The Art of Designing a Profitable Promotion. Breaking through the noise

Transcription

1 The Art of Designing a Profitable Promotion Breaking through the noise

2 Old, but not boring! 2

3 3

4 1971, the first networked was sent, as a way to connect the message to the users computer. What was the first message? QWERTYUIOP 4

5 2012, in the U.S. over 90 million people view their on a mobile device. 64% of Americans access their account daily Over 600 million people world-wide use 5

6 1998, the word SPAM is added to the Oxford dictionary. Yet is wasn t until 2004 that the US Government established rules regarding unsolicited 6

7 Subject line. How bad is bad Father s Day Deals for the man who gave birth to you We can help you with your RESUM Complete our survey and WIN 100 virtual dollars Last chance to complete our survey 7

8 Avoid a DISCONNEDTED message 8

9 Confused?? ClientBase Marketing Services can make sense of all the signs. 9

10 ClientBase Marketing Services ClientBase Marketing Services is a marketing solution that intergrates with ClientBase to connect agencies clients with supplier offers. The program simplifies an agency s marketing through synchronization of their database, allowing CBMS to segment their clients based on interests and travel history and send agency branded promotions on their behalf. 10

11 ClientBase Marketing Services Our unique model, developed with ClientBase users, is based on three key elements to provide agencies with these benefits: Market only relevant promotions to you clients Saves the agency time and money Provides measurable results CBMS automates the marketing so agents can answer the phone, capture the leads and close the sales 11

12 Targeted marketing allows you to send messages that are relevant to your clients. By using Travel History and Travel Preferences in ClientBase, every sent is meaningful. 12

13 Travel history, Live Connect 13

14 ClientBase working with LIVE CONNECT Automatically transfers passenger ages to Sabre Cruises 14

15 ClientBase working with LIVE CONNECT Automatically tranfsers your client s full name, address, passport information and payment information 15

16 ClientBase LIVE CONNECT example 16

17 ClientBase Invoice 17

18 ClientBase Marketing Services Agents simply choose their suppliers to market and CBMS: Segments their database Delivers the promotion Adheres to sending regulations such as CAN_SPAM and Seller-of-Travel rules Provides tracking results back to their ClientBase database. 18

19 Deliver Promotions Agency branded messages Avoids sending promotions too often Prevents unnecessary opt-outs Eliminates marketing to clients who are already booked or considering a different trip during that same timeframe 19

20 20 Clarity courtesy of AgentStream

21 Ready for more amazing tools 21

22 22 The source for travel professionals

23 23 So what does that mean?

24 Community Resource Center for Sabre & Non-Sabre travel agents, allowing you to get information in the following areas: Agent-to-Agent Q&A 1. Access Sabre product information, like marketing videos, quick product updates, and the latest news. Destination & Other Supplier Information Sabre Product Information 2. Ask a question about a Sabre product and get an answer. 3. Access information about other suppliers or destinations, including videos, and some reviews. 4. Ask any other travel professional focused question, and get responses Customer Support from other agents. 24

25 Deals & Extras Hotel Deals & Offers In-destination travel extras Ratings & reviews All accessed from SRW More to come later this year! 25

26 26 Look to the future What s next in the world of marketing communication?

27 Stay Connected facebook.com/sabretravel twitter.com/sabretn youtube.com/sabretravelnetwork agentstream.com #TTX13 sabretravelnetwork.com/blog 27