KEY FUNCTIONS. Dynamic content. Conditional s. A/B/X testing. Creation. testing. Video s. Spam. testing. Advanced personalisation

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1 KEY FUNCTIONS Dynamic content Conditional s Messages sent as part of one campaign will automatically adjust their looks to particular addressees preferences. Depending on the values of the characteristics describing concrete subscribers or their recorded behaviours, the users will receive different contents, images and links. Thanks to this feature each message will ideally correspond with its recipient s expectations. A/B/X Comparing the effectiveness of different creations on a test group of addressees allows for the selection of the most effective one and finally sending it out to the whole base. SARE offers the possibility of comparing an unlimited number of messages, the analysis of the effectiveness of message headers or message contents, as well as the automatic triggering of final sending after the predefined objectives have been met. SARE will automatically send a message even to just one addressee, if a predefined condition is met. The condition can be defined for example as a date, an hour or a certain behaviour. The functionality allows for birthday s, reminders or even defining a whole scheme of consecutive or text messages. They can rely on the time or the recording of an action performed by a user (e.g. opening, clicking, saving, making a recent purchase, or logging on). Creation SARE allows for checking if a message is displayed correctly in thirty most popular clients, as well as on the iphone and the ipad. The system also allows to carry out a test or preview of Plain Text boxes where a text mail is sent. One can view either whole mailboxes or particular messages, with or without blocked images, without the need to log on the mailboxes. Video s Adding a video to newsletters significantly stimulates interest in the information presented in the , and increases the number of clicks. Now, the technology enables SARE system users to easily add videos from popular websites (such as Youtube.com, Blip.tv, Vimeo, Metacafe, Veoh czy Dailymotion) to their messages. Advanced personalisation SARE allows to include any details of a subscriber in the header and the body. These can be names, surnames, cities, information on the number of points collected, individual discount codes or passwords. If necessary, Polish names will be automatically conjugated to the vocative case (e.g. Witaj Marku!). The advanced personalisation covers also links embedded in the body, thanks to which every addressee can be redirected to a website of interest (e.g. a survey). Spam A detailed analysis of creations allows to measure the probability of blocking them by anti-spam filters. The points counter shows a safe level one should hold on to. Every unwanted element is accurately described so that it can be eliminated, which will later help to get all the messages through to their recipients. Integration with social media Recipients of newsletters circulated by SARE can easily publish them on social networking websites, thus increasing their impact. The functionality allows for promoting messages on Twitter, Facebook, Blip, Flaker, Śledzik and Wykop. The reporting system shows which of the websites are most effective.

2 KEY FUNCTIONS Bar codes SAREscript SARE allows for sending s which contain bar codes. These bar codes can be fully personalised. The system automatically transforms character chains into their graphic equivalents and embeds them in the content of a mailing or a newsletter. After the message is printed, the bar code is readable by a cash register for example. It allows for attracting the recipient of a message to a shop (or other place where bar codes are used) and accurate assessment of the campaign effectiveness. SAREscript is an open developer platform permitting for the unaided creation of new functionalities, best corresponding with a client s current needs. The interfaces were made available for a dozen or so most popular solutions, other can be created based on publicly accessible documentation. SAREscript allows for creating scripts for such actions as modifying contents, defining sending procedures, operations on databases. Combining the solution with API and SOAP interfaces offers almost unlimited possibilities for developers. SMS campaigns Advanced reporting SARE allows for sending an unlimited number of SMS messages, which perfectly complement marketing activities. Every SMS message can be personalised which means that it can contain a name or a unique discount code for example. The module of SMS campaigns offers comprehensive delivery reports and behavioural targeting tools. It also supports return communication, i.e. it receives and saves in a data base the information contained in text messages sent by users to premium or other numbers. The reception of such a message can also trigger a particular action (e.g. sending an or the next SMS message). The comprehensive reporting module allows to follow the results of particular campaigns and compare them. The indicators for openings, clicks and returns measure recipients interest in particular topics as well as the their activity levels. All the data are available as scalable graphs and tables, which can be exported to a selected format. The integration with Google Analytics offers an opportunity to follow users further activity on a website and determine the conversion rate of a mailing. Behavioural targeting The information about recipients actions (e.g. clicks on particular links) can help to adjust contents of consecutive newsletters to the recipients preferences even more accurately. Thanks to this feature, a person who has read about the same product for the third time, will be able to receive more information about this product in the next or be offered to buy it. Similarly, an SMS message will be sent to a person who has repeatedly failed to receive an . SARE also allows to create behavioural profiles, and the information on particular recipients reactions can be exported and used in other marketing activities. Polls The new module of polls available in SARE enables carrying out advanced Internet research. With this function, the influence the effectiveness of the implemented e- -mail marketing campaigns and pro-sales activities may be significantly influenced. In the system, various types of questions can be created, such as e.g. single choice questions, multiple choice questions, open questions, and matrix questions. You can also generate a special question asking for the in order to expand the address base. In addition, the system allows addition conditions to questions, use of your own poll templates (as well as templates available in the system), and conducting thorough analyses based on advanced reports from the research.

3 Use of templates stored in the system Import of an unlimited number of external templates Import of final newsletters from the hard drive Newsletters created on the basis of imported websites Automatic newsletter download from the URL address (at specific dates) Cyclic despatches at the given frequency (e.g. on the first Tuesday of every month) Support of HTML and TXT s Intuitive message editor that does not require the knowledge of HTML Automatic name inflection (e.g. Witaj Adamie ) PREPARING AND SENDING S Ability to add a link enabling recipients to edit their data Simple insertion of links for newsletter preview in web browsers Content personalisation that works in newsletters previewed in web browsers Simple insertion of the opt-out footer Trial despatches and message preview at the editor s level Sending attachments in any format Choice between graphics sent in s and graphics downloaded from the server No limits for graphics attached to s Unrestricted choice of the name and address of the sender Unrestricted choice of the return address In the To: area, message recipients can only see their address or their full name Different coding for different language versions Trial despatches to an unlimited number of addresses Calendar for mailing schedules Ability to send an acknowledging to the imported address database Double despatch blockade Proper delivery and white-listing on the biggest Polish servers Automated response to new subscribers Sharing sent newsletters over RSS Link tagging Personalisation of URL addresses Recommend to a friend function POLLS Research directed at the recipients of the newsletter, at the subscribers saved in the address base Research aimed at a wide group of recipients, published on the Internet A choice between your own poll template and system templates Generating questions: single choice, multiple choice, open, matrix The ability to ask for addresses Advanced decisiveness of questions Detailed research reports

4 SMS CAMPAIGNS Message content personalisation based on various characteristics of the subscribers Sending messages to the entire base or only to chosen groups of recipients Demographic and behavioural targeting Delivery reports with the exact time of message delivery Information about the number of unsent messages and the reason for despatch failure Managing groups of recipients who either have (or have not) received messages History of particular campaigns Specific information on the costs of the campaign and the used budget SMS gateway to send individual messages ADDRESS BASE MANAGEMENT Simple addition of single addresses Synchronisation with external databases (API and SOAP interfaces) Using the coded SSL connection in database synchronisation Individual addition of subscribers through forms on web pages Automatic creation of complex subscription forms Gathering data from various forms and automated grouping Automatic despatch of acknowledging s (double opt-in) Defining the events following adding or deleting an address Describing the recipients by any characteristics (e.g. age, occupation, income) Ability for the recipients to update their data themselves Freedom to define the names of database columns Grouping the recipients according to any database criteria Complex recipient search engine Advanced search engine of phrases (both hard and soft phrases) Import of external databases Automatic address de-duplication upon import Finding incorrect addresses upon import Saving the structure of frequently imported files Entering data by copy-paste Automatic status attribution (e.g. stored, deleted) Seven status types Ability to block certain recipients from entering the database Ability to export the entire base or only its specified part

5 REPORTING Information about the number of opened messages (by numbers and by percentages) Recognition of key phrases in the return content (e.g. out of the office ) Statistics of openings over RSS Information about the exact time of each opening CTR effectiveness Statistics of link popularity by the number of clicks List of recipients who clicked a given link and the ability to manage them Information about the exact time of each click Ability to use an unlimited range of words in links (URL branding) Distribution of clicks shown over the design (hit map) Hour-by-hour statistics of openings and clicks Day-by-day statistics of openings and clicks List of unsubscribed recipients and the ability to manage them Comparison of the effectiveness of particular campaigns in form of tables and graphs Archive of sent messages Information about the growth of the address base in form of a table and a graph Cooperation with the Google Analytics system Analysis of campaign results for given segments of recipients Dynamic and scalable 3D charts Graph presenting the statistics of the domains of the address database List of recipients who opened the message and the ability to manage them Export of the statistical report to MS Word or MS Excel No costs for system purchase No costs for despatch start-up Free training for an unlimited number of users Access to the system from any online computer Simple and individual operation Usage of external servers and big capacity links System that is ready to process personal data The highest level of security recommended by GIODO (General Inspector for Personal Data Protection) Free advice related to personal data processing Advanced e-invoicing system Access to the system through the secure SSL connection ( Simultaneous multi-user access Power restrictions and different levels of access (e.g. editor, analyst) Adaptation to different time zones English version of the SAREscript system Name inflection Numbers written as words PURCHASE AND USAGE Simple and advanced filters