The Inbox: Best Practices For Unleashing Your Email Potential Jason Lillie Solution Architect Radius Howard Sewell President Spear Marketing Group Housekeeping AUDIO CHECK Use the chat window
More informationYOU'VE GOT MAIL! 5 Key Steps to Improving Your Campaigns for Better Hires
YOU'VE GOT MAIL! 5 Key Steps to Improving Your Email Campaigns for Better Hires A Research ebook by: 2016 icims, Inc. All rights reserved. The Job Market is Changing 83% of recruiters report the power
More informationCreate, Customize & Send an
How-To Guide Create, Customize & Send an Email Getting your first email out the door is easy with Constant Contact. This guide will walk you through creating, customizing, and sending an email to your
More informationCONVERT WITH COLOR. Your guide to using color to maximize the impact of your campaigns. The Best Way to Use Color in Design
CONVERT WITH COLOR Your guide to using color to maximize the impact of your email campaigns The Best Way to Use Color in Email Design www.beefree.io/ IMPROVE YOUR COLOR CHOICES TO MAXIMIZE EMAIL IMPACT
More informationDIY Graphic Design with Free Online Tools Brittany Howlett
DIY Graphic Design with Free Online Tools Brittany Howlett Communications Specialist CESBA Why is visual content important for your adult & continuing education program marketing strategy? Graphic design
More informationWays to Drive Higher Webinar Attendance with . BrightTALK TM
9 Ways to Drive Higher Webinar Attendance with Email Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing
More informationEssential Marketing Tactics for Construction Companies TWEET ME
4 Essential Email Marketing Tactics for Construction Companies TWEET ME CONTENTS 05 Introduction 07 So Why Start with Email? 08 Target Your Audiences 10 Structure Your Content 11 Time Your Content 12 Fine-Tune
More informationTUTORIAL: Creating html s
TUTORIAL: Creating html Emails Updated October 2017 60-day free trial. Send email up to 100 contacts. Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University STEP 1 / Sign Up 1.
More informationThe GlobalGiving Accelerator. Session 4: Social Media + Appeal Campaign Strategy
The GlobalGiving Accelerator Session 4: Social Media + Email Appeal Campaign Strategy Session #3 Facilitator Kelly Wilson kwilson@globalgiving.org Accelerator Training Schedule: Session #1: Setting SMART
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More information1. You re boring your audience
1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the
More informationHOW TO CONVERT VISITORS TO CLIENTS
HOW TO CONVERT VISITORS TO CLIENTS HTTP://WWW.WEDPLANNERPRO.COM INTRODUCTION You have done the hard work in getting some traffic to your website and brides are visiting your website, browsing a page or
More informationTUTORIAL: CREATING S IN CONSTANT CONTACT
TUTORIAL: CREATING EMAILS IN CONSTANT CONTACT STEP 1 / Sign Up 1. www.constantcontact.com 2. Insert your team Gmail 3. Create a password (save/share login credentials with team) 4. Enter a first and last
More informationB.A.B.E. Framework. Business Audience Brand Everything Digital Website Blogging Social
EMAIL MARKETING B.A.B.E. Framework Business Audience Brand Everything Digital Email Website Blogging Social What is my digital strategy? You can t just launch a website and hope to have clients the next
More informationBuilding Websites People Can Actually Use
Building Websites People Can Actually Use Your Presenter: Joel Baglien VP Consulting Services, High Monkey Consulting MARCH 13, 2013 Introduction Welcome & thanks to Kentico for hosting the Webinar Please
More informationHow to Power Up Your -Marketing ROI FulcrumTech, LLC. All Rights Reserved.
1 How to Power Up Your Email-Marketing ROI 2 What ROI Should You Email marketing continues to be an incredibly cost-effective marketing tool. A 2016 survey of U.S. marketers revealed that email generated
More informationESSENTIALS. Cliff Seltzer. Deliver s That Get Results. Presented by:
EM@IL ESSENTIALS Deliver Emails That Get Results Presented by: Cliff Seltzer February 24, 2010 In the time it takes you to read this sentence, some 20 million emails entered cyberspace. For Audio, call:
More informationWorkshop with ROCKWOOL editors. Helle Jensen, Senior ux consultant
Workshop with ROCKWOOL editors Helle Jensen, Senior ux consultant Agenda 1. Intro to UX and customer journeys 2. Intro to web content 3. Intro to blocks in EpiServer 4. Content guidelines 5. Exercise:
More informationHOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns
HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you
More information8 Web Design Principles to Use IN ELEARNING DESIGN
8 Web Design Principles to Use IN ELEARNING DESIGN (813) 901-8600 info@elogiclearning.com elogiclearning.com TABLE OF CONTENTS 1. Purpose 3 2. Communication 4 3. Typefaces 5 4. Colors 6 5. White or Negative
More information10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE. Jessica Bybee-Dziedzic Saffire
10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE Jessica Bybee-Dziedzic Saffire BUT SOMETHING WAS MISSING We wanted to HELP MORE PEOPLE! Beautiful, Unique Designs PRINT-AT-HOME TICKETS SCANNING
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More informationLanding Page Masterclass 25 Steps to Converting More Donors on Your Website
Landing Page Masterclass 25 Steps to Converting More Donors on Your Website What is a landing page?! Agenda Before you make your landing page! Critical elements of design! Things to avoid! How to measure
More informationThe Path to a Successful Website
CREATIVE DESIGN STUDIO Website Checklist: The Path to a Successful Website Get Traffic to Your Website Organic search Keyword optimization Target only one keyword per page Use keywords in: URL Meta title
More informationStrong signs your website needs a professional redesign
Strong signs your website needs a professional redesign Think - when was the last time that your business website was updated? Better yet, when was the last time you looked at your website? When the Internet
More informationSMART CONTENT: THIS TIME IT S PERSONAL
SMART CONTENT: THIS TIME IT S PERSONAL We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day #INBOUNDLEARNING
More informationDigital Design: How to disseminate ideas, research and good practice in a visually stimulating way. Dawne Bell December 2015
Digital Design: How to disseminate ideas, research and good practice in a visually stimulating way. Dawne Bell December 2015 This workshop has been devised as a direct result of feedback by colleagues
More informationFast Company Homepage This ad is very distracting and grabs the viewer attention more than the logo and navigation. It could cause the user to overloo
Competitive Review Fast Company Homepage Doing well: It has a bold and modern feel that appeals to the internet audience. Doing poorly: The layout is confusing as to which elements match up and it's unclear
More informationEssentials Driving event revenue through marketing
Event Director s Best Practices Webinar Series In collaboration with Puresend, presents EM@IL Essentials Driving event revenue through email marketing By Cliff Seltzer, General Manager September 22 nd
More informationTHE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE
THE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE The 18 point checklist to building the Perfect landing page Landing pages come in all shapes and sizes. They re your metaphorical shop front
More informationGrowing Your Mailing List - Template Guide
Growing Your Mailing List - Template Guide Email is one of the best ways to build an audience that is engaged with your brand. It s also one of the best ways to sell products or create a big buzz for your
More informationMaking Your Website Shine:
Making Your Website Shine: Writing for the web and other tips Tonya Moyle, White Whale Web Services tonya@whitewhale.net What we ll talk about Strategy Site structure ( information architecture ) Writing
More information6 TIPS FOR IMPROVING YOUR WEB PRESENCE
6 TIPS FOR IMPROVING YOUR WEB PRESENCE 6 TIPS FOR IMPROVING YOUR WEB PRESENCE We all want to get noticed on the web. If you are running a business you want to be on the first page in Google via organic
More informationHOW-TO GUIDE. How to Optimize Your s for Deliverability
HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs
More informationReasons Why Other Companies Webinars are Better Than Yours: Real-life webinar examples and tips from ReadyTalk customers
6 Reasons Why Other Companies Webinars are Better Than Yours: Real-life webinar examples and tips from ReadyTalk customers As a marketer, you ve probably tried a number of different lead generation tactics
More informationAdvertising Campaign Conventions & Best Practices
Advertising Campaign Conventions & Best Practices Purpose We seek to streamline the process of advertising creative production and trafficking of deliverables and offer advice on improving the user experience
More information25 Tried and True Direct Marketing Rules
25 Tried and True Direct Marketing Rules 25 Tried and True Direct Marketing Rules Direct marketing is one of the oldest forms of marketing. It predates the Internet, email, and social media. One of our
More informationONE K CREATIVE. tools for social impact storytelling: CREATING A CONSISTENT BRand
ONE K CREATIVE tools for social impact storytelling: CREATING A CONSISTENT BRand key elements to define for brand consistency DEFINING THE BASIC ELEMENTS OF YOUR BRAND ALLOWS YOUR TEAM - STAFF, BOARD MEMBERS,
More information25 TIPS TO INCREASE YOUR CONVERSION RATE
25 TIPS TO INCREASE YOUR CONVERSION RATE A guide by SMC MARKETING Table of Contents Introduction to Conversion Rate Optimization... 3 Why CRO Matters... 4 The Basics of Conversion Rate Optimization...
More informationCONGRATULATIONS! YOU RE WELL ON YOUR WAY TO BEING A DIGITAL MARKETING SUPREMO
YOUR SCORE TEST RESULTS CONGRATULATIONS! YOU RE WELL ON YOUR WAY TO BEING A DIGITAL MARKETING SUPREMO You got 12 out of 17 questions correct, scoring an impressive 71%. You already have a strong grasp
More informationUsing Facebook in your Small Businesses
Using Facebook in your Small Businesses Dianthe Harris Skurko Social Business Manager 10+ in social media marketing 10+ helping small to large businesses 650-483-9641 https://www.linkedin.com/in/dianthe
More informationBeyond Hi Name Strategy and Content that Works EMMA BOROCHOFF, MARKETING BIZZABO
Beyond Hi Name Email Strategy and Content that Works EMMA BOROCHOFF, MARKETING DIRECTOR @ BIZZABO HEY THERE, A FEW THINGS ABOUT ME Emma Borochoff Brand + Communications Director @ Bizzabo @Emboro heyyemma.com
More informationSpreading The Word. Tips for sharing your organization s story with the world!
Spreading The Word Tips for sharing your organization s story with the world! The Basics Ready To Share Are you verified to accept donations? Is your profile complete? Have you determined your main goals
More information8/3/2010. Direct mail marketing is... Last year s news. print advertising sent directly to prospective or current customers via the mail
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still
More informationPlaybook. The B2B Marketer s Playbook
Playbook The BB Email Marketer s Playbook Seth Godin, marketing guru and inspiration for an action figure (true story), once said, The only way to consistently grow in BB is to be better than very good.
More informationTUTORIAL: Creating html s
TUTORIAL: Creating html Emails Updated October 2017 60-day free trial. Send email up to 100 contacts. Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University STEP 1 / Sign Up 1.
More information2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue
2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday
More informationDoylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.
How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars
More information4 ROUTES TO A WINNING SEARCH EXPERIENCE
AND PRESENT 4 ROUTES TO A WINNING SEARCH EXPERIENCE BEST PRACTICES IN TRAVEL WEBSITE TESTING AND OPTIMIZATION PART 2 Table of Contents 3 The Search is On 4 Elements of a Search Experience 5 Route #1: Search
More information30/01/ Tips To Boost The Open & Response Rate Of Your Marketing Campaigns. Hi I m Jesse Forrest, chief copywriter at TheWebCopywriter.
10 Tips To Boost The Open & Response Rate Of Your Email Marketing Campaigns Hi I m Jesse Forrest, chief copywriter at TheWebCopywriter.com I run a copywriting agency with 100 s of satisfied clients from
More informationSearch Engine Optimization & Web Analytics SHOP LOCAL RALEIGH TECH TUESDAY
Search Engine Optimization & Web Analytics SHOP LOCAL RALEIGH TECH TUESDAY Jonathan Kamin Owner, Preferred Digital Solutions What is Digital Marketing? Digital marketing is the marketing of products or
More informationHow to Promote. your Dental Practice with Digital Marketing
How to Promote your Dental Practice with Digital Marketing Regularly marketing your dental practice is an essential task for every dentist, no matter how established. Now more than ever, it is essential
More informationCRAP (Contrast, Repetition, Alignment, and Proximity) Graphic Design Principles
CRAP (Contrast, Repetition, Alignment, and Proximity) Graphic Design Principles Once upon a time in a far away place called Media world There were five royal hero s across the land. So let us take a wonderful
More informationCommunications. Rebecca Anderson Emily Brennan Christine Droesser. April 25, 2014
Email Communications Rebecca Anderson Emily Brennan Christine Droesser April 25, 2014 MailChimp When should I use MailChimp? Newsletters Branded emails for a center/institute/department/initiative Designed
More informationMarketing. The Unsung Hero In Your Tool Box. Liz Boardman
Email Marketing The Unsung Hero In Your Tool Box Liz Boardman The Power of Email Email conversion rates are 40x that of Facebook and Twitter It is the trigger to starting a customer journey or furthering
More informationABCs of Direct Mail. Tips for More Effective Marketing Publications
ABCs of Direct Mail Tips for More Effective Marketing Publications ABCs of Direct Mail 2 Introduction Direct mail is a growing business and everyone is eager and excited to jump on board. The problem is
More informationHPE Partner Ready Digital Marketing Program
HPE Partner Ready Digital Marketing Program Accelerating your digital marketing proficiency and execution to drive business growth Collaborate Get started Table of Contents Changing B2B Buyer Behavior
More informationenewsletters How To Session Narrative
Session Objectives Explain the pros and cons of enewsletters. Demonstrate how to use online resources to successfully generate a quality enewsletter. Guide participants through the creation of their own
More informationMARKETING VOL. 1
EMAIL MARKETING VOL. 1 TITLE: Email Promoting: What You Need To Do Author: Iris Carter-Collins Table Of Contents 1 Email Promoting: What You Need To Do 4 Building Your Business Through Successful Marketing
More informationMedia Kit.
Media Kit luke@backstreetnomad.com TRAVEL PHILOSOPHY Ø Visit like a local Ø Experience different Ø Deeper Travel The mission of the Backstreet Nomad blog is to exude the above through every post and interview.
More informationWELCOME TO THE 2018 NOVEMBER ASHEVILLE, NC
SPONSORS WELCOME TO THE 2018 NOVEMBER 13-14 ASHEVILLE, NC Critical Questions to Ask Your Vendors or Marketing Team Justin Belleme Question Categories 1. 2. 3. 4. 5. SEO Social Media Google AdWords PR Email
More informationTen Key Points For Powerful Electronic Newsletters
Ten Key Points For Powerful Electronic Newsletters Thinking of setting up an e-newsletter campaign to improve communication with your current and prospective customers, but not sure where to start? Often
More informationCOMS 359: Interactive Media
COMS 359: Interactive Media Agenda Review Web Design Preview Review Tables Create html spreadsheets Page Layout Review Table Tags Numerous Attributes = border,
More informationARE YOU A/B TESTING YOUR S CORRECTLY?
AB Taking a closer look at what A/B testing is and ARE YOU A/B TESTING YOUR EMAILS CORRECTLY? how you can get the best results ABOUT THE AUTHORS PART OF THE QUANTADS EMAIL MARKETING TEAM KATRINE ANDERSEN
More informationdesign and creative
VUTURE GUIDE Email design and creative www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of contents DESIGNING FOR EMAIL 3 STRATEGY 4
More informationBuilding Better s. Contents
Building Better Emails Contents Building Better Emails... 1 Email Marketing Basics... 2 How to Optimize HTML Emails... 2 Using OnContact to Send Email Campaigns rather than your regular email address or
More informationGood enough to great: A quick guide for better data visualizations
Good enough to great: A quick guide for better data visualizations Contents Charts...4 Color... 11 Size... 16 Text...20 Dashboard layout...24 Conclusion...30 Good enough to great In today s world, successful
More informationWhy You re Doing It Wrong: Marketing in an Inbound Age. Ellie Mirman Head of Marketing, Small & Mid-Sized Business Segment HubSpot
Why You re Doing It Wrong: Email Marketing in an Inbound Age Ellie Mirman Head of Marketing, Small & Mid-Sized Business Segment HubSpot Session Speaker Black & White Headshot @ellieeille Ellie Mirman Head
More informationChecklist: 25 Questions to Answer Before You Send. Constant Contact, Inc Trapelo Road, Suite 329 Waltham, MA Phone:
Email Checklist: 25 Questions to Answer Before You Send Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-811-1344 The email marketing landscape has certainly changed in
More information7/11/14. Presented by: Overview. Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text s
Overview Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text emails Presented by: SurveyGizmo Online Academy Reducing spam complaints Managing email lists Testing emails
More informationWeb WRITING
Web WRITING BASICS 800-556-3009 www.careertrack.com DISCLAIMER: The principles and suggestions in this handout and the WEB WRITING BASICS webinar are presented to apply to diverse personal and company
More informationTHE CYBERSECURITY LITERACY CONFIDENCE GAP
CONFIDENCE: SECURED WHITE PAPER THE CYBERSECURITY LITERACY CONFIDENCE GAP ADVANCED THREAT PROTECTION, SECURITY AND COMPLIANCE Despite the fact that most organizations are more aware of cybersecurity risks
More informationTraining Class With Brigit Esselmont, Founder of Biddy Tarot
Training Class With Brigit Esselmont, Founder of Biddy Tarot Housekeeping To ask questions: Please submit your text questions and comments using the CHAT Panel Recordings: Today s presentation is being
More informationCONTENT CALENDAR USER GUIDE SOCIAL MEDIA TABLE OF CONTENTS. Introduction pg. 3
TABLE OF CONTENTS SOCIAL MEDIA Introduction pg. 3 CONTENT 1 Chapter 1: What Is Historical Optimization? pg. 4 2 CALENDAR Chapter 2: Why Historical Optimization Is More Important Now Than Ever Before pg.
More informationPrinciples of Design. Proximity & Alignment
Principles of Design Proximity & Alignment The Purpose of Web Design The Purpose of Web Design 1. Create a clear visual hierarchy of contrast, so you can see at a glance what is important and what is
More informationKilling Them Softly: Writing Copy That Works. Crestwood Associates LLC
Killing Them Softly: Writing Email Copy That Works Donna Krizik Director, Client Communications Crestwood Associates LLC Justin Bridegan Senior Marketing Manager MECLABS Session Speakers Donna Krizik Director,
More informationIntroduction to List Building. Introduction to List Building
Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build
More information