Visual Identity Guidelines
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1 V l Visual Identity Guidelines
2 Visual Identity Guidelines Table of Contents 0.1 Logo Suite Graphic Elements 1.1 Trillium Icon Trillium Icon 1 colour versions Primary Logo Lockup Primary Logo Lockup 8 1 colour versions 1.5 Primary Logo Lockup 9 Spacial Rationale 1.6 Secondary Logo Lockup 10 (Small Type) 1.7 Secondary Logo Lockup 11 (Small Type) 1 colour versions 1.8 Secondary Logo Lockup 12 (Small Type) Spacial Rationale 1.9 Tertiary Logo Lockup (Stacked) Tertiary Logo Lockup (Stacked) 14 1 colour versions 1.11 Tertiary Logo Lockup 15 (Stacked) Spacial Rationale 1.12 Clear Space 1.13 Clear Space Icon Clear Space Primary Logo Clear Space Secondary Logo Clear Space Tertiary Logo Logo Treatment Don ts 1.18 Logo Treatment Don ts Typography & Colour 1.20 Typography Colours Logo Variations 2.1 Logo Variations 27 Summer 2.2 Logo Variations 28 Winter 2.3 Logo Variations Summer 2.4 Logo Variations Winter 2.5 Logo Variations 31 ParaSport 2.6 Logo Variations (City/Year/Event) Sample Applications 3.1 Event Tent Stand Up Banner T-Shirts Buttons Social Avatar Medal 39 2
3 Visual Identity Guidelines 0.1 Logo Suite The Logo suite includes the following versions: A. A. Primary Logo Lockup B. Secondary Logo Lockup (Small Type) C. Tertiary Logo Lockup (Stacked) D. Trillium Icon l B. C. D. l l GRAPHIC ELEMENTS 3
4 Visual Identity Guidelines Section 1.0 Graphic Elements
5 Visual Identity Guidelines 1.1 Trillium Icon GRAPHIC ELEMENTS 5
6 Visual Identity Guidelines 1.2 Trillium Icon 1 colour versions GRAPHIC ELEMENTS 6
7 Visual Identity Guidelines 1.3 Primary Logo Lockup l GRAPHIC ELEMENTS 7
8 Visual Identity Guidelines 1.4 Primary Logo Lockup 1 colour versions l l l l GRAPHIC ELEMENTS 8
9 Visual Identity Guidelines 1.5 Primary Logo Lockup Spacial Rationale Large Type Version Golden ratio 1 l GRAPHIC ELEMENTS 9
10 Visual Identity Guidelines 1.6 Secondary Logo Lockup (Small Type) l GRAPHIC ELEMENTS 10
11 Visual Identity Guidelines 1.7 Secondary Logo Lockup (Small Type) 1 colour versions l l l l GRAPHIC ELEMENTS 11
12 Visual Identity Guidelines 1.8 Secondary Logo Lockup (Small Type) Spacial Rationale Small Type Version Golden ratio 1 l GRAPHIC ELEMENTS 12
13 Visual Identity Guidelines 1.9 Tertiary Logo Lockup (Stacked) l GRAPHIC ELEMENTS 13
14 Visual Identity Guidelines 1.10 Tertiary Logo Lockup (Stacked) 1 colour versions l l l l GRAPHIC ELEMENTS 14
15 Visual Identity Guidelines 1.11 Tertiary Logo Lockup (Stacked) Spacial Rationale Stacked Version Golden ratio 1 1 l GRAPHIC ELEMENTS 15
16 Visual Identity Guidelines Clear Space
17 Visual Identity Guidelines 1.13 Clear Space Icon To ensure that the logo maintains distinct from other graphic elements, a clear space must always be maintained around the logo. No other graphic elements should appear within this space. 0.5 x x 0.5x GRAPHIC ELEMENTS - CLEAR SPACE 17
18 Visual Identity Guidelines 1.14 Clear Space Primary Logo 0.5 x 0.5 x x l 0.5x GRAPHIC ELEMENTS - CLEAR SPACE 18
19 Visual Identity Guidelines 1.15 Clear Space Secondary Logo (Small Type) 0.5 x 0.5 x x l 0.5x GRAPHIC ELEMENTS - CLEAR SPACE 19
20 Visual Identity Guidelines 1.16 Clear Space Tertiary Logo Lockup (Stacked) 0.5 x x l 0.5x GRAPHIC ELEMENTS - CLEAR SPACE 20
21 Visual Identity Guidelines Logo Treatment Don ts
22 Visual Identity Guidelines 1.18 Logo Treatment Don ts l l l l Do not use unapproved colours Do not use unapproved fonts Do not alter the positioning of any graphic elements Do not outline any of the graphic elements l LOREM IPSUM l l Do not distort the logo Do not place elements within the Clear Space space Do not rotate any graphic elements Ensure that logo is at a legible size l l l l Do not place primary mark on top of a colour background Do not use secondary colour palette for background colours Do not allow the mark to become illegible on photographic background Do not place logo on top of gradients or patterns 22
23 Visual Identity Guidelines Typography & Colour
24 Visual Identity Guidelines 1.20 Typography Aa Gotham Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Headline Gotham Rounded Bold Subhead Gotham Rounded Book Lorem ipsum dolor amet consectetur adipiscing Aa Gotham Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Body Gotham Book Fusce ullamcorper ullamcorper orci, vel rhoncus ligula scelerisque in. Morbi justo quam, luctus eget risus eget, volutpat pharetra.* Legal Gotham Italic *Fusce ullamcorper Gotham Family (Book, Book Italic, Bold) Aa Aa Aa The fonts for this brand are licensed on a per-user basis. Any Government of employee, partner or vendors modifying assets that leverage these fonts will need to purchase them at: GRAPHIC ELEMENTS TYPOGRAPHY & COLOUR 24
25 Visual Identity Guidelines 1.21 Colours Primary Colour Palette To ensure correct reproduction of printed materials, Pantone Matching System (PMS) numbers have been assigned to the Pantone 186 Pantone 348 Pantone 2935 colours noted. Please refer to the colour breakdown values as listed in the colour chart. CMYK 2, 100, 85, 6 RGB 204, 09, 47 HEX #cc092f CMYK 96, 2, 100, 12 RGB 0, 132, 68 HEX # CMYK 100, 52, 0, 0 RGB 0, 99, 190 HEX #0063be Secondary Colour Palette The secondary colour palette is only used within the Trillium Icon to denote overlaping of shapes. These colours are not intended to be outside of the Icon. Pantone 209 CMYK 20, 97, 40, 58 RGB 113, 39, 61 HEX #71273d Pantone 7729 CMYK 95, 0, 75, 65 RGB 0, 86, 67 HEX # Pantone Black CMYK 63, 62, 59, 94 RGB 42, 39, 35 HEX #2a2723 GRAPHIC ELEMENTS TYPOGRAPHY & COLOUR 25
26 Visual Identity Guidelines Section 2.0 Logo Variations
27 Visual Identity Guidelines 2.1 Logo Variations Summer Primary The primary lockup is to be used in most scenarios. See below for alternatives and their intended use. Summer Jeux d été de l Secondary (Small Type) Tertiary (Stacked) The secondary lockup uses smaller type proportions relative to the Trillium icon. Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point. Summer Jeux d été de l The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle. Summer Jeux d été de l LOGO VARIATIONS 27
28 Visual Identity Guidelines 2.2 Logo Variations Winter Primary The primary lockup is to be used in most scenarios. See below for alternatives and their intended use. Winter Jeux d hiver de l Secondary (Small Type) Tertiary (Stacked) The secondary lockup uses smaller type proportions relative to the Trillium icon. Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point. Winter Jeux d hiver de l The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle. Winter Jeux d hiver de l LOGO VARIATIONS 28
29 Visual Identity Guidelines 2.3 Logo Variations 55+ Summer Primary The primary lockup is to be used in most scenarios. See below for alternatives and their intended use. 55+ Summer Jeux d été de l 55+ Secondary (Small Type) Tertiary (Stacked) The secondary lockup uses smaller type proportions relative to the Trillium icon. Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point. 55+ Summer Jeux d été de l 55+ The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle. 55+ Summer Jeux d été de l 55+ LOGO VARIATIONS 29
30 Visual Identity Guidelines 2.4 Logo Variations 55+ Winter Primary The primary lockup is to be used in most scenarios. See below for alternatives and their intended use. 55+ Winter Jeux d hiver de l 55+ Secondary (Small Type) Tertiary (Stacked) The secondary lockup uses smaller type proportions relative to the Trillium icon. Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point. 55+ Winter Jeux d hiver de l 55+ The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle. 55+ Winter Jeux d hiver de l 55+ LOGO VARIATIONS 30
31 Visual Identity Guidelines 2.5 Logo Variations ParaSport Primary The primary lockup is to be used in most scenarios. See below for alternatives and their intended use. ParaSport Jeux ParaSport de l Secondary (Small Type) Tertiary (Stacked) The secondary lockup uses smaller type proportions relative to the Trillium icon. Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point. ParaSport Jeux ParaSport de l The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle. ParaSport Jeux ParaSport de l LOGO VARIATIONS 31
32 Visual Identity Guidelines 2.6 Logo Variations (City/Year/Event) Municipality 20XX Summer Jeux d été de l Municipality 20XX 55+ Summer Jeux d été de l 55+ Municipality 20XX ParaSport Jeux ParaSport de l LOGO VARIATIONS 32
33 Visual Identity Guidelines Section 3.0 Sample Applications
34 Visual Identity Guidelines 3.1 Event Tent Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 34
35 Visual Identity Guidelines 3.2 Stand Up Banner l Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 35
36 Visual Identity Guidelines 3.3 T-Shirts Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 36
37 Visual Identity Guidelines 3.4 Buttons Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 37
38 Visual Identity Guidelines 3.5 Social Avatar Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 38
39 Visual Identity Guidelines 3.6 Medals Sample application visuals are not actual designs. Use as design system reference only. SAMPLE APPLICATIONS 39
40 l
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