Ad*Views/Monitor-Plus Reporting Guidelines Advertiser Share of Business Report. Part I: Creating an Advertiser Share of Business Report

Transcription

1 Ad*Views/Monitor-Plus Reporting Guidelines Advertiser Share of Business Report What is the Advertiser Share of Business Report? The Advertiser Share of Business Report is used by a station to determine how various accounts have distributed their advertising units and/or dollars among the various distributors (i.e. television stations, individual newspapers) in the market. This report places distributors in the columns and subsidiaries in the rows. The word subsidiary is defined as the company directly responsible for the advertising of a brand. Part I: Creating an Advertiser Share of Business Report I. Step 1: Selecting the Proper Template A) Locate the Common folder within your Ad*Views Toolbox and double-click on it. Double-Click on Common Folder Helpline

2 B) Click on the Sample Templates folder Click on Sample Templates Folder C) Locate the Share of Business by Subsidiary template within this folder and click on it. It will be highlighted in blue. Click on Share of Business Subsidiary D) Click on the Copy icon. E) Click on the Ad*Views Toolbox folder. F) Click on the Paste icon. G) Click on Yes. Helpline Page 2 of 14

3 A copy of the Share of Business by Subsidiary template will now be in your Ad*Views Toolbox folder. H) Double-click on the Share of Business by Subsidiary template in your Ad*Views Toolbox folder. Template is located in Ad*Views Toolbox Folder Double-Click on Share of Business by Subsidiary Tip: You can organize your templates by creating custom folders. For example, you can create a folder called My Templates and place all of your templates there instead of the Ad*Views Toolbox. To create a folder, click on the Ad*Views Toolbox and then the New Folder icon and give the folder a name. Helpline Page 3 of 14

4 II. Step 2: Filling in the Data Selections The Data Selection screen contains two sections: Required Selections and Optional Selections. Tip: In all Ad*Views templates, including the Advertiser Share of Business report, always review and complete your Required Selections before moving on to the Optional Selections. Complete Required Selections First Complete Any Necessary Optional Selections Last A) Required Selections Tip: If your any of the Required Selections are already filled in, there is no need to reselect them all. Review your Current Selections (displayed on the right-hand side of the screen) and only change those items that are not correct. Often, you will only need to change the Report Period to proceed. 1) Double-click on Market. (a) Find the desired market in the list of Available Markets on the left hand side of the screen. (b) Double-click on this market to move it into the Selected Market(s) box on the right hand side of the screen. (c) Click on OK Helpline Page 4 of 14

5 Available Markets Appear in this Box Double-click on Your Market to Make it Appear in This Box 2) Double-click on Media Type. Select Spot TV as your media type by double-clicking on it. Click on OK. Available Media Types Appear in this Box Selected Media Types Appear in this Box Helpline Page 5 of 14

6 3) Double-click on Report Period. The report period you choose will determine the Start and End dates you can select. Choose one of the available report periods: (a) Current Month/Current Quarter/Current Week: Choosing any report period with the word current in front of it allows the user to set up an Auto Run report that will run every month/quarter/week automatically. If Current Month is selected, the report will be generated for the most recent month for which all data is available, and then automatically every month thereafter. (b) Month/Quarter/Week/Year: These selections are used for reports that the user does not want to be generated automatically at regular intervals. For example, choosing month will allow you to select a range of one or more months for the report (i.e. January February). Selecting Quarter will allow you to select a range of quarters (i.e. Q Q4 2002). Choose an Available Report Period 4) Select a Start Date and an End Date for the report. Note: If this is an Auto Run report (i.e. Report Period = Current Month/Current Quarter/Current Week) no Start Date or End Date must be entered. 5) Select either the Standard or Broadcast calendar. Click on OK. Helpline Page 6 of 14

7 Select Either the Standard or Broadcast Calendar Choose a Start Date Choose an End Date 6) If this is not an Auto Run report, skip to item 7. Click on the Auto Run Report drop-down box. Select Month. Note: If you have chosen Current Week as your report period, select Week from the Auto Run Report drop-down box. If you have chosen Current Quarter as your report period, select Quarter from this field. Select Month from the Auto Run Report Drop-down box 7) Double-click on Measures. Select Units and $$$. Click on OK. Place a Checkmark in the Boxes Next to Units and $$$ Helpline Page 7 of 14

8 B) Optional Selections: No optional selections are necessary for the Advertiser Share of Business report. Tip: Optional selections are used to narrow down the finished report. For example, if you want this report to display only a select few subsidiaries, double-click on Advertiser under Optional Selections and choose the desired subsidiaries. The resulting report will only display those subsidiaries that you have selected. Tip: Stations appear alphabetically in the completed report. If you want to customize the order in which the stations are displayed, double-click on Station under Optional Selections and doubleclick on each station in the order that you would like to see them in the finished report. Click on OK once all desired stations have been selected. Helpline Page 8 of 14

9 C) Excluding Promos and Direct Response: If you do not want promos and/or direct response advertisers to appear in your finished report, you can exclude them by checking off the Exclude Direct Response and/or Exclude Promos checkboxes. Place a Checkmark in the Boxes Next to Exclude Direct Response and Exclude Promos Helpline Page 9 of 14

10 III. Step 3: Submitting the Report A) Click on OK to submit the report. Click on OK to Submit the Report B) Check off the Send me an notification checkbox and make sure your correct address is listed below. (The server will send you an when your report is complete.) C) Select the folder within your Archive where you would like to store the finished report. D) In the File Name field, enter a name for the report. This title will appear at the top of the finished report. Helpline Page 10 of 14

11 E) Click on Submit to submit the report to the server. Check off the Send me an checkbox Type your address here. Select the folder for the finished report Enter a title for the report Helpline Page 11 of 14

12 Part II: Retrieving and Manipulating the Advertiser Share of Business Report I. Step 1: Retrieving the Completed Report A) Click on the Archive folder where the finished report has been stored. B) Double-click on the finished report Click on the folder where the report is stored. Double-click on the finished report. C) Click on OK D) Click on Yes to start the download E) Click on View to open the report. Helpline Page 12 of 14

13 F) The finished report will be displayed on your screen. II. Step 2: Constraining the Report A) Advertiser Share of Business Constraints Note: At this point, your report is displaying all subsidiaries in the market that have advertised during the specified report period. In order to display only the Top 25 subsidiaries, you will need to apply Constraints as follows. 1) Click on the Properties icon. 2) Click on the Constraint tab. Constraint Tab 3) Click on Add 4) Complete the fields as follows and click on OK: (a) Constrain On: Top N (b) Report Column: Total (c) Measure: $$$ (000) (d) Value: 25 Helpline Page 13 of 14

14 5) The report will now only display the Top 25 subsidiaries in terms of spending. Tip: There are many ways to sort and constrain the Advertiser Share of Business report. Please reference the Common Sorts & Constraints document for assistance with additional sorts and constraints. Helpline Page 14 of 14

15 Advertiser Share of Business Sample Report Helpline

16 AD*VIEWS Report : Custom Report Advertiser Share of Business Selections Data View Measures ($000) Media: SP Sort Order: Market: Market Name Constraint: top 25 total $$$ (000) Period: May May Notes: Subsidiary Total WAAA WDDD WEEE WFFF WGGG WHHH STEWART UNIVERSITY Units % % % % 2 1.2% $$$ (000) % % % GIULIANI REMO FOR PRESIDENT Units % % % % % $$$ (000) % % % % % % MARRERO MOTOR DIVISION Units % % % % % $$$ (000) % % % % % % ABBIE RESTAURANTS INC Units % % % % % % % $$$ (000) % % % % % % % ABILIO CORP Units % % % % 5 1.8% % $$$ (000) % % % % PAYNE CORP Units % % % 2 0.9% % $$$ (000) % % % % % % ENSIGN MOTOR CO Units % % % % % % % $$$ (000) % % % % % % % WARD FURNITURE INC Units % % % % % % $$$ (000) % % % % % % COPYRIGHT 2007 by Nielsen Media Research Page: 1-1 of 4-1