TRAINING GUIDE. Foundation Advanced Enhanced

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Solomon Moody
5 years ago
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1 TRAINING GUIDE

Introduction Contents It s our vision at Communicator to help customers achieve breakthrough results that they can t get anywhere else. 01 Foundation P.

We offer training in the form of modules to provide our customers with the flexibility to either choose an individual topic to learn, or to package up various modules into a purpose built training

2 Introduction Contents It s our vision at Communicator to help customers achieve breakthrough results that they can t get anywhere else. 01 Foundation P.05 To do this, we know it s essential that customers are able to use the Communicator Suite in the most effective and efficient way for them; that s where our training service comes in. We offer training in the form of modules to provide our customers with the flexibility to either choose an individual topic to learn, or to package up various modules into a purpose built training session. What s more, self-service training tutorials are also available online, 24/7, via our customer training portal. This means step by step tutorial content is always at hand - the ideal complement to our range of onsite and online sessions. Our training offering covers three levels; foundation, advanced and enhanced. Each of the three levels cover all areas of the Communicator Suite to ensure a well-rounded learning experience Advance P.07 Enhanced P.10 The Scale The Communicator Sophistication Scale P.11 2 Communicator Suite - Training Guide 3

Foundation The Foundation modules are available to every Communicator customer. They are the building blocks for success with Communicator and our investment in our customers.

3 Foundation The Foundation modules are available to every Communicator customer. They are the building blocks for success with Communicator and our investment in our customers. The foundation level offering includes everything you need to know from importing data, right through to creating and dispatching a message; the perfect head-start on the road to sophisticated marketing. The Foundation modules can be studied online, you can come to us or we can come to you.* What s included? Data Covering contact tables, mailing lists, filters and manually importing data Message Including creation, templates, plain text and previews Dispatch Sending test dispatches, standard dispatches, cycles and understanding statistics 4 Communicator Suite - Training Guide * Travel costs may apply. 5

Advanced The Advanced modules are designed to be flexible, to enable our customers to prioritise which areas they d like to develop, in line with key objectives.

4 Advanced The Advanced modules are designed to be flexible, to enable our customers to prioritise which areas they d like to develop, in line with key objectives. Advanced modules do what they say on the tin, they cover pretty much everything you need to know about more advanced functionality in the Communicator Suite, also aiding in customer progression through the Sophistication Scale. Typical packages include: Data in detail Automation Campaign Masterclass Learn how to grow your database and create the correct structure to collect and store behavioural information about recipients. We ll then show you how to use this data to drive engagement by sending targeted, relevant and timely s. Discover how to cleanse data and increase your active customer database. We ll then cover how to segment this data and target customers with dynamic content, tailored to each segment. Even better, learn how to set up these campaigns to run automatically, enabling you to focus time on other key business objectives. Get to grips with Communicator s and template designers to create your own designs with no HTML knowledge necessary. Then learn how to effectively measure the success of your campaigns for continual improvement. Or you can create your own training session from the choice of modules below: Targeted using filters to send targeted s Campaign build using template and designers and content checking Administrative managing new and existing users in your account Automation using dynamic filters and setting up recurring messages Data Infrastructure creating the correct setup for your data Reporting understanding the performance of your campaigns Data Collection growing your customer database Relational advanced data structures to store additional behavioural data Re-engagement increasing your active customer database Integration the benefits of linking Communicator to your CRM system Segmentation & targeting segmenting data to power targeted s 6 Communicator Suite - Training Guide 7

5 Enhanced The Enhanced modules are designed to expand on our key modules and seek to optimise marketing activity across multiple channels. They also serve up some extra creativity in the form of intelligent personalisation. The Enhanced modules are for those committed to mastering sophisticated marketing and looking to top the Communicator Sophistication Scale. They include: SMS How to use SMS functionality in Communicator, covering everything from data to dispatch and reporting. Image personalisation Discover the next level of personalisation with dynamic creative content. 8 Communicator Suite - Training Guide 9

The Sophistication Scale The Communicator Sophistication Scale

Identify where you are, where you want to be then benefit from our

SIMPLIFY YOUR PLANNING For more information, please get in touch with

6 The Sophistication Scale The Communicator Sophistication Scale simplifies your plan for progression. Identify where you are, where you want to be then benefit from our experience to help you get there. SIMPLIFY YOUR PLANNING For more information, please get in touch with our training team or visit the website 10 Communicator Suite - Training Guide 11

SOPHISTICATION SCALE. A framework for ambitious marketers

SOPHISTICATION SCALE. A framework for ambitious marketers SOPHISTICATION SCALE A framework for ambitious email marketers Introduction Using the Sophistication Scale As you ll no doubt know, email is an amazing marketing channel. It s consistently quoted by reputable