Part II. Emerging Digital Music Platforms

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1 Part II Emerging Digital Music Platforms In part I we explored a range of emerging digital music platforms from Tunepics, where users match their photos to music, to Mixlr, which allows users to broadcast live audio to the world at the touch of a button. We delve into how each new platform opens up new and innovative opportunities for brands to reach their audience with the aim of inspiring the brand guardians amongst you to think about how these platforms can help you. Since Part I the list of digital music platforms has continued to grow, and there are some really exciting new technologies to get your head around. We decided to write a Part II to bring the very best of what s out there directly to you...

2 Rithm Markets itself as the Snapchat for Music by providing a new social angle to music streaming. Users can share playlists and start conversations by sending a track to their friends. Share music clips by SMS, Facebook and Twitter. Users can share dancing emojis. Unlock exclusive emojis from top artists like Steve Aoki, Migos, Zeds Dead and The Chainsmokers Free to download. Gold membership enables users to share full songs and create 40-song playlists. ($3.99 per month/us users only) US, Canada Available for ios and Android. Created by the same people behind MavenSay, a social recommendation app. They found a gap in the market for users to share their favourite songs Build branded playlists. Initiate conversations around music. Brand/artist partnership e.g. create exclusive branded emojis

3 La-La Chat with song snippets via the app and SMS. For example, using Lionel Richie s Hello to start a conversation. Broad selection of licensed music by popular artists. Option for users to create their own messages by searching YouTube for music and clipping out a section for sending. US, China. Available for ios 7.0 or later. Founded by Sarah Perez. Free to download. Record label partnership allows users to download MP3 directly from La-La. Build brand recognition when a mnemonic can be used as a conversation snippet e.g. McDonald s I m Lovin It.

4 Musx Markets itself as Instagram for music Enables users to share music and discover recommendations from other users. Users can access YouTube and SoundCloud s open libraries. Group Playlists allow multiple users to contribute to a single playlist. Musx also provides a way for artists, venues and bloggers to connect with fans US Available for ios, planning to expand to Android Founded by Eddie Sniezek and John Reardo Free to download Brands can involve consumers by creating playlists and inviting users to contribute

5 Pingtune Markets itself as the Human Music Network App Enables real people to find music on YouTube and SoundCloud and send songs/ music videos directly to their friends phones. Follow artists, DJs and labels to get exclusive music Edit songs to send specific parts of your favourite tunes US Available on ios and Android Founded by Henry Firth Free download Planning to start selling MP3 s Brand/artist partnerships e.g. sponsoring upcoming releases Connecting with users by sharing songs with them

6 Summary Part II of CORD s Emerging Digital Music Platforms series proves once more that there are a whole host of new opportunities for brands. From building collaborative brand playlists to starting live chats using songs snippets, brands are finding more and more ways to use music to connect with consumers. Contact us to explore new and innovative ways for your brand to build its musical marketing strategy. tel info@cordww.com web. cordww.com