Going Global: Planning Meetings Abroad

Transcription

1 Going Global: Planning Meetings Abroad Presented by David Kliman, CMP, CMM President The Kliman Group Moderated by Tyler Davidson Chief Content Director Meetings Focus Wednesday, August 28, 2013

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3 Housekeeping Today s Webinar is worth the following credit toward the CMP application through the CIC: Strategic Planning, 1 hour. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

4 Thank you to our Webinar Sponsors:

5 Today s Speaker: David Kliman, CMP, CMM President The Kliman Group david@klimangroup.com

6 Learning Objectives Source and plan meetings/events/trade shows outside your home country Communicate with global vendors and attendees Identify methods to improve your awareness and sensitivity to varying cultural imperatives

7 Going Global David Kliman, CMP, CMM President The Kliman Group

8 Global Events Major Trends 65% of world economic growth taking place in emerging economies Global meetings rebounding Significant increase in globalization Changing attendee demographics

9 Global Events Major Trends Many meetings are smaller and shorter term Tighter booking windows Event organizers seeking new and emerging global destinations offering exceptional value and local flavor

10 Global Events Major Trends Extensive use of technology & social media Huge demand for reliable Wi-Fi access Increased focus on capturing content to leverage educational opportunities Social Responsibility Relationships can make a difference Communication - Communication - Communication

11 Sourcing and planning events outside your home country

12 Sourcing and planning events outside your home country Destination Marketing Organizations (DMOs) Convention & Visitors Bureaus (CVBs) Professional Congress Organizers (PCOs) Hotel Global Sales Offices Third Party Independent Organizers Peer to Peer (Planner to Planner) Networks

13 Communicating with global vendors and attendees Technology & Social Media = critical links Skype, Viber, Kik, etc. - free or very low cost phone services Distances and time zones become irrelevant when well managed But understanding and embracing local culture is mandatory

14 Creating Meeting Spaces in which all Cultures Feel Included Know your audience expectations Create experiences with local flavor Don t assume home standards will be replicated elsewhere

15 Identify methods to improve awareness and sensitivity to varying cultural imperatives

16 MPI CULTURE ACTIVE TOOL ExchangeOnTheRoad/CultureActiveTool

17 MPI CULTURE ACTIVE TOOL Prepares organizations for global expansion Strategy for conducting business negotiations Increases effectiveness in managing across cultures Increases span of influence of meeting professionals to engage senior management and clients regarding nuances and cultural expectations of international business

18 More Thoughts & Tools Risk Management Language & Translation Services Kiss, Bow or Shake Hands Terri Morrison Shipping & Customs Brokers Financial Planning Forward Contracts Foreign Accounts Electronic Transfers VAT (Value Added Tax) Recovery

19 Questions? David Kliman, CMP, CMM President The Kliman Group Tyler Davidson Chief Content Director Meetings Focus

20 Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an coming soon! Upcoming Webinar Sustainability: Green Meetings Measurement presented by: Mariela McIlwarith, President of Meeting Change Wednesday, September 25 th at 1pm Eastern On Demand - Also available on our website you will find a vault of information in past webinars available for you to view at any time. Visit ( today learn more, register and Watch Now!

21 Thank you to our Webinar Sponsors:

22 Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit:

23 Thank you for joining today s webinar! Going Global: Planning Meetings Abroad Please stay connected as you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not automatically redirected, please visit: