South Shore Landscape Supply Report December 2018

Transcription

1 Report

2 Table of Contents Rankings Competition Search Console - Top Queries My Business - Insights Analytics - All Channels Analytics - Goals Analytics - Landing Pages Adwords - Ad Groups Adwords - Conversions Page 2 / 20

3 Rankings Change Bing Bing Change Local Mobile Volume K Dec 2 Dec 4 Dec 6 Dec 8 Dec 10 Dec 12 Dec 14 Dec 16 Dec 18 Dec 20 Dec 22 Dec 24 Dec 26 Dec 28 Dec 30 Keyword Location Change Url Bing Bing Change Local Mobile Volume 3 4 blue stone Boston, Mas 1 st /product/34-blue 5 th 1 not found 2 nd 110 black cobblestone Boston, Mas 1 st /product/jumbo- not found not found 1 st 70 blizzard wizard ice melt review Boston, Mas 5 th /product/ice-me 5 th 2 not found 5 th 10 blue crushed rock Boston, Mas 4 th /product/34-blue not found 5 th 8 th 10 blue mist granite Boston, Mas 2 nd /product/blue-m 5 th not found 1 st 170 buy cobblestone Boston, Mas 7 th /product-tag/cob not found not found 7 th 70 buy cobblestone pavers Boston, Mas 4 th /product/cobbles not found not found 4 th 20 buy sandstone Boston, Mas 6 th /product-tag/san not found not found 6 th 40 buy stone dust Boston, Mas 7 th 1 /product/stone-d 4 th 1 not found 7 th 20 caledonia granite Boston, Mas 24 th 2 /product/caledon not found not found 27 th 1,900 colonial wall stone Boston, Mas 9 th /product/colonia not found not found 6 th 50 crushed seashells for sale crushed shell for sale crushed stone pack Boston, Mas 6 th 1 /product/sea-sh not found not found 6 th 70 Boston, Mas 7 th 1 /product/sea-sh not found not found 7 th 140 Boston, Mas not found not found not found not found 10 fire pit ring insert Boston, Mas 22 nd 4 /product/unilock not found not found 17 th 590 granite wall stone Boston, Mas 16 th 4 /product/americ not found 12 th 18 th 50 home landscape materials Boston, Mas not found not found not found not found 30 inferno ice melt Boston, Mas 1 st /product/ice-me 3 rd 2 not found 1 st 90 inferno ice melt price Boston, Mas 1 st /product/ice-me 2 nd 1 not found 1 st 10 Page 3 / 20

4 Keyword Location Change Url Bing Bing Change Local Mobile Volume iqts244 tile saw for sale Boston, Mas 9 th /product/iqts244 not found not found 10 th 50 jumbo cobbleston Boston, Mas 6 th /product/used-ju not found not found 2 nd 50 landscape materials ma landscape materials near me landscape product supply landscape stone supply landscape suppliers landscape supplies landscape supplies boston landscape supplies company landscape supplies ma landscape supplies near me Boston, Mas 10 th 1 [home page] not found not found 10 th 10 Boston, Mas 9 th [home page] not found not found 8 th 5,400 Boston, Mas 6 th 2 [home page] not found not found 7 th 10 Boston, Mas 4 th 96 [home page] not found not found 5 th 480 Boston, Mas 4 th 2 [home page] not found not found 5 th 40,500 Boston, Mas 5 th [home page] not found not found 5 th 40,500 Boston, Mas 9 th [home page] not found not found 12 th 30 Boston, Mas 27 th 3 [home page] not found not found 32 nd 720 Boston, Mas 12 th 4 [home page] 3 rd 1 not found 14 th 40 Boston, Mas 6 th 3 [home page] not found not found 8 th 18,100 landscape supply Boston, Mas 4 th [home page] not found not found 4 th 40,500 landscape supply boston landscape supply company landscape supply ma landscape supply near me landscape supply plymouth ma landscape supply store landscape supply stores near me landscapers supply landscaping south shore ma Boston, Mas 9 th [home page] not found not found 9 th 30 Boston, Mas 6 th 1 [home page] not found not found 4 th 720 Boston, Mas 10 th 5 [home page] 5 th 1 not found 14 th 40 Boston, Mas 7 th 1 [home page] not found not found 11 th 18,100 Boston, Mas 7 th 7 [home page] not found not found 7 th 30 Boston, Mas 5 th [home page] not found not found 5 th 6,600 Boston, Mas 10 th 1 [home page] 6 th 1 not found 8 th 1,000 Boston, Mas not found not found 4 th 51 st 40,500 Boston, Mas 2 nd /maps?cid= st 2 nd 20 th 40 Page 4 / 20

5 Keyword Location Change Url Bing Bing Change Local Mobile Volume landscaping supply companies landscaping supply company landscaping supply near me landscaping supply stores near me Boston, Mas 5 th 2 [home page] not found not found 5 th 720 Boston, Mas 5 th 1 [home page] not found not found 5 th 720 Boston, Mas 6 th 2 [home page] not found not found 7 th 18,100 Boston, Mas 34 th 24 [home page] not found not found 42 nd 1,000 loam for sale Boston, Mas 8 th 2 /product/screen not found not found 7 th 260 loam for sale near me new england landscape design new england landscape supply Boston, Mas 10 th 2 /product/screen not found not found 12 th 260 Boston, Mas 73 rd 12 /new-england-oc not found not found 63 rd 30 Boston, Mas 13 th 2 /product/bulk-n- not found not found 15 th 10 pack stone Boston, Mas 3 rd /product/stone-p not found not found 3 rd 20 professional landscaping supplies rock and stone supply rockland landscaping supplies rockland sand and gravel screened loam for sale screened loam near me south shore landscape south shore landscape supply south shore landscaping company Boston, Mas 55 th 2 [home page] not found not found 50 th 40 Boston, Mas 2 nd /product-catego not found 1 st 2 nd 50 Boston, Mas 2 nd [home page] 2 nd 1 1 st 2 nd 20 Boston, Mas 1 st 1 [home page] 2 nd 1 2 nd 1 st 20 Boston, Mas 8 th 1 /product/screen not found not found 8 th 40 Boston, Mas 10 th 1 /product/screen not found 16 th 9 th 390 Boston, Mas 1 st [home page] 1 st 1 st 1 st 210 Boston, Mas 1 st [home page] 1 st 1 st 1 st 390 Boston, Mas 1 st [home page] 1 st 1 st 1 st 20 south shore loam Boston, Mas 1 st [home page] 1 st 1 st 1 st 30 south shore loam and mulch Boston, Mas 1 st [home page] 1 st 1 st 1 st 50 south shore mulch Boston, Mas 3 rd [home page] 1 st not found 1 st 10 south shore mulch and loam south shore sand & gravel Boston, Mas 1 st [home page] 1 st 1 st 1 st 10 Boston, Mas 4 th 1 [home page] not found 1 st 4 th 10 Page 5 / 20

6 Keyword Location Change Url Bing Bing Change Local Mobile Volume south shore supply Boston, Mas 4 th 2 [home page] 4 th not found 4 th 50 stone dust Boston, Mas 9 th 1 /product/stone-d not found not found 9 th 2,400 stone dust for sale Boston, Mas not found not found not found 7 th 20 stone dust for sale near me stone dust near me stone dust suppliers Boston, Mas 8 th 1 /product/stone-d not found not found 8 th 70 Boston, Mas 8 th 1 /product/stone-d 4 th 2 not found 7 th 480 Boston, Mas not found not found not found not found 20 stone pack Boston, Mas 1 st /product/stone-p not found not found 1 st 50 stone pillar caps Boston, Mas 3 rd 1 /product/stone-p not found not found 2 nd 210 stone pillar tops Boston, Mas 1 st /product/stone-p not found not found 1 st 10 stonepack Boston, Mas 3 rd /product/stone-p not found not found 3 rd 10 thermal bluestone treads ticonderoga granite Boston, Mas 3 rd /product/therma not found not found 2 nd 10 Boston, Mas 6 th 1 /product/ticonde 5 th not found 6 th 10 treated sand Boston, Mas 2 nd /product/treated not found not found 2 nd 10 unilock brussels block unilock hollandstone Boston, Mas 7 th 3 /product/unilock not found not found 8 th 390 Boston, Mas 18 th 1 /product/unilock not found not found 21 st 210 versalock pavers Boston, Mas 10 th 3 /product-catego not found not found 13 th 70 where can i buy sandstone where to buy loam near me where to buy sandstone Boston, Mas not found not found not found 7 th 10 Boston, Mas 9 th /product/screen not found not found 9 th 50 Boston, Mas 7 th 1 /product-tag/san not found not found 7 th 30 Page 6 / 20

7 Competition Competitor Trust Flow Citation Flow Indexed Pages Linking Domains Backlinks Keywords In Top 10 bostonlandscapesupply.com landscapesupplycenter.net larryslandscapesupplies.com lombardoloam.com oliveirabrothersmaterials.com sslandscapesupply.com , sterlinggreenery.com , Page 7 / 20

8 Search Console - Top Queries Clicks % Clicks 30 south shore landscape supply south shore landscape supply rockland crushed seashells for landscaping near me 9 firewood south shore ma 9 8 south shore loam and mulch rockland ma , % Clicks Impressions Avg Position CTR 29% 12% 3 45% Keyword Clicks Impressions Avg Position CTR cobblestone pavers landscaping supply store stone dust cassova stone dust near me % french pattern travertine blizzard wizard caledonia granite crushed seashells % black cobblestone % half cord south shore landscape supply % playground mulch rip rap rock for sale near me % half cord firewood belgard pavers wood mailbox Page 8 / 20

9 Keyword Clicks Impressions Avg Position CTR crushed bluestone % turfstone rip rap stone for sale near me % stone pack % granite cobblestone pavers fieldstone for sale % custom stone fire pits cast aluminum mailbox granite treads crushed seashells for landscaping near me % hemlock mulch fire pit ring loam for sale % blue mist granite % cottage stone pavers /4 crushed stone half cord of wood peladow ice melt % bulk landscape supplies loam near me % infield mix crushed blue stone allan block rip rap rock near me landscape wood chips rip rap for sale near me % basalt pavers granite cobblestone buy sandstone screened loam granite steps cost rip rap stone near me % Page 9 / 20

10 Keyword Clicks Impressions Avg Position CTR cobblestone paver Page 10 / 20

11 My Business - Insights Direct vs Discovery vs B Searches Search vs Map Views Views 3,101 13% 3,933 47% ,110 Discovery 991 Direct 37 Branded ,187 Search 1,746 Map Clicks Directions Calls % 62 94% 81 16% Average Rating 0 Reviews Calls by Day Calls by Hour % Monday Tuesday Wednesday Thursday Friday Saturday Sunday :00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 16% Page 11 / 20

12 Analytics - All Channels Sessions 1,749 21% ,749 Sessions Organic Search Direct Paid Search Social - 74 Referral , :01: % Sessions Pages/Session Avg. Session Duration % New Sessions 21% 12% 3% 1% 63.29% 12 $ % Bounce Rate Goal Completions Goal Value Conversion Rate 105% % Channel Sessions Pages/Session Avg. Session Duration % New Sessions Bounce Rate Goal Completions Goal Value Conversion Rate Organic Search :01: % 56.58% 6 $ % Direct :00: % 77.35% 0 $ Paid Search :01: % 52.66% 6 $ Social :00: % 81.08% 0 $ Referral :00: % 79.45% 0 $ Page 12 / 20

13 Analytics - Goals Goal Value Goal Value $0.00 $ Custom Quote R Request Fast Qu Click to Call Butt Click to Call Butt Contact Form Su 12 Goal Completions 20 $0.00 Goal Value 0.69% Conversion Rate 148% Goal Goal Completions Goal Value Conversion Rate Request Fast Quote 4 $ % Custom Quote Requested 8 $ % Contact Form Submit 0 $ Click to Call Button 2 0 $ Click to Call Button 1 0 $ Page 13 / 20

14 Analytics - Landing Pages Sessions 1,749 21% Sessions 100 / /product-tag/firewood/ /products/ 62 /product-category/natural-bulk/rock-stone/ /product-category/natural-bulk/ 12 1, :01: % Sessions Pages/Session Avg. Session Duration % New Sessions 21% 12% 3% 1% 63.29% 12 $ % Bounce Rate Goal Completions Goal Value Conversion Rate 105% % Page Sessions Pages/Session Avg. Session Duration % New Sessions Bounce Rate Goal Completions Goal Value Conversion Rate / :02: % 38.23% 1 $ % /product-tag/firewood/ :01: % 63.56% 6 $ % /products/ :01: % 53.23% 0 $ /product/unilock-il-campo :00: % 0 $ /product/sea-shells-by-so :00: % 63.83% 0 $ /product-category/natural :01: % 69.77% 0 $ /product/firewood-half-cord/ :01: % 60.47% 0 $ /product/ice-melt-inferno/ :00: % 81.08% 0 $ /product/rip-rap-by-south :01: % $ /product/34-blue-crushed :01: % 0 $ /h/ html :00: $ /product-tag/pavers/ :01: $ /product/wood-chips/ :00: % 91.67% 0 $ Page 14 / 20

15 Page Sessions Pages/Session Avg. Session Duration % New Sessions Bounce Rate Goal Completions Goal Value Conversion Rate /product/pa-fieldstone-flat :01: % 63.64% 0 $ /product-tag/ice-melt/ :00: % 68.18% 0 $ /product-tag/retaining-walls/ :00: % 80.95% 0 $ /product/rail-road-tie-7x9x :00: % 0 $ /product/screened-loam-b :00: $ /product-tag/shovels/ :00: % 0 $ /product/snow-stakes/ :00: % 83.33% 0 $ /product-tag/loam/ :00: % 81.25% 0 $ /wp-content/uploads/ :00: $ /product/stone-pillar-caps/ :01: % 69.23% 0 $ /product/thermal-blueston :02: % 46.15% 0 $ /product-category/natural :03: % 0 $ /product/bulk-n-e-fieldston :00: % 81.82% 0 $ /contact/ :00: % 63.64% 0 $ /product-tag/cobblestone/ :01: % 63.64% 0 $ /product/big-green-egg-sp :00: $ /product/blue-mist-granite :01: $ /product/iron-planter-sign :00: $ /product/34-crushed-stone :00: $ /product-category/specialt :02: % 0 $ /product/stone-dust-by-so :00: % 77.78% 0 $ /about/ :00: $ /product/hitching-post-ring/ :00: $ /product/unilock-porcelain :00: $ /product/firewood-full-cord/ :00: % $ /product/iqts244-dry-cut-ti :02: % 57.14% 0 $ /product/iq3xrt-rolling-tabl :01: % 0 $ /product/38-crushed-stone/ :00: % 0 $ /product/cobblestone-pave :00: % 85.71% 0 $ /product/cast-aluminum-m :00: % 0 $ /product-tag/fieldstone/ :00: % 85.71% 0 $ /product-category/pavers :01: % 33.33% 0 $ Page 15 / 20

16 Page Sessions Pages/Session Avg. Session Duration % New Sessions Bounce Rate Goal Completions Goal Value Conversion Rate /product-tag/caps/ :00: % 0 $ /product/granite-lamp-post/ :00: $ /product/pa-fieldstone-flat :00: % 0 $ /product/stone-pack-34-by :00: % 66.67% 0 $ /product/unilock-brussels :02: % 66.67% 0 $ Page 16 / 20

17 Adwords - Ad Groups Clicks % Clicks FIREWOOD LANDSC STONE ICE MELT MASONRY RETAINI PAVING SNOW S 305 5,978 $ $ Clicks Impressions Cost Average CPC CTR 32% 48% 4 11% 3 9 $ % Conversions Cost Per Conversion Conversion Rate View-Through Conv. Avg. Position 41% 51% 15% Ad Group Clicks Impressions Cost Average CPC CTR Conversions Cost Per Conversion Conversion Rate View- Through Conv. Avg. Position BARK MUL 0 23 $0.00 $ $ BLACK MU 0 1 $0.00 $ $ BLOCK 3 73 $3.68 $ % 0.00 $ BLUESTON 1 47 $0.99 $ % 0.00 $ BLUESTON 2 38 $3.13 $ % 0.00 $ BOULDERS 0 1 $0.00 $ $ BRICKS 3 92 $3.50 $ % 0.00 $ CAPS 0 0 $0.00 $ $ COBBLEST 3 72 $3.90 $ % 0.00 $ COMPOST 0 5 $0.00 $ $ CONCRET 0 3 $0.00 $ $ CRUSHED 0 2 $0.00 $ $ FIREWOOD 165 2,544 $ $ % 8.00 $ % FLAGSTON 0 1 $0.00 $ $ Page 17 / 20

18 Ad Group Clicks Impressions Cost Average CPC CTR Conversions Cost Per Conversion Conversion Rate View- Through Conv. Avg. Position FLAGSTON 0 10 $0.00 $ $ GRANITE 0 11 $0.00 $ $ GRANITE P 0 1 $0.00 $ $ GRANITE S 2 12 $1.66 $ % 0.00 $ GRANITE T 1 21 $1.15 $ % 0.00 $ GRANITE W 0 1 $0.00 $ $ HARDSCA 0 1 $0.00 $ $ ICE MELT $21.36 $ % 0.00 $ INTERLOC 1 20 $1.41 $ $ LANDSCAP 0 30 $0.00 $ $ LANDSCAP 0 4 $0.00 $ $ LANDSCAP $42.94 $ % 1.00 $ % LIMESTON 0 6 $0.00 $ $ LOAM 3 49 $2.41 $ % 0.00 $ MASONRY $11.24 $ % 0.00 $ MULCH 3 42 $2.47 $ % 0.00 $ PATIO PAV 0 11 $0.00 $ $ PATIO STO 1 46 $1.26 $ % 0.00 $ PAVERS 0 6 $0.00 $ $ PAVING ST $10.24 $ % 0.00 $ PERMEAB 0 35 $0.00 $ $ PLAYGRO 2 13 $2.58 $ % 0.00 $ RED CEDA 0 0 $0.00 $ $ RETAINING $13.68 $ % 0.00 $ RIVER RO 0 3 $0.00 $ $ ROAD SALT 0 15 $0.00 $ $ ROCK 2 47 $1.88 $ % 0.00 $ SAND 1 34 $1.26 $ % 0.00 $ SHELLS 0 3 $0.00 $ $ SNOW SH $7.56 $ % 0.00 $ SNOW STA $7.26 $ % 0.00 $ SOIL 0 26 $0.00 $ $ Page 18 / 20

19 Ad Group Clicks Impressions Cost Average CPC CTR Conversions Cost Per Conversion Conversion Rate View- Through Conv. Avg. Position STEPS 0 4 $0.00 $ $ STONE $11.26 $ % 0.00 $ STONE DU 0 2 $0.00 $ $ TIMBERS 5 95 $3.96 $ % 0.00 $ Page 19 / 20

20 Adwords - Conversions Conversions Conversions Custom Quote Requ Calls from ads ca local_actions_web local_actions_oth local_actions_dir click_to_call $ % 0 Conversions Cost Per Conversion Conversion Rate View-Through Conv. 41% 51% Conversion Name Conversions Cost Per Conversion Conversion Rate View-Through Conv. local_actions_website_visit 0 $ local_actions_other_engagement 0 $ local_actions_directions 0 $ Custom Quote Request from AdWords 6 $ % 0 click_to_call 0 $ Calls from ads call ext. 3 $ % 0 Page 20 / 20