Mobile Unlimited Carsten Schloter Jan Callewaert

Transcription

1 Mobile Unlimited Carsten Schloter CEO Swisscom Mobile Jan Callewaert CEO Option Zurich June 3rd, 2004

2 Movie 2

3 Vision Mobile Freedom You see things; and you say, "Why?" But I dream things that never were; and I say, "Why not?" George Bernard Shaw 3

4 Vision Mobile Freedom Mobility is one of the most important productivity drivers for our private and corporate clients What are the main challenges today? Missing standardisation / fragmentation Low bandwidth High costs 1.2 mio. laptops in Switzerland are therefore hardly ever connected to the office or the internet on the move 4

5 Fragmented network technologies Pico Micro Makro Train All GPRS UMTS EDGE WLAN b WLAN g 38k 160k 384k 1M 11M... 54M High bandwidth and high capacity throughout Switzerland can only be provided by an optimised combination of different technologies 5

6 WLAN case Value proposition for customers WLAN is of growing importance for our private and corporate customers 10% of the ADSL-Packages are sold with integrated WLAN 10% of our corporate customers use WLAN on the move for remote access 20% of our corporate customers operate a WLAN network 70% of the business travelers want mobile access to corporate data and the internet 80% of the newly sold laptops have integrated WLAN (Centrino) WLAN is internationally supported But only 15% of the 1.2 mio. laptops in Switzerland have already WLAN built in And todays laptops usually have only one PCMCIA slot Customers need an integrated PC Card supporting GPRS, UMTS and WLAN Source: Intel; Bluewin; own Market Research 6

7 WLAN case Value proposition for operators Additional terminals in the hot spot 25 Terminals (CS 64) 0 Terminals (CS 64) UMTS Hot Spot area WLAN supports UMTS in local hot spots ideally 7

8 GPRS, UMTS and WLAN combination case Challenges Integrating WLAN and UMTS in one PC Card is a highly complex and difficult technical challenge, which hasn't been solved yet PWLAN and GPRS/UMTS standards use different authentication procedures Handover between WLAN and UMTS/GPRS not commercially available, handover between UMTS and GPRS with limitations Different pricing models have forced customers to take technology decisions based on price instead of convenience Todays laptops usually have only one PCMCIA slot 8

9 Mobile Unlimited Our answer: an integrated product Unlimited PC Card Unlimited Data Manager High Quality Network Unlimited Packs Unlimited Security We are taking over the complexity to enable our customers to focus on the really important things of their life and work 9

10 High Quality Network Best broadband coverage, highest average bandwidth and highest end to end quality of service National: GSM/GPRS 99% pop. cov. UMTS 77% pop. cov. (83% by eoy 2004) PWLAN 486 Hotspots / 6'121 Access Points (800 / 11'000 by eoy 2004) EDGE/EGPRS 99% pop. cov. by spring 2005 International: GSM Roaming 388 agreements in 172 countries GPRS Roaming 85 agreements in 44 countries PWLAN Roaming 1560 active Hotspots/ 19'000 Access Points in Europe (incl. Hotspots from TeliaSonera and Swisscom Eurospot) Swisscom Mobile invests over CHF 500 mio. (all-time high) into the swiss mobile infrastructure in 2004 June 1,

11 High Quality Network Development of UMTS 128kbps area coverage June 1, 2004 January 1, % Population Coverage Over 1'000 Node B on air Open for inbound roaming by July 1, % Population Coverage 11

12 Unlimited Data Manager Manages the required background activities Simple, fast and secure connection to the company or the internet Seamless handover of the secured VPN data stream between all relevant technologies Supports standard VPN solutions Provides full information on usage and costs Windows 2000/XP 12

13 Unlimited Security Data Security is one of Swisscom's core competencies Seamless SIM authentification based on EAP (Extensible Authentication Protocol) Seamless handover of the secured VPN data stream Supports standard VPN solutions 13

14 Unlimited Packs Seamless Pricing MB... CHF 70.- CHF 1.- per MB CHF to CHF Favourable terms for corporate customers with high usage This pricing is 2-4 times lower than the actual GPRS Data Pricing An average user will now pay only about CHF 70.- per month 14

15 Mobile Unlimited Swisscom Mobile Unlimited PC Card For the first time GPRS, UMTS and WLAN (802.11b/g) together in one card Seamless VPN Handover A technology developed and patented by Swisscom Mobile allowing for the first time seamless handover of a secured VPN connection between GPRS, UMTS and WLAN SIM Authentification For the first time authentification for GPRS, UMTS and WLAN by only one SIM card based on EAP (Extensible Authentication Protocol) T-Mobile MM Net Card supports only GPRS and UMTS Only intersystem handover between GPRS and UMTS For embedded WLAN SMS authentification. For GPRS/UMTS SIM auth. Vodafone Connect Card supports only GPRS/UMTS Only intersystem handover between GPRS and UMTS For GPRS/UMTS SIM auth. Pricing For the first time seamless pricing for GPRS, UMTS and WLAN combined with an integrated communication product WLAN is only included within biggest data packs "Data Time 600/1800" No support of WLAN Four World Innovations will allow unlimited mobile broadband access only for Swisscom Mobile customers 15

16 Next steps Product is fully developed Run up of production Mobile Unlimited will be available by August 30,

17 About Option Jan Callewaert, CEO Option The specialist in Wireless Data Solutions European Company with HQ in Belgium Expertise combining different Wireless Technologies (GSM/GPRS/EDGE/UMTS/WLAN) Customised Design, Development, Test and Manufacturing The supplier to major mobile operators - such as Vodafone of GPRS and 3G data cards solutions 17

18 Swisscom Mobile challenges Jan Callewaert, CEO Option Combining UMTS GPRS WLAN in a single PC Card package Full Customization (hardware, software, packaging) IOT (Interoperability Testing) High Security Standards Together with Swisscom Mobile to offer the user a seamless connectivity experience regardless of wireless technologies Time is of the essence A World First!! 18

19 Unlimited PC Card Jan Callewaert, CEO Option PC Card Type II 3G UMTS high speed data up to 384 kbps 2.5G GPRS data up to 85,6 kpbs WLAN speed up to 54 Mbps Transparent handover between UMTS and GPRS networks Seamless handover between WLAN and UMTS/GPRS Compatible with nearly all popular notebooks Supports IPSec client software for end-to-end secure corporate data exchange and synchronization over VPN Future proof through Flash Memory technology 19