ZIPTREK ECOTOURS LOGO STYLE GUIDE 2016

Transcription

1 ZIPTREK ECOTOURS LOGO STYLE GUIDE 2016

2 ZIPTREK LOGO Style Guide 2016 PRIMARY LOGO PRIMARY LOGO VARIATIONS EXAMPLE OF DROP SHADOW LOGO BEING USED The Ziptrek stamp logo is the primary logo. It is mainly used on an orange background or on an image background. Alternatively it can be used on the green and blue brand colour backgrounds when referring to a product type within Ziptrek. When the logo appears on top of an image background or against a white background,the drop shadow logo must be applied in all instances.

3 LOGO VARIATIONS Above are other variations of how the logo can be used as a stamp logo or non stamp logo. QUEENSTOWN ZIPTREK LOGO The Queenstown Ziptrek logo can be used for specified marketing materials. The Queenstown tag can have a drop shadow applied when using it on a white background or an image background. EXCLUSION ZONE - CLEAR SPACE We ve defined an exclusion zone that stops graphic elements interfering with the logo. This clear space is based on the height of the letter i in Ziptrek and will vary depending on the size at which the logo is being used. 20mm MINIMUM SIZE The logo should never be used where it is too small to read. The absolute minimum size (width) is 20mm.

4 BRAND COLOURS PRIMARY BRAND COLOUR USED FOR BACKGROUNDS HEADERS OR FOOTERS USED MAINLY FOR TYPOGRAPHY, SECONDLY BREAKOUT BOXES OR FOOTERS USED MAINLY FOR TYPOGRAPHY AND BACKGROUNDS USED ONLY FOR BACKGROUNDS AND PRODUCT AREAS OF THE BRAND CMYK PRINT COLOUR PALETTE m60 y96 c86 m83 y80 c59 y100 k7 c70 m15 These CMYK colours will only be used for process and/or digital printing. This will be the most common way your colours are printed. PANTONE PRINT COLOUR PALETTE - COATED 158c 425c 369c 639c These PANTONE or Spot colours will only be used for spot colour printing. They will not be identical to CMYK or RGB results. PANTONE PRINT COLOUR PALETTE - UNCOATED 158u 5467u 368u 313u RGB SCREEN COLOUR PALETTE r245 g130 b39 r78 g76 b78 r108 g178 b69 r39 g170 b225 Always remember when viewing colours on screen they may vary depending on the monitor on which they are being viewed. ZIPTREK GRADIENT STRIP m36 y100 m60 y96

5 KEY BRAND ELEMENTS Z I P L I N I N G NZ S #1 ORIGINAL ZIPLINE TOUR Bucket List: is the primary header. Zipline, check! LONDON, UK ZIPLINING is the secondary header. Super fun for big and small people! SYDNEY, CTA strip is AUSTRALIA the primary CTA on marketing material, used as a footer. O.NZ The Ziptrek gradient is the only colour style Greatcolour experience! used inbeautiful these strips. The gradient must run from views! zip lines! yellowexciting to the Ziptrek orange. of ed. required er forms. Guests equire a r more). be liable ubject to TE /15 HEADERS / FOOTERS / CTA STRIPS There are three defined headers/footers/cta strips used within the Ziptrek brand style. These must remainwoohoo!! the same unless approved by Ziptrek to be So much fun! changed. COLORADO, USA BEIJING, CHINA LOGO POSITIONING The Ziptrek stamp logo is primarily aligned to the top left of most marketing material and cropped off. When placed on top of an image and header, it should be replicated as shown (above). The logo must appear over the top of the header with no gap appearing between the image and header. INCORRECT LOGO POSITIONING Z I P L I N I N G Come

6 LOGO MISUSE TYPOGRAPHY It is important to the integrity and impact of the Ziptrek brand that the logo is not changed or adapted. Colour, placement and proportions should not be compromised. Ziptrek has many fonts aligned within the brand. It is essential to be aware of which fonts are used for what typography treatment. DAX REGULAR - BODY COPY -5 KERNING DAX BOLD - BODY COPY -5 KERNING OSWALD REGULAR - HEADINGS -5 KERNING OSWALD BOLD - URL CTA -5 KERNING Feltip Roman - Breakout text -5 kerning

7 This style guide is intended to outline the basic usage of the Ziptrek Ecotours logo. It does not however cover all eventualities. In case of doubt or difficulty as to the correct usage of these guidelines please contact: Fluid Visual Communications 10 Memorial Street, Queenstown, T: ZTE15376 CONTACT US PH PH ZIPTREK nzmarketing@ziptrek.com 45 CAMP ST PO BOX 1747 QUEENSTOWN, 9300 NEW ZEALAND ZIPTREK.CO.NZ