FROM A PRODUCT-ORIENTED TRADE FAIR TO A CONTENT AND SOLUTION-ORIENTED MEDIA EVENT

Transcription

1 FROM A PRODUCT-ORIENTED TRADE FAIR TO A CONTENT AND SOLUTION-ORIENTED MEDIA EVENT

2 IMAGING UNLIMITED... THE SHOW. - IN EVENTS. - IN COMMUNICATION. - IN THE CITY. THE NEW PHOTOKINA STANDS FOR PHOTO, FILM AND IMAGING-RELEVANT FUTURE TECHNOLOGIES.

3 WE ARE PICTURE. WE ARE FILM. WE ARE IMAGING. UNLIMITED! 3

4 THE 3 PILLARS OF PHOTOKINA 4

5 WHERE DO WE COME FROM? PHOTOKINA PHOTOKINA IS THE MOST IMPORTANT BUSINESS PLATFORM IN THE SECTOR: ABOUT VISITORS FROM 160 COUNTRIES 41% OF TRADE VISITORS CAME FROM ABROAD WITH BIG GROWTH OUTSIDE EU IN PARTICULAR: 48% PROPORTION OF TRADE VISITORS +50% NORTH AMERCIA +52% NEAR EAST +19% ASIA JOURNALISTS FROM 73 COUNTRIES (28% FROM ABROAD)

6 6 WHERE DO WE GO? BOOKING LEVEL FOR PHOTOKINA 2016 VERY POSITIVE INTERIM RESULT IN TERMS OF LEASING: >80% OF THE AREA IS ALREADY BOOKED EXHIBITING COMPANIES FROM ABOUT 40 COUNTRIES EXPECTED VIDEO TOP-THEMES: VIRTUAL- & AUGMENTED REALITY COPTER & ACTION

7 THE NEW BASIS. TARGET: CROSSING FRONTIERS 7 SHOW EVENTS VISITORS COMMUNICATION PUSHING THE BOUNDARIES OF IMAGING AS FAR AS THE EYE CAN SEE MORE APPEAL, MORE REACH, MORE PUBLIC IDEAS, CAMPAIGNS CREATIVITY WITHOUT LIMITS

8 THE NEW BASIS. TARGET: CROSSING FRONTIERS 8 SHOW PUSHING THE BOUNDARIES OF IMAGING AS FAR AS THE EYE CAN SEE MORE APPEAL, MORE REACH, MORE PUBLIC IDEAS, CAMPAIGNS CREATIVITY WITHOUT LIMITS

9 THE SHOW: 9 PUSHING THE BOUNDARIES OF IMAGING SMART HOME APPS VIRTUAL REALITY CLOUD SERVICES WEARABLES SOCIAL MEDIA FILING AUDIO AUGMENTED REALITY PICTURES VIDEO

10 PUSHING THE BOUNDARIES WITH NEW SEGMENTS 10 CAPTURING UNLIMITED 1, 2.2, 3.2, 4.2, 5.2 CREATING UNLIMITED 4.1, 5.1 LIGHTING UNLIMITED 4.1 SHARING UNLIMITED 2.1, 9 PRESENTING UNLIMITED 3.1, 9 APP AREA 9 SOCIAL MEDIA ZONE 9 VIDEO / SOUND SOFTWARE ACTION HALL START UPS VIRTUAL REALITY AUGMENTED REALITY WEARABLES ASTROPHOTOGRAPHY

11 LED SCREENS FOR VIDEO 11 IN E MOTION

12 UNLIMITED CONSUMER EXPERIENCE 12 EXPERIENCE. TEST. SEE. ALONG THE ENTIRE IMAGING WORKFLOW. USER WORKFLOW

13 THE NEW BASIS. TARGET: CROSSING FRONTIERS 13 SHOW EVENTS PUSHING THE BOUNDARIES OF IMAGING AS FAR AS THE EYE CAN SEE MORE APPEAL, MORE REACH, MORE PUBLIC IDEAS, CAMPAIGNS CREATIVITY WITHOUT LIMITS

14 EVENTS PROFESSIONALS COMMUNITIES LIGHT ART CONGRESS LIVE PERFORMANCE 14 AS FAR AS THE EYE CAN SEE PICTURES STYLE MOVIE CONTEST MORE THAN 100 EVENTS BEFORE AND DURING PHOTOKINA ACTION HALL ZOOM FILM FESTIVAL ACADEMY SALES GALLERY ACTION AWARD EXISTING EVENTS NEW EVENTS VLOG CON MARKET BRIEFINGS COPTER WORLD DIMENSIONS

15 CONSUMER PROFESSIONAL EVENTS 15 MOVIE MARKET BRIEFINGS PROFESSIONALS AS FAR AS THE EYE CAN SEE VLOG CON LIGHT ART CONGRESS COPTER WORLD ACADEMY ZOOM AWARD FILM FESTIVAL PICTURES CONTEST SALES GALLERY COMMUNITIES LIVE PERFORMANCE DIMENSIONS ACTION HALL STYLE AGE

16 EVENTS SALES GALLERY ACTION COMMUNITIES CONTEST ACADEMY 16 AS FAR AS THE EYE CAN SEE ACTION HALL VLOG CON ZOOM MOTION/MOVIE PROFESSIONALS COPTER WORLD FILM FESTIVAL PICTURES LIVE PERFORMANCES

17 A LOOK INTO THE NEW ACTION HALL 6 17

18 A LOOK INTO THE NEW ACTION HALL 6 18

19 19 VISITORS: COOPERATION GAMESCOM PHOTOKINA ADVERTISES WITH COOL PHOTO CAMPAIGNS AT GAMESCOM SPONSORING POSSIBLE REALISATION BY PIV ROLE PLAY CONVENTION VISITORS OF RPC (30,000 ADMISSIONS) RECEIVE DISCOUNTED TICKETS COSPLAYERS WILL BE INTEGRATED IN PHOTOKINA EVENTS

20 PHOTOKINA PROLOGUE & THE FESTIVAL 20 COLOGNE CELEBRATES IMAGING. LARGE PROJECTIONS / INTERESTING WORKSHOPS Both before and during photokina, campaigns involving the themes of photography and video will take place throughout Cologne.

21 THE NEW BASIS. TARGET: CROSSING FRONTIERS 21 SHOW EVENTS VISITORS PUSHING THE BOUNDARIES OF IMAGING AS FAR AS THE EYE CAN SEE MORE APPEAL, MORE REACH, MORE PUBLIC IDEAS, CAMPAIGNS CREATIVITY WITHOUT LIMITS

22 VISITORS 22 MORE APPEAL. MORE REACH. MORE PUBLIC. PROFESSIONAL VISITORS TRADE CONSUMER SMARTPHONE USER

23 VISITORS 23 PROFESSIONAL TRADE CONSUMER CONSUMER SMARTPHONE USER SMARTPHONE USER HAS GREAT INTEREST IN QUALITY. FILES AND/OR EDITS PICTURES AND VIDEOS BEFORE SHARING. TAKES PICTURES AND VIDEOS ALL THE TIME.

24 VISITORS: 24 MORE APPEAL. MORE REACH. MORE PUBLIC. TARGET GROUPS OF PHOTOKINA 2016

25 THE NEW BASIS. TARGET: CROSSING FRONTIERS 25 SHOW EVENTS VISITORS COMMUNICATION PUSHING THE BOUNDARIES OF IMAGING AS FAR AS THE EYE CAN SEE MORE APPEAL, MORE REACH, MORE PUBLIC IDEAS, CAMPAIGNS AND CREATIVITY WITHOUT LIMITS

26 COMMUNICATION 26 B2B B2B B2C SOCIAL MEDIA DIRECT MARKETING B2B B2B B2C PRINT ONLINE ADVERTISING

27 27 COMMUNICATION INTERNATIONAL PRESS CONFERENCES AND EDITORIAL VISITS PR ACROSS BORDERS USA SCANDINAVIA CHINA BENELUX ITALY FRANCE JAPAN SPAIN

28 SOCIAL MEDIA: CONSTANTLY INCREASING ACTIVITIES 28 DAILY AND WEEKLY POSTS, ACTIVITIE SAND CONTESTS SHARING PICTURES AND VIDEOS IDENTIFYING AND COOPERATING WITH RELEVANT INFLUENCERS ON SELECTED TOPICS PRODUCING VIDEOS INVOLVING EXHIBITORS THROUGH SPONSORED POSTS TO ALL PHOTOKINA SOCIAL MEDIA CHANNELS COMMUNITY EVENTS AT PHOTOKINA

29 29 IDENTIFYING AND COOPERATING WITH RELEVANT INFLUENCERS JEANINE DONOFRIO 140,000 ON CERTAIN TOPICS, VEGGIE FOOD BLOGGER FOLLOWERS E.G. FOOD BLOGGING PHOTOGRAPHY 1,1 MIO FOLLOWERS 296,000 FOLLOWERS NELLAINO FOOD BLOGGER

30 IDENTIFYING AND COOPERATING WITH RELEVANT INFLUENCERS ON CERTAIN TOPICS, E.G. VIDEO AND PHOTOGRAPHY ,000 FOLLOWERS 137,600 FOLLOWERS 65,800 FOLLOWERS INFLUENCER AND EXPERT: ALEXI BEXI AS VIDEO PRODUCER, EXPERT AND HOST SIGNED TO SHOOT AND PRODUCE 12 VIDEOS PART OF THE FILM FESTIVAL JURY TUTOR AT THE VLOG CON 60,700 FOLLOWERS

31 THE NEW MEDIA APPROACH IN: 31 SOCIAL MEDIA, OUTDOOR, ONLINE, RADIO IN IMAGE AND FILM

32 THE IMAGE TRANSFORMATION IS BECOMING PERCEPTIBLE.

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