The Secrets to Making Money with Social Media Video Marketing

Transcription

1 The Secrets to Making Money with Social Media Video Marketing Capture Attention, Build a List and Make Money Faster and Easier by Combining the Power of Web Video and Social Media. Exclusively Prepared by Mike Koenigs, Co-Founder of Traffic Geyser 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 1 of 19

2 Introduction: Do you feel left behind when it comes to online marketing? Online marketing should be about making money with less effort. It should be EASY to learn. It is - if you have the right system. Over the next few slides and pages, youʼll learn an easy system for unlocking the power of online marketing - with video. All you need to remember are Five Pʼs. First, a little background MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 2 of 19

3 Web Traffic There are two ways to get traffic. Paid (mostly PPC or Pay Per Click ) or Organic (Free). Paid / PPC Organic/Free (Receives three times more clicks than paid traffic) People do PPC and Paid because itʼs easy. What if free was easier and gave you better results? It is - when you use Social Media and Video together MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 3 of 19

4 Social Media Marketing What is social media? Content created by people using highly accessible and scalable publishing technologies. It is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. It has become extremely popular because it allows people to connect in the online world to form relationships for personal and business - and generate massive amounts of free traffic. Why is social media marketing so powerful? Social Media Networks Connect You to Over 1,500,000,000 Internet Connected Users Worldwide and Soon Over 4,500,000,000 Mobile Phone Users Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 4 of 19

5 Why Does Online Video Marketing Work So Well? 10 Billion videos watched in US Every Month Almost 60% of all web traffic is video Over 100 million people view online video/month in US The average duration of an online video is 3.5 minutes Video listings show up in ALL search engines including Google, Yahoo and MSN in as little as 10 minutes Effective Social Video Marketing Put your content EVERYWHERE so it will be found by a potential audience of BILLIONS worldwide! Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 5 of 19

6 The Five Pʼs of Social Media Marketing 1. Present - Create easy-to-make, unforgettable content that the search engines find and index quickly 2. Penetrate - Distribute your content to every social media network imaginable to get traffic 3. Position - Present an offer, convert and capture leads 4. Persuade - Create a conversation with your visitors using product demonstrations, tutorials, training, testimonials, social proof and comments 5. Profit - Convert your traffic into sales and cash Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 6 of 19

7 Present: Content Creation Made Fast and Easy Introducing the 10 x 10 x 4 Formula: Make a series of short 1-3 minute videos FAQs (Frequently Asked Questions) 10 SAQs (Should Ask Questions) FAQs: 1. End repetitive selling 2. Generate targeted traffic 3. Make your sales process efficient and profitable 4. Save time and money SAQs Create and Build: 1. Credibility & Trust 2. Differentiation of you & your product 3. Desire for your product or service 4. Decrease or eliminate the need to sell Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 7 of 19

8 Penetrate: Maximum Exposure for Your Content Your Media Video Sites Podcast Directories Social Bookmarking Search Engines Social Networks Blogs Podcasts 1. Submit your content to Video sites 2. Add videos to Podcasts 3. Submit the Podcasts to Podcast Directories 4. Place Videos and Podcasts on Blogs 5. Submit Podcasts, Videos and Blogs to Social Bookmarking Sites 6. Submit Video Links and Blogs to Social Networking sites including Twitter & Facebook 7. Search Engines find your content and send you free traffic 8. Traffic goes to Video Lead Pages to Capture Leads (*Note: You can automate the submission process) Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 8 of 19

9 Position: Present Your Offer and Capture Leads Enter your contact information and Iʼll give you 20 free videos that will teach you everything you need to know about Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 9 of 19

10 Persuade: The Social Media Money Machine Send Leads to a Blog with , Mobile Text or an Autoresponder. Blog visitors watch and read your content and interact with you by posting comments and asking questions. Social Proof on Your Blog is Created With: 1. Product Demonstrations 2. Tutorials and Training 3. Testimonials 4. User-Generated Comments Community Benefits: 1. Massive social proof creates trust and bonding 2. Your web sites and blogs stay in the search engines 3. Visitors tell other people about you 4. Visitors describe want they want and donʼt want 5. A sense of reciprocity so they buy more from you Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 10 of 19

11 Profit: Convert Your Traffic into Ca$h The Belcher Button Source: MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 11 of 19

12 Notes: 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 12 of 19

13 Sample Lead Pages and Video Content Watch and visit these sites to learn how simple video lead pages can be used to build a targetted list Lead Generation: Video Camera Guide Lead Generation: Mac or PC, Desktop or Laptop? Lead Generation: How To Influence Anyone by Answering Four Questions Lead Generation: The 10x10x4 Money Magnet Formula Lead Generation: Make Money Fast & Easy with Affiliate Video Marketing Lead Generation: Follow Up with Mobile Text/SMS Messaging Affiliate + Product Review: Flip Mino HD Camera Review with Free Drawing Affiliate + Product Review: LiveScribe Review and Free Drawing Affiliate + Product Review: Perfect Desktop Podcasting Microphone Affiliate Interview - Licensing with Bob Serling MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 13 of 19

14 GET TRAFFIC IN 3 EASY STEPS 1. Upload your video to Traffic Geyser. 2. Traffic Geyser automatically distributes your content to over 90 sites in minutes saving your hours, days and even weeks of time: 3. YOU Get Traffic, Rankings and Quality Leads QUICKLY AND PAINLESSLY many of our users see results in minutes! Traffic Geyser distributes multimedia content to over 90 social bookmarking, social networking, blogs, podcast directories and automatically creates itunes compatible podcasts in MINUTES, saving you DAYS or WEEKS of manual submissions. Search engines LOVE multimedia content and push your content to the top! No other system does what Traffic Geyser does. More sites are added EVERY MONTH to get you more rankings. Join Mike for a FREE EXTENDED training webinar of Traffic Geyser at: New Features Capture leads! Unlimited Video Squeeze Pages for lead generation with 15 proven templates Follow up with leads automatically with , autoresponders, mobile text/ SMS and direct mail One-click WordPress blog installation - we host everything for you at no extra charge Advanced video player with forms and button support Save time and dominate more keyword phrases with the same video using the automated multiple submission feature Schedule videos to be distributed anytime in the future to stay on top of the search engines Automatically put your videos on unlimited user WordPress blogs for MASSIVE distribution of your sales message and get even more traffic Slideshow feature: upload or a few pictures, pick up the phone, dial a toll free number, dictate your sales message, and Traffic Geyser will automatically make your video! WordPress plug in pings social bookmarks every time you add new content to your blog! Get increased local search engine rankings with GeoTargeting and GeoMapping support Custom YouTube video player display YouTube videos on any site without branding, advertising or linking back to YouTube! Free training videos a complete course in multimedia marketing worth thousands of $ 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 14 of 19

15 Video Producerʼs Buyerʼs Guide ScreenCasting Software A screencast is a digital recording of computer screen with audio narration. For people afraid of being on camera (get over it :), itʼs a fast, cheap and convenient way to make videos. The easiest way to make a screencast is to record your computer screen or PowerPoint with Camtasia (Windows), ScreenFlow (Mac) or CamStudio (Windows, Free). Then you can upload your video to various video sharing sites and put the final product on a blog. Presentation Tools: PowerPoint (Windows) Keynote (Mac) Screen Recording Tools: Camtasia.com (Windows) ScreenFlow (Mac) - CamStudio.org (Windows, Free) Jing.com (Windows and Mac, Free) Microphones for ScreenCasting: The best microphones are USB Condensor microphones - see the product review link below. If youʼre on a budget, you can get a USB headset microphone for about $20-$50. Logitech and Plantronics make some of the better units. Desktop Podcasting Microphone Review MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 15 of 19

16 Cameras, Lighting, Microphones & Accessories EVERYONE wants to know when it comes to cameras, lights, microphones and the lot for product creation and video work. This is a nice system you can put together for about $3500 that gives you EVERYTHING you need for a professional production. Itʼs easy to set up, easy to use and very compact. This post is in response to a question we received from a business mastermind member in a group coaching call. The Canon series are nice cameras for the money. Most have an input for an external microphone and you can get a nice wide angle lens too. Make sure you get the wide angle lens from Canon, NOT a 3rd party because the optics are usually inferior. Hereʼs what you should get: Canon HG20 Hard Disk Camcorder ($599) Canon_3085B001_VIXIA_HG20_AVCHD_Hard.html OR Canon VIXIA HF-10 AVCHD 16GB Dual Flash Memory/SDHC Memory Camcorder ($599) Canon_2573B001_VIXIA_HF_10_AVCHD_16GB.html OR Canon VIXIA HV30 HDV Camcorder ($599) - tape-based Canon_2680B001_VIXIA_HV30_HDV_Camcorder.html Each of these cameras are comparable and will allow you to capture professional quality footage. Here are the pros and cons of each: Hard disk camcorder: holds LOTS of footage. Pain in the butt to copy data off (takes a long time through a USB cable). Compact flash camcorder: Hold less footage than the hard disk camcorder but the quality is the same. You can swap a cheap SD card out of the camera, dump 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 16 of 19

17 video from it, pop a new one in and keep shooting faster than a tape. Much faster to copy data off a SD card than hard disk. Tape-based HV30 HDV camcorder. I hate tape. I really do. But HDV is standard and AVCHD is what the hard disk and compact flash cameras use. Itʼs harder and slower to edit the AVCHD than HDV. Tape stinks but you can connect this camera DIRECTLY to your computer and use it as a webcam and get great quality video. You could technically record to a laptop AND tape simultaneously so you wouldnʼt have to digitize it after youʼre done. The #1 problem is if you go over 1 hour, you have to stop your presentation and wait for someone to swap tapes, then restart about a 30 second PITA (pain in the ass). If you get the Flash camcorder, youʼll need to get a couple SDHC flash memory cards theyʼre cheap and removable. Iʼd lean in that direction because you can swap out a flash card, pop in a new one and record HOURS of content without having to hook up the camera to your computer via USB and WAIT. Plus you can dump video from a card while shooting on a new card. Over the long haul, hard disk camcorders are bound to fail. Bottom line: the HV30 is better from a full compatibility standpoint but a pain in the butt because of tape. Hard disks store more. Compact flash is about the easiest and most reliable to deal with. Recommended Accessories: Canon Wide Angle Lens ($179) Canon_3187B001_WD_H37C_II_37mm_Wide.html Sennheiser Evolution G2 100 Lavalier Microphone ($549) Sennheiser_EW112PG2_A_Evolution_G2_100_Series.html Manfrotto mini tripod ($59) Manfrotto_by_Bogen_Imaging_785SHB_785B_Modo_Mini_Tripod.html Beachtek Dual XLR Microphone Adapter ($179) 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 17 of 19

18 Beachtek_DXA_2S_DXA_2S_Dual_XLR.html Rode Shotgun Microphone ($269, but theyʼll give you a better price) Rode_NTG_2_NTG_2_Shotgun_Microphone.html OR Sennheiser Evolution G2 100 Wireless Microphone System Sennheiser_EW135G2_A_Evolution_G2_100_Series.html DayFlo-EZ LITE Head softbox light kit ($875) These are really easy to set up and use, come with cases and a training DVD thatʼs pretty good. Itʼs almost impossible to mess up setting up a softbox system and the quality youʼll receive is fantastic and very professional. This kit includes a green fabric background and stand so you can do chromakey too. Not for now but nice to have. You can also hang muslin backgrounds so you can shoot against something neutral. With this setup, youʼll be able to capture your entire presentation and have very nice audio and be well-lit. The combination of the two microphones will do two things for you: #1: Youʼll wear the wireless lavalier microphone #2: The shotgun OR handheld microphone can be used to capture audience questions #3: The XLR microphone adapter will allow you to connect professional microphones to any camcorder that supports a microphone input. If you got a second camera and tripod, you could have one of your assistants capture you close up, follow you around and an editor could put together a REALLY nice product for you that will appear very professional. Whatever the case, make sure someone is standing by the camera with a pair of headphone and monitoring your audio! 2009 MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 18 of 19

19 When you order from B&H, you can often get a better deal if you just ask for it as long as youʼre buying a package. It never hurts to ask and you might save yourself $100 or more! A cheap mic that will work fine for beginners on a budget: Ok, if youʼre REALLY on a budget and need a cheap, tolerable little microphone that will sound fine for most home shooting setups, get this little thing: G31 TECHNICA AUDIO ATR-35S ATR35S Lapel Microphone Microphone You can get them for $25-$30 on ebay. Itʼs wired, has a mini plug that will fit in any camera with an external microphone input. Just do a search on ebay for ATR-35s. Make sure you watch the Camera Buyerʼs Guide video MikeKoenigs.com, Inc. and Traffic Geyser, LLC All Rights Reserved Page 19 of 19