NOW AVAILABLE ON YOUR IPAD CONTENTS OvErviEw AdvErTiSiNg FEATurES SErviCE rates TEChNiCAl SpECiFiCATiONS

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2 CONTENTS Overview Advertising Features Service Rates Technical Specifications

3 Overview Open Skies for ipad Award-winning content, re-imagined for ipad Exclusive bonus content, including videos, images, music, editor s cut Integrated with social media sharing features Available 24/7 to a worldwide audience, anytime, anywhere Free to download, free to read Available on the App Store

4 Overview Designed for Touchscreen Designed to take full advantage of all the things an ipad can do Open Skies App uses every pixel of the beautiful ipad display Readers interact with content elements

5 Advertising Engage with your target audience Turn your one-page ad into a stunning, visual interactive advert Include your video or TV commercial, audio or animations Add a weblink to your advert Engage on social media: integrate Facebook, Twitter, Instagram

6 Features Standard +Weblink Link your advert to your website/social media* Premium +Video Play your TV commercial or video in your advert +Audio Play music or add a voiceover to your advert +Image Gallery Add an overlay gallery for users to browse images +Hotspot Bring your content to life with an overlay of extra text +Motion Animate several images to create motion in your ad Interactive +Flipboard Splits your ad into sections dedicated to image/video/audio/links +Store Locator Give users access to your website s store-locator, via GPS* +Custom Gallery Custom designed image gallery for your ad +Real Time Show the device time in your ad* + Programming Custom programming for your ad: drag and drop, draw, play game* *Internet connection required

7 SERVICE Take advantage of a 360 service Exclusivity be amongst only a select number of advertisers Creativity Motivate will design your interactive ad for you Marketing Open Skies app promoted by Emirates and Motivate Measurable analytics reports shows what s popular with your readers New Resource Motivate will work with you to create dynamic, engaging multimedia advertising content that comes alive on the screen

8 RATES Standard +Weblink Link your advert to your website/social media* $5,000 Premium +Video Play your TV commercial or video in your advert +Audio Play music or add a voiceover to your advert +Image Gallery Add an overlay gallery for users to browse images $7,000 +Hotspot Bring your content to life with an overlay of extra text +Motion Animate several images to create motion in your ad Interactive +Flipboard Splits your ad into sections dedicated to image/video/audio/links +Store Locator Give users access to your website s store-locator, via GPS* +Custom Gallery Custom designed image gallery for your ad $10,000 +Real Time Show the device time in your ad* + Programming Custom programming for your ad: drag and drop, draw, play game* *Internet connection required

9 Technical Specification FUNCTION FILE FORMAT RESOLUTION SIZE WEB LINK URL ARTWORK AI / PSD / IND VIDEO MP4 / MOV 1152 X 1536 PX AUDIO MP3 IMAGES HD JPG / PNG PPI 1536 X 2048 PX SD JPG / PNG PPI 768 X 1024 PX All files must be sent to digital@motivate.ae no less than 15 working days before live date. Reviews for ads will be sent by Adobe Content Viewer for clients to review and approve on ipad.

10 For advertising enquiries, contact:

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