Market Solutions Seminars

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1 May 2010 Market Solutions Seminars Tablets and ereaders with i.mx Applications Processors and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

Freescale Multimedia Markets Automotive Historic leadership in Telematics

Dominant market share in emerging ereader market Aligned with market leaders

tablets Strong smartphone player Embedded Multimedia Broad traction in the

markets and VortiQa are trademarks of Freescale Semiconductor, Inc.

2 Freescale Multimedia Markets Automotive Historic leadership in Telematics Ramping in radio and infotainment Initial designs in advanced clusters ereaders Dominant market share in emerging ereader market Aligned with market leaders Smart Mobile Devices Thought leader for smartbooks Focused investment in tablets Strong smartphone player Embedded Multimedia Broad traction in the embedded market Connected display based devices in consumer and industrial markets and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 2

3 Freescale Applications Processors (i.mx) Consumer Focus in 2010 smartbooks ereaders and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 3

Smartbook = Best of Two Worlds PC / Laptop / Netbook

Entertainment Experience All Day Battery Life Instant On,

4 Smartbook = Best of Two Worlds PC / Laptop / Netbook Smartbook Phone / Smartphone Portability Great Internet & Entertainment Experience All Day Battery Life Instant On, Persistent Connectivity and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 4

5 Example of Consumer usage: High tier smartbook Applications Processors (i.mx) Roadmap Next gen Gen Smartbook Smartphone i.mx51 Next Gen family Cortex-A8, 800MHz Video (720p dec) Graphics 512MB DDR2 i.mx508 Next Gen ereader i.mx31 Next Gen family ARM1136, 532MHz Graphics mddr i.mx27 family i.mx35 family ARM1136, 532 MHz Graphics DDR2 Cortex-A8, 800 MHz Graphics E INK display Controller 512MB LP-DDR2 PMP i.mx27 Next Gen family ARM926, 400MHz Video SP37xx Next Gen ARM926, MHz Integrated PMIC <2008 i.mx35 i.mx25 family ARM926, 400MHz Next i.mx233 Gen ARM926, 454 MHz Integrated PMIC 2009 Next Gen gen 2010 C90 i.mx Platform Right Edge = Consumer Qualification Left Edge has no meaning C90/C85 SP Platform and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 5 C65 A8 Platform

6 Consumer Reference Designs Roadmap *: Part of Freescale s Smart Application Blueprint for Rapid Engineering (SABRE) series Nettop i.mx515 Smartbook gen 1 i.mx515 Smartbook gen 2* i.mx515 Smartbook gen 3* V2IP i.mx PND i.mx357 ereader* i.mx51e Remote Control* RF4CE ereader* i.mx508 and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 6

7 Freescale i.mx51 Reference Smart Tablets and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 7

All other product or service names are the property

8 Industrial design Evaluation unit and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 8

SABRE smartbook gen 2 Key Specifications Size Weight Processor Memory Display Storage Connectivity Optional Connectivity LED / Status lights Ports Audio Camera Battery Sensors Key Software Stand 200

1 GPS 3G modem, RF4CE Camera, Power, Wi-Fi, Modem USB 2.

9 SABRE smartbook gen 2 Key Specifications Size Weight Processor Memory Display Storage Connectivity Optional Connectivity LED / Status lights Ports Audio Camera Battery Sensors Key Software Stand 200 x 128 x 14.9mm (7.87 x 5.04 x 0.59 inches) 376 grams (13.3 ounces) Freescale i.mx MB DDR2 7" (1024 x 600) touchscreen 4GB - 64GB internal Micro SD removable b/g/n Bluetooth 2.1 GPS 3G modem, RF4CE Camera, Power, Wi-Fi, Modem USB 2.0 and USB mini (also for charging) Audio in / Audio out SIM card Speaker, microphone 3 Mpixel (Video Recording up to 30fps) 1900mAh, USB charging Accelerometer, Ambient Light Sensor Adobe Flash Player 10.1, Android, Thundersoft Millos, Ubuntu Optional, includes keyboard and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 9

10 Block Diagram and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 10

11 OS Target Markets Comments Software solutions Chrome/ Chromium Android Clamshell smartbook Smartphone Smaller tablets (less than 7 in) ebook Aimed at cloud computing No touch screen support today Optimized for smartphones Touch screen support Tremendous pull in multiple markets Ubuntu Clamshell smartbook Bigger tablets (7-10 in) Supports netbook applications Smartbook flavors Not available on SABRE gen 2. Millos Smartbook Smartphone Optimized applications WinCE Small Tablet Highly integrated WinCE6 and WinCE 7 platforms 11 and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 11

12 Specifications: CPU: Cortex A8, up to 800MHz Process: 65nm, LP/GP Core Voltage: V Package: 19x19 0.8mm BGA 13x13 0.5mm POP (qual Q310) Temp Range: -20 to 85C -40 to 85C Key i.mx515 Features and Advantages High performance CPU: Cortex A8 512MB mddr/ddr2 at 200MHz HDD: PATA interface Ethernet 10/100 Low power multimedia Delivers rich graphics and UI in HW OpenGL ES 2.0 3D accelerator (AMD Z430) OpenVG 1.1 graphics accelerator (AMD Z160) Neon Vector floating point co-processor Display up to WXGA Drives high resolution video in HW Multi-format D1 video encode Multi-format HD720 video decode High quality video processing (resizing, de-interlacing, etc) Displays: Parallel or Component Mixed signal integration - HD720 TV out and high speed USB with embedded PHY i.mx515 Applications Processor System Control Secure JTAG Power Mgmt PLL x 3 Clock Reset Timers Timer x3 PWM x2 Watch Dog x2 Memory ROM 32KB RAM 96KB Security Sahara v4 Trust Zone RTIC SCC v2 SRTC 32KB i-cache efuses Neon i.mx515 CPU Platform Cortex A8 32KB d-cache Multimedia E Vector Floating Point Unit OpenGL ES VG1.1 HW Video Codecs HD720 TV-Out Imaging Processing Unit Display Controller Resizing & Blending Inversion / Rotation Image Enhancement Camera 256KB L2-cache Smart DMA Connectivity Fast IrDA HS MMC/SDIO x4 CSPI HS x2 / LS x1 UART x3 HS I 2 C x1 I 2 C x2 SSI/I 2 S x3 1-Wire ATA-6 USB OTG HS+PHY USB HS x3 SPDIF Tx GPIO Keypad Ethernet Ext Memory I/F mddr 200 MHz DDR2 200 MHz and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 12

Industrial design concepts conceived based on the information and VortiQa are trademarks of Freescale Semiconductor,

13 Smartbook Trends Freescale has been working with the Savannah School of Art and Design to understand the market for Smartbooks: Over 1,000 in depth interviews conducted Multiple segments explored Future trends and use models revealed Industrial design concepts conceived based on the information and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 13

14 Block Diagram and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 14

15 Block Diagram and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 15

16 Block Diagram and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 16

17 Freescale ereader Solutions and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 17

Target market: a younger, social networking crowd that wants to check latest Facebook update The Book Industry Study Group, 2010, www.bisg.

18 The ereader vs. the Tablet Computer ereader Target market: avid readers Buyers have an average age of 43 and earn at least $35k annually with an average income of $72,030 Smartbook Tablet Target market: a younger, social networking crowd that wants to check latest Facebook update The Book Industry Study Group, 2010, The target customers are largely different segments Both types of devices use ebooks Both markets are expected to realize significant growth Both will hasten the acceptance and pace towards more ebooks and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 18

19 Most ereaders use Freescale s processorstoday Freescale ended 2009 with 70 to 90% market share and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 19

20 Example of Consumer usage: Applications Processors (i.mx) Roadmap High tier smartbook Smartbook Smartphone ereader Powers most ereaders on the market today i.mx51e with soft EINK display controller: Avoids the need of an external E Paper Display (EPD) controller and related memories i.mx31 Next Gen family ARM1136, 532MHz Graphics mddr i.mx27 family i.mx35 family ARM1136, 532 MHz Graphics DDR2 i.mx51 Next Gen family Cortex-A8, 800MHz Video (720p dec) Graphics 512MB DDR2 Next gen Gen i.mx508 Next Gen Dedicated ereader CPU, integrates the E- INK display controller in hardware for both cost savings with high performance Cortex-A8, 800 MHz Graphics E INK display Controller 512MB LP-DDR2 PMP Right Edge = Consumer Qualification Left Edge has no meaning i.mx27 Next Gen family ARM926, 400MHz Video SP37xx Next Gen ARM926, MHz Integrated PMIC <2008 i.mx35 i.mx25 family ARM926, 400MHz Next i.mx233 Gen ARM926, 454 MHz Integrated PMIC 2009 Cost optimized Next Gen gen 2010 C90 i.mx Platform C90/C85 SP Platform and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 20 C65 A8 Platform

21 Why is high performance needed for ereaders? PDF file benchmark on ARM cores (time to open a pdf file): pdf file 1 65 pages of text 243KB pdf file 2 4 color pages (ads) 731KB pdf file 3 EDN magazine 66 pages (ads, text) Cortex A8 i.mx51 800MHz DDR2 200MHz Cortex A8 i.mx51 532MHz DDR2 133MHz ARM11 i.mx35 532MHz DDR2 133MHz ARM9 i.mx25 400MHz DDR2 133MHz 16500KB < 1 sec ~2 sec ~6 sec ~1 sec ~4 sec ~8 sec ~1.5 sec ~6 sec ~15 sec ~2 sec ~10 sec ~25 sec and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 21

22 Consumer Reference Designs Roadmap *: Part of Freescale s Smart Application Blueprint for Rapid Engineering (SABRE) series Nettop i.mx515 Smartbook gen 1 i.mx515 Smartbook gen 2* i.mx515 Smartbook gen 3* V2IP i.mx PND i.mx357 ereader* i.mx51e Remote Control* RF4CE ereader* i.mx508 and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 22

23 Freescale SABRE Platform for ereaders with i.mx51e Introducing the SABRE platform for Readers based on i.mx51 Uses an i.mx51 applications processor running a software version of the EPD controller for the i.mx508 Customers can start designing and easily move software to the i.mx508 to reduce cost and increase performance Freescale standard EVK + E Ink EPD extension card i.mx51e is a new part within the i.mx51 family. It has a fuse tied to the E INK soft EPD IP. Part number SCIMX51EJM8C. and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 23

24 Reference Design demoed at MWC, Barcelona Also demoed with Sensitive Object s acoustic touch and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 24

25 Introducing the i.mx508 SOC for ereaders The i.mx508 is the first system-on-a-chip (SOC) to combine the latest ARM Cortex A8 processing core with the latest, integrated E Ink electronic paper display (EPD) controller. Sampling July 2010, qualified early Q4. Lower Cost Extended Battery Life Get Faster Page Flips 50% less than a similar processor with a standalone EPD controller, the i.mx508 facilitates new price points Other system level cost savings from use of RAW NAND, Dual USB PHY, DDR2 memory, etc. Special power-saving modes designed for ereaders Low power features include the use of the new LP-DDR2 memory High performance CPU combined with large L2 cache memory reduces the amount of time processor is on, providing more power efficiency Increased performance to flip pages faster Capability to drive next generation panels for improved reading experience Headroom to add new applications and capabilities and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 25

26 i.mx508 integrates an EINK EPD controller RAM Flash RAM Flash Traditional architecture i.mx31l processor EPD controller PMIC PMIC i.mx508 architecture Integrating the EPD controller in HW means: - higher performance & power consumption - saves external EPD ctrl - no additional RAM & Flash needed - no glue logic (CPLD) between processor and display And - ability to use RAW NAND flash - low cost DDR2 memory - dual USB with physical layers RAM i.mx508 processor PMIC Flash PMIC Assuming 30% margins for brand and channel, a $15 BOM savings could save $30 at retail From $199 to $169. and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 26

27 i.mx508 Block Diagram Specifications: CPU: ARM Cortex A8 800 MHz Process: 65nm, LP/GP Core Voltage: V Temp Range: -10 to 70C Package: 12x12 0.5mm Features and Advantages High Performance CPU : Cortex A8 Advanced power management features Integrated E-INK EPD Controller LP-DDR2 support for low-power applications Managed NAND Flash Support with emmc 4.4/SDIO Raw NAND with up to 32-bit ECC and ONFI2.1/Toggle Dual USB PHY support (HS OTG, HS Host) Flexible LCD display support up to 60Hz System/DMA Secure JTAG Power Mgmt PLL x 3 CCM/Reset Timers x 2 WDOG SDMA APBH DMA PERFMON Bus QoSC On-Chip Memories 128KB OCRAM 96KB OCROM Security RNG AES/SHA-1/SHA-2 SRTC E-Fuse CPU Core Complex ARM Cortex A8 (800MHz) 32KB I$ E i.mx554 i.mx508 32KB D$ 256KB L2-Cache NEON Display System epxp CSC, Combine, Rotate, Gamma Mapping elcdif (1400x1050) 8-,16-,24-,32-bit I/F 6800/8080, VSYNC, HSYNC DOTCK, 60Hz EPDC E INK Panels with Source/Gate Driver I/F Graphics GPU2D OpenVG1.1 (1pix/clk) Connectivity UART x 5 esdhc x 4 I 2 C x 3 SSI x 2 ecpsi x 2 CPSI Raw NAND BCH32 ECC GPMI ONFI2.1 USB 2.0 OTG PHY USB 2.0 Host PHY MSHC FEC 10/100 KPP (8x8) Ext Memory (32-bit) EMI LP-DDR V DDR V LP-DDR V WEIM SRAM, PSRAM, Parallel NOR Change from i.mx51x Unmodified from i.mx51x and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 27

28 Learn more on and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 28

ereader Market Overview

June, 2010 ereader Market Overview FTF-CON-F0777 Nik Jedrzejewski Product Manager Session Introduction The following presentation will give the audience an informative overview of the dynamic ereader market