COMBINED WARNING EDITING GUIDANCE DOCUMENT. European Commission Health and Consumer Protection Directorate-General
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1 COMBINED WARNING EDITING GUIDANCE DOCUMENT European Commission Health and Consumer Protection Directorate-General
2 CONTENTS > INTRODUCTION 2 he longest line reaches the e > TYPOGRAPHY 3 FONT > THE COMBINED WARNING SURFACE 4 he longest line reaches the e > TEXT BLOCKS 5 he longest line reaches the e > IMAGE PROCESSING 9 he longest line reaches the e > EXAMPLES Adaptating of different formats I Tall packages I 1 language 10 Adaptating of different formats I Wide packages I 1 language mm x 102mm cartons I 1 & 3 languages 16 40mm x 97mm packages I 1 language 19 40mm x 97mm packages I 3 languages 22 81mm x 75mm packages I 1 language 25 81mm x 75mm packages I 3 languages 29 COMBINED WARNING EDITING GUIDANCE DOCUMENT 1
3 INTRODUCTION The combined warnings, consisting of a photograph or other illustration and the corresponding text of the additional warnings can be applied to most tobacco packages. Some tobacco packages require specific provisions for the editing of the combined warnings in order to avoid distortion. For these tobacco packages specifications for graphical editing have been developed. This document has no formal legal status and is only intended to assist the different players to implement in a uniform way the Commission decision on the library of combined warnings. COMBINED WARNING EDITING GUIDANCE DOCUMENT 2
4 TYPOGRAPHY FONT SIZE: minimum 6 pt Font size could vary depending on the language used in the combined warning and the amount of text. For the combined warnings which consist of textual elements only, the font size for the secondary text will be minimum one size smaller than the primary text. LINE SPACING: spacing value will be identical to the font size (ex: font size=12, line spacing=12) LETTER SPACING: standard letter spacing will be used. Letter spacing could be enlarged to maximum +10 pt and reduced to minimum -10 pt. TEXT ALIGNEMENT: text will be aligned to the left. In order to fill the warning space as much as possible, the font size should be enlarged so the longest line reaches the edge of the warning space if possible. CORRECT INCORRECT HYPHENS: hyphens should be avoided and used only if the language characteristics requires it. FONT COLOUR: WHITE C 0% M 0% Y 0% K 0% RED C 0% M 100% Y 100% K 0% COMBINED WARNING EDITING GUIDANCE DOCUMENT 3
5 THE COMBINED WARNING SURFACE THE COMBINED WARNING SURFACE: the combined warning will occupy a percentage of the surface of the package, depending on the number of languages on the warning. 1 language > warning will at least occupy 40% of the package 2 languages > warning will occupy at least 45% of the package 3 languages > warning will occupy at least 50% of the package The black border around the warning will not be taken into account to establish the surface of the warning and will vary from 3 to 4mm. Surface occupied by the warning = 40% of the package Surface occupied by the warning = 50% of the package COMBINED WARNING EDITING GUIDANCE DOCUMENT 4
6 TEXT BLOCKS POSITIONING THE TEXT BLOCK: > WARNINGS comprising text only: the text block will be centred in height and width within the warning surface. COMBINED WARNING EDITING GUIDANCE DOCUMENT 5
7 TEXT BLOCKS > WARNINGS comprising text and image: distinction will be made depending on the height/width ratio of the combined warning. > When the proportion between the height and the width of the combined warning is lower than 0.8, the corresponding text of the additional warning, if placed under the photograph or other illustration in the library of selected source documents, may be moved to the right of the photograph or other illustration. Surface of the photograph or illustration should occupy around half of the warning Text block will be aligned to the left and centred in height > When the proportion between the height and the width of the combined warning exceeds 1.2, the corresponding text of the additional warning, if placed to the side of the photograph or other illustration in the library of selected source documents, may be moved under the photograph or other illustration. Surface of the photograph or illustration should occupy around half of the warning Text block will be aligned to the left and centred in height COMBINED WARNING EDITING GUIDANCE DOCUMENT 6
8 TEXT BLOCKS > The surface of the photograph or other illustration should occupy around half of the combined warning. > The proportions specified above (0.8/1.2) apply to most of the warnings. However, in some cases it is advisable to stick to the original layout in order to avoid distortion, as illustrated by the examples below. CORRECT W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 INCORRECT W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 W: 45mm / H: 65mm ratio: 0,77 COMBINED WARNING EDITING GUIDANCE DOCUMENT 7
9 TEXT BLOCKS > THE GRADIENT LINK BETWEEN THE TEXT AREA AND THE ILLUSTRATION: a gradient zone will be placed between the text area and the illustration areas and will respect the following criteria. > The gradient zone will spread from the text area (black 100%) to the photograph or illustration (black 0%) > If necessary, the text will overlap the gradient area though it should not exceed 25% of the gradient zone CORRECT 50% 75% 25% INCORRECT 50% 75% 25% COMBINED WARNING EDITING GUIDANCE DOCUMENT 8
10 IMAGE PROCESSING IMAGE FRAMING: > in order to adapt the framing of the image to the warning format, the framing must respect the message expressed by the photograph or illustration. (You will find examples of standard framing in the annexes of this guidance document). CORRECT INCORRECT > in order to adapt the framing of the image to the warning format, the framing must respect the proportions used in the standard combined warning. (You will find examples of standard framing in the annexes of this guidance document). CORRECT INCORRECT > in order to adapt the framing of the image to the warning format, images with a uniform background will have their background expanded or reduced by graphic processes when needed. COMBINED WARNING EDITING GUIDANCE DOCUMENT 9
11 Adaptating different formats Tall packages I 1 language W: 40mm / H: 97mm W: 42mm / H: 86mm W: 42mm / H: 102mm W: 40mm / H: 97mm W: 42mm / H: 86mm W: 42mm / H: 102mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 10
12 Adaptating different formats Tall packages I 1 language W: 40mm / H: 97mm W: 42mm / H: 86mm W: 42mm / H: 102mm W: 40mm / H: 97mm W: 42mm / H: 86mm W: 42mm / H: 102mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 11
13 Adaptating different formats Wide packages I 1 language W: 81mm / H: 75mm W: 60mm / H: 75mm W: 86mm / H: 74mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 12
14 Adaptating different formats Wide packages I 1 language W: 81mm / H: 75mm W: 60mm / H: 75mm W: 86mm / H: 74mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 13
15 Adaptating different formats Wide packages I 1 language W: 81mm / H: 75mm W: 60mm / H: 75mm W: 86mm / H: 74mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 14
16 Adaptating different formats Wide packages I 1 language W: 81mm / H: 75mm W: 60mm / H: 75mm W: 86mm / H: 74mm COMBINED WARNING EDITING GUIDANCE DOCUMENT 15
17 286mm x 102mm cartons I 1 & 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 16
18 286mm x 102mm cartons I 3 languages In cases, where it is necessary in order to avoid distortion, the combined warning must occupy the full height of the package. CORRECT INCORRECT COMBINED WARNING EDITING GUIDANCE DOCUMENT 17
19 286mm x 102mm cartons I 3 languages In cases, where it is necessary in order to avoid distortion, the combined warning must occupy the full height of the package. CORRECT INCORRECT COMBINED WARNING EDITING GUIDANCE DOCUMENT 18
20 40mm x 97mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 19
21 40mm x 97mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 20
22 40mm x 97mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 21
23 40mm x 97mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 22
24 40mm x 97mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 23
25 40mm x 97mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 24
26 81mm x 75mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 25
27 81mm x 75mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 26
28 81mm x 75mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 27
29 81mm x 75mm packages I 1 language COMBINED WARNING EDITING GUIDANCE DOCUMENT 28
30 81mm x 75mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 29
31 81mm x 75mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 30
32 81mm x 75mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 31
33 81mm x 75mm packages I 3 languages COMBINED WARNING EDITING GUIDANCE DOCUMENT 32
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