Trends Affecting Independent Living and Enhanced Accessibility Kevin Tillmann

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1 Trends Affecting Independent Living and Enhanced Accessibility Kevin Tillmann Senior Research Analyst Consumer Electronics Association

2 CEA Market Research Primary Research Sales Data & Forecasts Economic Analysis Research Library 30 studies per year 300+ study archive CE MarketMetrics 5-year U.S. forecasts Global Tech Forecasts Econometric modeling Quarterly webcasts Facts and figures 24/7 service

3 Examples of CE Products for the Disabled BlindSpot Smart Cane

4 Examples of CE Products for the Disabled Ekso Bionic Suit

5 Examples of CE Products for the Disabled LECHAL smart shoes

6 Examples of CE Products for the Disabled Microsoft Kinect

7 Examples of CE Products for the Disabled Monster imotion

8 Examples of CE Products for the Disabled Panasonic Talking Smart TV

9 Examples of CE Products for the Disabled Sony Subtitle Glasses

10 Examples of CE Products for the Disabled Tactus Technology

11 Examples of CE Products for the Disabled Personal Sound Amplification Products (PSAPs)

12 Accessibility Efforts by Major Software Players Screen Magnification VoiceOver Alternative UI Keyboard Shortcuts Keyboard Shortcuts Captions High Contrast UI Text-to-speech

13 A Sizable Market 2011 Population Estimates 76.1 million Older Americans (55+) make up 25% of the total U.S. population 37.0 million 21.4 million 17.8 million Total (55+) Source: U.S. Census Bureau National Population Projections.

and Growing By 2025, Older Americans (55+) Will Make Up 33% of the Total Population 2025 105.

14 and Growing By 2025, Older Americans (55+) Will Make Up 33% of the Total Population million % Increase! 97.6 million 89.6 million million Source: U.S. Census Bureau. 2011/12 National Population Projections.

75% of Older Americans are Interested in CE Products Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults ages 55+ (n=336) Q1.

15 75% of Older Americans are Interested in CE Products Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults ages 55+ (n=336) Q1. In general, how would you rate your interest in consumer electronics products, e.g., TVs, stereos, cell phones, computers, car electronics, etc.?

16 Older Americans Take Their Time to Make CE Purchases Technology Purchasing Habits 52% 46% 28% 20% 35% 34% 31% 26% 37% 37% 41% Early Adopter Mid Adopter Late Adopter 12% Source: CEA. Millennials The New Face of Retail (January 2013) Base: U.S. online adults (n=1,010) Q2. Which of the following best describes your technology purchasing habits?

17 Significant Market Share for CE Dollars Spent Senior Tech Purchasing Past 12 Months $25 Billion $411 mean spending on CE 60 million online U.S. seniors Source: CEA. Global Tech Research (September 2013) Base: U.S. online adults ages 55+ (n=195) Q44. And how much would you say that you have spent personally on consumer electronics products in the past 12 months?

18 HDTVs Lead CE Purchases Among Older Americans CE purchases over the past 12 months Top 5 products consumers have purchased Ages Ages Ages Ages 65+ #1 Smartphone Smartphone HDTV HDTV #2 Headphones HDTV Smartphone Tablet #3 HDTV Headphones Headphones Smartphone #4 Laptop Tablet Laptop Headphones #5 Tablet Laptop Tablet Laptop Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q2. Which of the following electronics products have YOU, yourself, purchased IN THE PAST 12 MONTHS (since last September)?

19 Seniors Prefer Physical Retail Stores to Online Shopping Preference of Retail Channels for CE Shopping 70% 56% 53% 45% 38% 39% 37% % 9% 3% 3% 5% 2% 3% 3% 0% Physical retail store Standard website Mobile website Mobile app Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q6A. Which of the following retail channels do you PREFER to use when shopping for electronics products?

So They Can See and Touch the Products Before Buying % agreeing with the statement I like to actually see and touch CE products before I buy them 60% 69% 73% 81% 18-34 35-54 55-64 65+ Source: CEA.

20 So They Can See and Touch the Products Before Buying % agreeing with the statement I like to actually see and touch CE products before I buy them 60% 69% 73% 81% Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q8B. How much do you agree or disagree with the following statements? I like to actually see and touch consumer electronics products before I buy them

Getting the Help They Need from Sales Staff Importance when deciding where to shop for CE products (Very + Somewhat) Net Importance 65+ 37% 44% 81% 55-64 27% 45% 72% Somewhat Important Very Important

21 Getting the Help They Need from Sales Staff Importance when deciding where to shop for CE products (Very + Somewhat) Net Importance % 44% 81% % 45% 72% Somewhat Important Very Important % 30% 65% % 34% 58% Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q4. In general, how important or unimportant are the following factors when deciding WHERE to shop for electronics you are interested in purchasing?

Just 22% of Older Americans consider themselves tech-savvy compared to 50% of those ages 18-34 Source: CEA.

22 Just 22% of Older Americans consider themselves tech-savvy compared to 50% of those ages Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q8D. How much do you agree or disagree with the following statements? I view myself as 'tech savvy'

23 Seniors Want CE Products to be Easy to Set Up Importance (Very + Somewhat) of Criteria Whether to Purchase CE Products Net Importance % 59% 91% % 57% 88% Somewhat Important Very Important % 42% 81% % 37% 68% Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q9A. When you purchase consumer electronics products, how important or unimportant is the following criteria in your decision on which specific product to buy? Easy to set up

24 and Easy to Use Importance (Very + Somewhat) of Criteria Whether to Purchase CE Products Net Importance % 61% 94% % 58% 90% Somewhat Important Very Important % 49% 87% % 43% 78% Source: CEA. Electronics Usage and Purchases Among Adults (September 2013) Base: U.S. online adults (n=1,000) Q9B. When you purchase consumer electronics products, how important or unimportant is the following criteria in your decision on which specific product to buy? Easy to operate/use

25 Other Thoughts How will wearables evolve in the connected health space for seniors and the disabled? Is 3D Printing the next big area for innovation? Technology empowering the disabled through employment Kevin Tillmann Senior Research Analyst Consumer Electronics Association

U.S. CONSUMER TECHNOLOGY SALES & FORECASTS

The Authoritative Source for Consumer Technology Market Research ISSUED JANUARY 2018 Price $2000 U.S. CONSUMER TECHNOLOGY SALES & FORECASTS 2013-2018 CONSUMER TECHNOLOGY ASSOCIATION 1919 SOUTH EADS STREET,