BRING IT ON. InTEgRATE 2013 POST SHOW REPORT

Transcription

1 BRING IT ON InTEgRATE 2013 POST SHOW REPORT

2 SPOnSORS & PARTNERS Feature Sponsors and Supporters: Media Partners:

3 The quality of the attendees and seamless cooperation between CEdIA and Integrate combined with a high standard of exhibits by all suppliers resulted in one of the most worthwhile events in recent times for our industry. Dean Stephens Altronic Distributors OVERVIEW name: Integrate date: August 2013 LOCATIOn: Sydney Convention & Exhibition Centre, Darling Harbour number OF ATTEndEES: 4865 SHOW PROFILE: For the first time, Integrate, in association with InfoComm International and CEDIA, brought the commercial and residential sectors together in the largest event in its history. Over 550 of the world s biggest brands showcased the latest innovations to hit Australasia, combining the best in conferencing, digital signage, video projection, unified communications and pro audio and lighting with the latest in home networking, entertainment, lighting, energy management and automation. WEBSITE: All research results are taken from 2013 pre-show registration data and post-show surveys.

4 FEATURES I found the show and quality of exhibitors extremely informative and professional. The organisation running the show was very efficient. Well worth the trip across the Tasman! Salve Barnao, Managing Director Vision Enhancement NZ Ltd Leading Industry Brands NEW PRODUCT INNOVATION Over 550 leading industry brands came together in an annual showcase for the audio visual, entertainment and information communication technology industry. With big-name brands like AMX, Extron, Hills SVL Group, Panasonic and Sony exhibiting alongside an exciting array of specialist suppliers, many of the industry s biggest players were on show at Integrate. Integrate is the launch pad for hundreds of new products and technologies into the Australasian market. The latest innovations in audio and video conferencing, interactive displays, LED video walls and pro-audio were on display, showcasing a window into the future of the industry and an exciting launch-pad for exhibitors and visitors alike. iroom idock BAR Close to 5000 visitors and 1000 exhibitors frequented the iroom idock Bar over the three days to network and soak up the atmosphere, whilst experiencing the latest in Samsung s display technology. REAL-LIFE APPLICATION SIMULATIONS Introduced at Integrate 2013, a Pro AV Solutions e-health feature showcased live and recorded demonstrations from AMX, Sony Kramer, Hills SVL Group and more, designed specifically for distance health and health simulation training. These real-life application simulations helped visitors to understand first-hand the importance of technology and how it can integrate across different applications.

5 SEMINARS & WORKSHOPS Integrate 2013 was a great opportunity for me to be exposed to the latest industry products, people and education seminars. Rebekha Naim, Teacher, Diploma of AV Technology RMIT University INFOCOMM UNIVERSITY Hosted by local and international industry experts, InfoComm University brought the latest global trends and insights fresh from InfoComm 2013 with a series of a la carte seminars for the commercial AV industry that covered a wide range of topics, from wireless technology to energy management. TECHNOLOGY FOR WORSHIP PAVILION Brought to you by Technologies for Worship Magazine (TFWM), the Technologies for Worship Pavilion returned by popular demand to offer a series of hands-on workshops and educational seminars. The TFWM Pavilion provided hundreds of technicians, volunteers, house of worship staff and leadership personnel with hands-on training from lights and video production to audio mixing. CEDIA TRAINING The industry is rapidly changing and it s more important than ever to keep pace. This year s CEDIA Training offered three days of education, certification and manufacturer product training for the electronic systems industry. MANUFACTURERS TRAINING SESSIONS A series of free manufacturers training sessions held over the three days of the show, these sessions were run by exhibitors including Automation Distributors Australia, Alloys, Schneider Electric and Avico and focussed on product trends within the industry.

6 KEY STATS 20+ countries represented by visitors 42% of INTEGRATE visitors had never attended before

7 2013 VISITOR PROFILE VISITORS By PROFESSIOn: 18% 31% 6.5% 23.6% 15.7% 5.8% THE PROdUCTS InTEgRATE VISITORS COME TO SEE: Audio Systems Building Automation & Control Digital Signage 67.1% 67.4% 57.8% Integrate and CEdIA trade shows allow me to get up to date with all the latest technologies in one place in a compressed time frame. It is also a great forum to meet my suppliers. A valuable part of my education program and time well spent. Ken Burrows Love My Home Theatre Education/Training Executive/Management/Director Facility Management Consultants Integrators/Engineers/Installers Sales/Marketing Unified Collaboration & Communication AV System Integration Video Projection & Display Residential 44.5% 55.5% 76.8% 77% AVERAgE AnnUAL SPEnd: $2,092,456 OVERALL SHOW SATISFACTIOn: 94.1% VISITORS WITH PURCHASIng InFLUEnCE (Authorised/Recommended): 82.4% AVERAgE dwell TIME: 7.5 HOURS

8 IndUSTRy BREAKDOWN CORPORATE & COnSULTAnT Visitors by Profession: 24% 26.7% 29.3% 17.3% 2% 2.7% The products Integrate visitors come to see: Audio Systems Building Automation & Control Digital Signage 52.4% 54.7% 76.1% Average Annual Spend: $2,421,131 Purchase Influence (Authorised/Recommended): Unified Collaboration & Communication 79.8% 83.4% Executive/Management/Director Facility Management Consultants AV System Integration Video Projection & Display 54.8% 78.6% Integrators/Engineers/Installers Sales/Marketing Residential 11.9% EdUCATIOn Visitors by Profession: 9.7% 26.4% 22.2% 19.4% 15.3% 8.3% The products Integrate visitors come to see: Audio Systems Digital Signage Building Automation & Control 19.5% 54.6% 68.8% Average Annual Spend: $2,029,013 Purchase Influence (Authorised/Recommended): Education/Training Executive/Management/Director Unified Collaboration & Communication AV System Integration 65% 76.7% 92.7% Facility Management Consultants Video Projection & Display 61% Integrators/Engineers/Installers Sales/Marketing Residential 3.9%

9 IndUSTRy BREAKDOWN government, HEALTHCARE And MILITARy Visitors by Profession: 9.1% 4.5% 22.7% 40.9% 13.6% 9.1% The products Integrate visitors come to see: Audio Systems Building Automation & Control Digital Signage 31.8% 63.6% 72.7% Average Annual Spend: $3,214,773 Purchase Influence (Authorised/Recommended): Education/Training Executive/Management/Director Unified Collaboration & Communication AV System Integration 86.4% 81.8% 95.3% Facility Management Consultants Video Projection & Display 68.2% Integrators/Engineers/Installers Sales/Marketing Residential 13.6% RESIdEnTIAL And ELECTROnIC SySTEMS Visitors by Profession: 18.8% The products Integrate visitors come to see: Audio Systems 68.8% Average Annual Spend: $2,239, % Building Automation & Control 31.4% 37.5% Digital Signage 56.4% Purchase Influence (Authorised/Recommended): Unified Collaboration & Communication 75% 100% Consultants Integrators/Engineers/Installers Sales/Marketing AV System Integration Video Projection & Display 43.8% 93.8% Residential 25.1%

10 IndUSTRy BREAKDOWN BUILdIng, COnSTRUCTIOn, IndUSTRIAL Visitors by Profession: 2% 17.6% 13.7% 2% 35.3% 29.4% The products Integrate visitors come to see: Audio Systems Building Automation & Control Digital Signage 40.3% 61.5% 84.5% Average Annual Spend: $3,563,269 Purchase Influence (Authorised/Recommended): Unified Collaboration & Communication 55.8% 94% Education/Training Executive/Management/Director AV System Integration 57.6% Facility Management Consultants Video Projection & Display 40.4% Integrators/Engineers/Installers Sales/Marketing Residential 11.5% LIVE EVEnTS Visitors by Profession: 5.7% 7.5% The products Integrate visitors come to see: Audio Systems 70.5% Average Annual Spend: $745, % 9.4% 13.2% 35.8% Building Automation & Control Digital Signage 6.5% 37.6% Purchase Influence (Authorised/Recommended): Unified Collaboration & Communication 60.6% 90.5% Education/Training Executive/Management/Director AV System Integration 73.8% Facility Management Consultants Video Projection & Display 68.9% Integrators/Engineers/Installers Sales/Marketing Residential 6.6%

11 IndUSTRy BREAKDOWN RETAIL & HOSPITALITy Visitors by Profession 43.5% 26.1% 26.1% 4.3% 8.7% The products Integrate visitors come to see Audio Systems Building Automation & Control Digital Signage 44% Unified Collaboration & Communication 68% 76% 88% Average Annual Spend: $1,454,231 Purchase Influence (Authorised/Recommended): 92% For the last couple of years I ve been attending Integrate and have found it of great value to my business. Stu Clark Soundservices Group NZ Executive/Management/Director Facility Management AV System Integration 44% Consultants Integrators/Engineers/Installers Sales/Marketing Video Projection & Display Residential 32% 56%

12 EXHIBITOR KEY STATS Primary reasons to exhibit: Improve brand or product awareness Make new contacts Generate a large volume of high value sales leads Launch new products and services The average NUMBER of leads generated PER EXHIBITOR: 53 80% 98% 95% of exhibitors re-signed on site at Integrate 2013 of exhibitors believe Integrate 2013 increased product or brand recognition for their business of exhibitors were satisfied with the quality of visitors at Integrate 2013 The average value of sales leads generated: $175,157

13 EXHIBITOR TESTIMONIALS The 2013 Integrate show has been the best show to date for us! There was a good vibe in the place and we got to have meaningful conversations with many of our customers who were keen to come and talk to us. It is a place to be seen, a place to meet and a professional event to showcase what we do. Perceptions are important in our AV industry and Integrate 2013 created a good one! John Ungerer, Managing Director Kramer Electronics Australia & New Zealand AMX have exhibited at Integrate since the event s inception in 2009 and for us, 2013 was far and away the best show yet. As well as our traditional integrator, consultant and University partners, this year saw more IT and Facilities end users from the corporate and government sectors on our stand giving us an opportunity to build on our multi-tiered engagements. The pre-show marketing was good and the event itself was well organised & managed. Integrate is a key part of our marketing strategy each year and we will be exhibiting again in Graham Barrett, Technology Director AMX

14 ExTEnd your MARKETING CAMPAIGN Team up with Integrate 2014 to extend your reach into the market. Led by refreshed creative and a dedicated marketing team, early involvement with Integrate gives exhibitors the opportunity to feature in a range of PR and marketing materials designed to enhance your presence within the market and support your sales efforts. Marketing channels include , direct mail, ambient campaigns, press releases, website, app and online advertising. This is the first time that Canon has exhibited at Integrate and the interest we received for our network cameras and projectors was very strong. The show itself attracted a large number of visitors and was a great platform to meet some good contacts, with a large range of customers wanting to purchase, sell or install our products. This made the whole experience very positive. Ben Crosariol, Product & New Business Development Manager Canon PEEL HERE Just some of the slickest products that will be on show SEE THE FULL PRODUCT LIST AT INTEGRATE-EXPO.COM Sponsors and Partners Integrate is a strictly trade only event; entry is restricted to professionals in the AV, entertainment and IT industries, children under the age of 15 will not be admitted. Organised by Diversified Exhibitions Australia. Folds/Perfs (reg +.25) Dieline (overprint) First Art artist Designer Marketing Executive Other BRING IT ON. WIN Date July 25, :28 PM Spellcheck Size 292(D) x 225mm(W) Imagery (Hi Res + ai) % Colours (Spots etc) POSTAGE PAID AUSTRALIA BACK IN SYDNEY. BRING IT ON. If undelivered, please return to Diversified Exhibitions, Level 3, 424 St Kilda Road, Melbourne, VIC 3004 REGISTER FOR INTEGRATE 2013 TO WIN A TRIP TO INFOCOMM LAS VEGAS 2014 SEE INSIDE FOR DETAILS AUSTRALASIA S LARGEST INTEGRATED AV IT AND ELECTRONIC SYSTEMS INDUSTRY EVENT AUGUST 2013 SYDNEY CONVENTION & EXHIBITION CENTRE, DARLING HARBOUR AUSTRALASIA S LARGEST INTEGRATED AV IT AND ELECTRONIC SYSTEMS INDUSTRY EVENT AUGUST 2013 SYDNEY CONVENTION & EXHIBITION CENTRE PEEL HERE

15 INTEGRATE TEAM Matt Davison Exhibition Sales Manager P E. Jo Hardy Exhibition Coordinator P E. Rebekah Murphy Group Marketing Manager P E. Zoe Stead-Hall Marketing Executive P E. Conor Farrell Operations Manager P E.

16