WELCOME! - Brisbane City. Kurt Sanders Director of Strategy The Content Division. Terri Cooper Small Business Liaison.
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2 WELCOME! Terri Cooper Small Business Liaison - Brisbane City Kurt Sanders Director of Strategy The Content
3 How to build a website for your business without spending a fortune, making your customers hate you, or killing each other because your website needs updates and that s not my job I have enough to do I own a small business for heaven s sake no you shut up
4 Part 1 SHIFT YOUR MINDSET Hands off! Don t even think about turning on your computer yet... Part 2 Planning, platforms, your best fit
5 SHIFT YOUR MINDSET CUSTOMER JOURNEY = Purpose
6 SHIFT YOUR MINDSET BANNED PHRASE IN YOUR BUSINESS LIFE FROM THIS DAY FORWARD: We got a website because we just needed something up there TWEET THAT!
7 SHIFT YOUR MINDSET The real question is... If my website was only allowed to do one thing that my customer would benefit from, what would that thing be? SIMPLE QUESTION SOLVES A BIG PROBLEM
8 SHIFT YOUR MINDSET INTENT... See our breakfast menu? Opening hours? Get in contact fast? Get in contact slow? Search for a product? Read a blog? Buy a product now? Find a price? Show off a portfolio? INTENT IS EVERYWHERE, IT SURROUNDS US, BINDS US, OUR CLIENTS HAVE IT - Yoda, probably
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10 SHIFT YOUR MINDSET Customer Customer Your site Customer
11 SHIFT YOUR MINDSET Business Insider Facebook Pinterest Twitter Podcasts News.com.au YOUR TEENY TINY LITTLE WEBSITE Competitors YouTube Google Flickr LinkedIn
12 SHIFT YOUR MINDSET Key takeaways Don t build a website before you know why you need a website Put your customer s key pain point at the centre of your plan, not yours Understand how people will find you, and build your site accordingly TWEET THAT!
13 Planning and platforms Register your domain Planning your pages and content What website platform should I use? A few technical but easy-to-understand things
14 Plan your pages
15 Sketch out your wire frames
16 LOGO OPEN HOURS /file/d/1dn-aabrlatcp4 RNxO2HCHoj7InSHhq DQ/view?usp=sharing OUR MENU BOOK A TABLE REVIEWS This was the best breakfast in the world, eat up legends.
17 Write your content - top tips Break it down page by page in a word doc Put your head down and write - DON T LOOK UP Write every page without stopping, using your wireframes as a guide on length of copy Now that you ve finished, realise it s terrible and go back and fix it Know your customer, know your keywords
18 Write your content - top tips
19 Your content - imagery and video Use stock imagery sparingly - original is better If you can t take good photos, get them done properly Video: What is its purpose on your website? About us Case studies Testimonials Headers/backgrounds Raw video, generally, is better on social - your website needs to be better
20 Choose your platform - web builders Source:
21 Choose your platform - web builders PROS Most template designs are quite nice Drag and drop super easy to use - Wix and Square Space have pixel perfect drops Third-party apps - you can plug in live chat options, online booking tools etc Free domain name in one-year plan Good support for paid customers A lot have e-commerce solutions Most reformat for mobile sites Most make an attractive SEO structure for you (URL, H1-H6, tags, categories) Solid storage for paid plans Takes care of your hosting for you No coding skills required WYSIWYG editor
22 Choose your platform - web builders Cons Monthly subscription cost depending on your needs ($8 - $25) costs extra Ads, ads everywhere in free versions and some paid versions Choose your template wisely, many can t be changed Third-party apps - can be dodgy, and can be deleted BYO domain supported, but at a cost No access to source code Some designs have terrible SEO structure No control What happens when your business grows?
23 Choose your platform PROS Everything the web builders do and more Millions of themes Millions of plug-ins Free software Powerful content management capabilities FREEDOM BABY! CONS Assembly required
24 Key takeaways Just getting started, no money and little time? SITE BUILDER (Wix, Weebly, SquareSpace) Want more control, preparing for growth, happy to learn a bit? Wordpress E-commerce? Shopify et al Blogging Wordpress, no question
25 Resources websitetooltester.com au.pcmag.com Youtube tutorials Linda tutorials Bluehost.com FAQs and tutorials Envato.com winningwp.com/wix-vs-wordpress-which-is-best/
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