Welcome to Promoshin! Communicate your perfect message every time

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Cecil Stanley
6 years ago
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1 Welcome to Promoshin! Communicate your perfect message every time

2 The Basics Founded 2011 Based in Los Angeles Over 2,100 videos made (as of 2016) Team of 24 people Support Team - Production Manager, Account Executive, Creative Director, Project Manager Production Team - Scriptwriters, Illustrators, Animators, Sound Engineers Clients in 17 countries & languages

3 The Standouts Highest volume studio on the web We wrote the explainer video book called Explain Yourself! Work with bootstrapped startups, all the way up to big companies like

4 What s the Process? Script Storyboard Voiceover Illustrations Final video

5 Script Voiceover Animation Twas the day after Christmas, and the Smith family was...recovering. Mr. and Mrs. Smith and their young daughter in their living room. Toys/presents and wrapping paper are scattered all across the floor. Everyone is sitting or laying down, looking full and hungover. Do we really have to clean up today? Pleaded little Susie. Close on little Susie playing with a doll. Yeah honey, just leave it till after new year s, said Mrs. Smith. Mrs. Smith eats a leftover Christmas cookie. But Mr. Smith new their live Christmas tree had to come down, and he knew the best way to do it. Mr. Smith looking excited and proud.

6 Storyboard

7 Illustrations

8 Final Video This is where we ll sync your... Sound Effects Voiceover Music Animation

9 Timeframe - Standard Delivery JUST 4-6 WEEKS Variables Video length Video style Your response time with feedback and approvals Number of revisions (we offer UNLIMITED)

10 Timeframe - Get It Faster PRIORITY - $349 Extra Video gets priority and will be made faster than standard 4-6 weeks RUSH - $599 Extra Video gets HIGH priority and will be made in as little as 1-3 weeks SUPER RUSH - $799 Extra Video gets HIGHEST priority and will be made in as little as 2-7 days

11 Script Timing 150 seconds = 60 seconds of video (standard narrating/speaking speed) Explainer Video Formula Problem Solution How It Works and Benefits Call To Action Two Typical Styles Story with Main Character Ex: Meet Dave, an entrepreneur who just launched a startup and needs to get his message out to the world... Presentational with No Story Ex: Okay, so you just launched your new business. Now what? How will you cut through all the clutter and get your message out there?

12 5 Key Ingredients to a Great Explainer Video Script 1 2 A Solid Understanding of Your Company 5 Collaboration is Key 3 A Confident Command of Language A Solid Understanding of Your Audience 4 It Can t Be Boring

13 Styles we offer... 2D Animation Handsketch or Whiteboard Animation Over Real Photos Kinetic Typography Screencast Recording Stock Footage

14 Request a Quote For... 3D Animation (Not included in our regular fixed pricing) Live Action

15 How Long of A Video Should You Get? Purpose Recommended Ad for Social Media like YouTube, Facebook and Instagram Up to 30 seconds Quick overview with not much detail needed Up to 60 seconds Typical explainer video length with enough time for details Up to 2 minutes Best if you need to explain more detail Up to 3 minutes

16 Pricing $ $ $ Timing Price Up to 30 seconds $999 Up to 60 seconds $1499 Up to 2 minutes $1999 Up to 3 minutes $2499 Additional time $300 per minute

17 Pricing Includes... Creating Your Video Scriptwriting Storyboard Illustrations Voiceover (any accent or language) Animation (any style) Music and SFX Support Throughout the Process Unlimited revisions Creative Director Project Manager Phone and Support 100% Satisfaction Guarantee And once the Video is Completed 60 Days Video Maintenance 2 Versions for Split Testing

18 Add-Ons Priority ($349), Rush ($599) & Super Rush ($799) service (see Timeframe Chapter for details) Video commercial ($399) 15 sec ad for YouTube, Facebook, or Instagram Video logo ($199) To use in your videos, presentations, website banner Video maintenance (First 2 months FREE, then $19/mo) Make unlimited graphics changes after your video is made

19 Why Us? Quality Any animation style Creative director & project manager World class scriptwriters USA based in LA Customer Service Responsive customer service (phone or ) 100% satisfaction guarantee Work 7 days a week 6-month payment plan Any accent or language Proven streamlined process Value Best value & highest volume studio on the web Unlimited revisions Fast turnaround times 2 months free video maintenance 2 versions of your video for split testing Trust 2,100+ videos made (as of 2016) 180+ video testimonials Trusted by BBB, Cisco, Quickbooks, Buffalo Wild Wings, Continental, Hawaiian Airlines, & more! We wrote the book on explainer videos One of the 1st explainer video companies Simple, fixed, transparent pricing - No quotes or proposals

20 FAQs Part 1: How We Compare???? Questions we ll cover...? How do you compare to offshore freelancers who charge under $1,000 for a video? How do you compare to higher priced companies who charge over $3,000? How do you compare to do-it-yourself video options? I live in X country, will you still be able to help me? I want a video like this one. Can you do it?

21 FAQs Part 1: How We Compare Offshore Freelancers Promoshin.com Price $100 to $1500 $1000 to $2000 Quality You get what you pay for High quality guaranteed Timeframe 3 to 12 weeks 1 to 6 weeks How do you compare to offshore freelancers who charge under $1,000 for a video? Customer Service Not available 9am to 5pm daily Communication with long response times Reach us instantly via phone or Script Writing Not offered or poor quality World class script writers Creative Input Your job to provide all creative input and ideas Creative Director available throughout production process Language Barrier Yes No Understanding Your Concept Not fully We don t start until we understand 100% Future Availability Not likely Been in business since 2011

22 FAQs Part 1: How We Compare Offshore Freelancers Promoshin.com Production Team Animator Production Manager, Creative Director, Project Manager, Account Executive, Script Writer, Illustrator, Animator, & Voice Over Artist How do you compare to offshore freelancers who charge under $1,000 for a video? Brand Reputation Video Performance Video Warranty Low quality videos do more harm than good Could potentially hinder growth Will they still even be around down the road? Probably not. High quality videos build your brand reputation Quality videos perform well and increase conversions Make unlimited changes to your video after it s made for one super low monthly fee Time You Need To Invest A Lot A Little Frustrations & Delays A Lot None Copyright Safe Video Who knows Yes Unlimited Revisions Most likely not Yes

23 FAQs Part 1: How We Compare Offshore Freelancers Promoshin.com Unlimited Revisions Most likely not Yes Location India, Philippines, etc. (many use U.S. forwarding addresses and phone numbers to make it look like they re U.S. based) Los Angeles, California How do you compare to offshore freelancers who charge under $1,000 for a video? Experience Who knows Over 2,100 videos made Animation Styles Limited Choose from any style Marketing Guidance No Yes Past Client Testimonials References Maybe some written testimonials, which may or may not be real Not available Over 180 video testimonials Call or any of our 2,100+ clients Confidentiality Who knows Yes Streamlined Process No Yes

24 FAQs Part 1: How We Compare Voiceover Offshore Freelancers Computerized voice, low quality artists, or have to find your own talent Promoshin.com Professional voice artists in any accent or language How do you compare to offshore freelancers who charge under $1,000 for a video? Finding & Interviewing Illustrations & Graphics Lots of valuable time wasted searching for and interviewing freelancers Stock clip art Cookie Cutter Video Yes No No time wasted We ll create exactly what you want, with unlimited changes Accountability Trusted By Big Companies What if your one animator gets sick, goes on vacation, or has an Internet or power outage? No chance We have a big team of animators available to work on your project We ve made videos for the Better Business Bureau, Verizon, The Glenlivet, Buffalo Wild Wings, Genentech, etc.

25 FAQs Part 1: How We Compare Flat pricing vs. quotes & proposals To higher priced companies who charge over $3,000? More streamlined process since we make a lot more videos Typical turnaround is 4-6 weeks versus 6-12 weeks Lower profit margins since we do higher volume They usually don t offer UNLIMITED revisions or a 100% satisfaction guarantee

26 FAQs Part 1: How We Compare How do you compare to do-it-yourself video options? DIY videos take A LOT of your time that can be spent growing your business DIY videos look unprofessional, which hinders your brand - doing more harm than good DIY videos use the same graphics - so your video looks like everyone else s and hurts your credibility If you have a whole lot more time than money, don t need the video to promote you brand, and just want a video just for the sake of having one...making a video yourself could be a good option for you.

27 FAQs Part 1: How We Compare I live in X country, will you still be able to help me? We work with clients all over the world, and can make videos in any language. Since we work solely via phone and , there s no need to meet in person.

28 FAQs Part 1: How We Compare I want a video like this one. Can you do it? If you ve seen it, we can make it. There s literally no style of video we can t do! 2D animation - $ 3D animation - $$ Stock footage - $ Live action - $$$ Just send us examples of videos you like, and if it falls outside of our standard fixed production rates, we ll give you a quote.

29 FAQs Part 2: Style & Preference???? Questions we ll cover...? Have you made any videos for businesses similar to mine? Can I choose the voice actor? Do you do live action videos? How does live action compare to animation? How do I know how long of a video I need? How do I know what animation style is best for my business?

30 FAQs Part 2: Style & Preference Have you made any videos for businesses similar to mine? We ve made videos for every type of business imaginable. In the rare case that we haven t, don t sweat it - the only thing that s different from video to video is the SCRIPT. And our professional scriptwriters can write scripts for any product or service, regardless of how technical or confusing it may be. Can I choose the voice actor? Absolutely! We have dozens of voice actors to choose from, in any accent or language.

31 FAQs Part 2: Style & Preference Do you do live action videos? How does live action compare to animation? While our specialty is in animation, we do live action videos as well. After all, we re located in Los Angeles - where the best talent can be found! The reason we don t do more of them is because when client s find out the cost of live production compared to animation, it usually scares them away.

32 FAQs Part 2: Style & Preference Live Action Animation Cost $5,000 to $150,000 $1,000 to $25,000 Timeframe 5 to 10 weeks 3 to 6 weeks How does live action compare to animation? People Involved Cost Factors Writer, Director, Location Scout, Cinematographer, Actors, Lighting Crew, Hair and Makeup, Editor, Sound Recordist, Sound Designer, VFX artist Length, Number/type of locations, Number of actors, Complexity of shoot, Amount of crew required, Equipment rental, cameras, Number of shooting days, number of re-shoots, Props, Costumes, feeding cast and crew, Visual effects, Quality of cast and crew Writer, Illustrator, Animator, Voiceover actor, Project Manager Length, quality Required Permits Written permission from locations, Consent form from everyone on screen, City filming permit, Union considerations None Production Process Hire crew, write script, scout locations, audition actors, cast actors, negotiate contracts, acquire permits, schedule shooting days, rent equipment, prep for shoot at every location, rehearse, shoot, strike set, edit, color correct, sound design, sound mix, final video Write script, sketch out storyboard, illustrate frames, record voice over, animate, add music & sound effects, render final video

33 FAQs Part 2: Style & Preference Live Action Animation Revisions Check cast and crew availability, schedule reshoot, re-negotiate payment, repeat entire production process Make simple changes to video as necessary Alternate Versions Repeat the entire production process for any alternate versions Make small changes to graphics/ voice over and produce alternate videos at highly reduced cost How does live action compare to animation? Translations Video Updates Subtitle video in another language, dub it like a 60s Japanese horror film, or make a whole new video with foreign cast Hope that your locations are still available, your actors are still working, haven t dyed their hair or gained weight, repeat entire production process Translate and record new voiceover, translate any textual graphics, sync new voiceover with animation Make simple voiceover/graphic changes to video as necessary Talent Quality Bad actors will ruin your video and make your product seem cheap and laughable Animated characters can t be bad actors Video Longevity Becomes outdated quickly due to changing styles, quality of production, look and feel Holds up indefinitely, there s a reason people still watch Snow White Restrictions Your budget Your imagination Good for Communicating Abstract or Complex Ideas No Yes

34 FAQs Part 2: Style & Preference How do I know how long of a video I need? Purpose Ad for Social Media like YouTube, Facebook and Instagram Recommended Up to 30 seconds Quick overview with not much detail needed Up to 60 seconds Typical explainer video length with enough time for details Up to 2 minutes Best if you need to explain more detail Up to 3 minutes

35 FAQs Part 2: Style & Preference Depends on your: Preference How do I know what animation style is best for my business? Audience Script If you re not sure, our Creative Director can help you choose a style that would work best for your business.

36 FAQs Part 3: Logistics Do I own the video? Yes, once you ve paid for the video in full, you own the video. What if my video turns out to be longer than what I paid for? We offer a 7 second grace period, and if your video goes past that...you ll be bumped up to the next higher plan. But before we even start the storyboard, you ll know how long your video will be based on the number of words in your script. 150 words = 60 second of video time

37 FAQs Part 3: Logistics We don t guarantee deadlines since so many things are in your control (how soon you get back to us, how many revisions you request, etc.), but we do offer Rush & Super Rush service for an added fee. Do you guarantee deadlines? PRIORITY - $349 Extra Get it in as little as 4-6 weeks RUSH - $599 Extra Get it in as little as 1-3 weeks SUPER RUSH - $799 Extra Get it in as little as 2-7 days

38 FAQs Part 3: Logistics Can you provide all the source files for my video? Absolutely! We can provide all source files (Photoshop files, After Effects files, voiceover, etc.) for an additional $300 fee. Can I use the video on my website? Social media? In s? TV? Once you upload your video to a video hosting platform (YouTube, Vimeo, Wistia), you can use and embed your video anywhere you like.

39 FAQs Part 3: Logistics How much input or work do I need to put into the process? You can provide as much or as little input as you d like. But the only thing we really need from you is your approval at each step of the way, which shouldn t take much of your time. We ll take care of all the creative work and input. How will we communicate during the process? You ll be communicating with your Project Manager and Creative Director via phone and - whichever works best for you.

40 FAQs Part 4: After Video Is Made???? Questions we ll cover...? How will you send me the final video? What if I want to make changes down the road? How much will it cost to translate my video into another language?

41 FAQs Part 4: After Video Is Made How will you send me the final video? We ll send you a high definition MP4 file which you can upload to any video hosting platform (YouTube, Vimeo, Wistia).

42 FAQs Part 4: After Video Is Made You have 3 options: What if I want to make changes down the road? We offer a video maintenance plan for $19/mo. that allows you to make unlimited revisions You can come back to us any time you need a change, and we ll give you a quote You can buy the source files of your project for $300 if you want to make your own changes

43 FAQs Part 4: After Video Is Made How much will it cost to translate my video into another language? It depends on the language and length of video, but it will typically range from $400 to $900. This includes: Translating your script Recording a new voiceover Editing the illustrations Re-syncing the animation with new voiceover

44 Discounts 30% off 10% off 20% off 25% off 30% off Non-profit organization Payment in full up front 2 videos made at once 3 to 5 videos made at once 6+ videos made at once 40% off We ll add a Created by Promoshin.com watermark in the lower right of your video (only available for B2B businesses) $100 off Your script is ready as-is and you don t need our writers to review it or provide feedback $100 off You will provide your own voiceover $100 off Promoshin watermark Script Voiceover Ending Credit We ll add Created by Promoshin.com at the end of your video

45 Getting Started on Your Video Things we need... $ Either: Payment Questionnaire Video Style Voice Actor Logo 1. 50% deposit 2. Full payment for 10% discount 3. Or, 1st of 6 monthly payments (15% added fee) Complete our questionnaire so we can get to know you Send a link of your favorite video Promoshin.com/voiceovers High definition on transparent background

46 Next Steps To Expect Once you send everything in... You ll get an from our Creative Director You can schedule a call with him if you like Then expect to receive the 1st draft of your script in 1 to 3 days

47 Thank You

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