3 STEPS TO FINDING A JOB YOUTH GUARANTEE

Transcription

1 3 STEPS TO FINDING A JOB YOUTH GUARANTEE Guidelines on how to use the toolkit and visual elements

2 CONTENTS 1. INTRODUCTION BACKGROUND HOW TO USE THE TOOLKIT COPYRIGHT NOTICE TYPESETTING TYPESETTING KEY VISUAL PICTOGRAM COMPOSITION OF THE KEY VISUAL LOCAL CONTACT DETAILS COLOURS REFERENCES PARTICULAR FEATURES POSITION OF THE LOGO AND CONTACT DETAILS OF THE NATIONAL, REGIONAL OR LOCAL AUTHORITY ILLUSTRATIONS REFERENCES POSTER STRUCTURE COLOURS PARTICULAR FEATURES LEAFLET STRUCTURE ROLLUP STRUCTURE STAND STRUCTURE WEBPAGE HOMEPAGE SOCIAL NETWORKS FACEBOOK TWITTER

3 1. INTRODUCTION 1.1. BACKGROUND Pilot outreach and awareness raising activities on the Youth Guarantee have been developed by the European Commission in Finland, Latvia, Portugal and Romania, in close cooperation with national authorities. The goal is to inform young people and those working with them of existing schemes and encourage young people to register with their local Youth Guarantee providers. The concept, products and visuals from this pilot have been put at disposal of authorities in EU Member States who wish to use it further as an electronic toolkit, where information and source files can be found. The toolkit contains the following elements: > Posters: A1 posters of the three visuals from the pilot project. > Leaflets: A5, four-page long leaflets containing information on the Youth Guarantee, where and how young people can register. > Roll-ups: Roll-ups (100x206mm) of the three visuals. > Event stand design: A 3-step stand drawing attention and informing people visiting it. This stand can be used in various ways at events such as job fairs. > Social media app s codes: The codes of the Workinator application annotated with comments in English. The app s objective is to catch young people s attention on social media and invite them to register. It is based on a simple job generator machine, conceived as a game which proposes an imaginary job by transforming one s surname and first name. > Social media banners: Facebook s cover picture and profile picture as well as Twitter s cover picture and profile using the pilot project s visuals. > HTML template: Mailing template in HTML featuring one of the three graphics chosen for the pilot project. Texts and visuals can be easily adapted. > Radio spot text: English script of a radio spot developed and broadcasted on radio channels. The radio spot directs the traffic to the national Youth Guarantee website. > Business cards: Business cards following the visuals. They allow the YG information to be seen in digestible and practical format and can be used, for instance, by youth workers or PES advisors. These guidelines present the basic elements of the main visual materials and should serve as a chart for public authorities making use of the toolkit. 3

4 1.2. HOW TO USE THE TOOLKIT The toolkit can be used by national, regional and local public authorities in charge of delivering the Youth Guarantee. All authorities intending to make use of the visuals are requested to identify themselves with a logo on each product. Several logos can be used in case of joint projects. A link (URL) to an official website and/or social media account(s) where young people can find practical information about the Youth Guarantee and/or relevant contact details (e.g. , phone number) need to be featured on all products. The contact information should be primarily managed by the authorities identified by the logo. Should it not be the case, explicit authorisation should be requested and the national Youth Guarantee Coordinator consulted (1) (e.g. reference to the main national Youth Guarantee website and/or social media account). The visuals must always be reproduced from the master artwork. They must never be altered in any way, with exception of texts, which can be translated and adapted to national or local realities, after consultation of the Youth Guarantee Coordinator. As a general rule, the text used should be the one provided in the toolkit, available in all EU languages. If you have the slightest doubt or any other question concerning one of the principles presented in these guidelines please contact the European Commission s Directorate General for Employment, Social Affairs and Inclusion at EMPL-Youth-Guarantee@ec.europa.eu Please inform the European Commission of the use that has been made of the toolkit by sending the visuals produced to EMPL-Youth-Guarantee@ec.europa.eu 1.3. COPYRIGHT NOTICE European Union, 2015 Reproduction and reuse by authorities in charge of delivering Youth Guarantee schemes is authorised, provided the source is acknowledged. The reuse policy of the European Commission is implemented by a Decision of 12 December Contacts can be found on: 4

5 2. TYPESETTING Please use Frutiger LT SD font for all communication materials. As the pilot was a joint project with the European Commission, the font EC Square has been used. However, the European Commission has the role right to use this font. The difference between both fonts is very slight. 5

6 2.1. TYPESETTING FRUTIGER LT STD > 45 Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FRUTIGER LT STD > 55 Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FRUTIGER LT STD > 56 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FRUTIGER LT STD > 65 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FRUTIGER LT STD > 75 Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

7 EXAMPLE FRUTIGER LT STD 7

8 3. KEY VISUAL The Key Visual is an important element of all communication activities. It allows the concept to be visualised in one image. This visual can be used on all the formats. 8

9 3.1. PICTOGRAM This image symbolises the 3 steps and suggests the path to a quality offer. It represents a springboard, a set of actions, which helps achieve a specific purpose COMPOSITION OF THE KEY VISUAL Text centred within the pictogram shape. YOUTH GUARANTEE 1. REGISTER 2. MEET AN ADVISOR 3. GET A QUALITY OFFER* *of job, apprenticeship, traineeship or education Title Youth Guarantee > Frutiger LT SD Black > Uppercase > Colour: C75-M22-Y00-K00 The 3 steps > Frutiger LT SD Black > Uppercase > Colour: C100-M90-Y10-K00 Asterisk* > Frutiger LT SD Italic > Lowercase > Colour: C100-M90-Y10-K LOCAL CONTACT DETAILS The contact details should be added to the left of the EU flag. The contact details comprise the local website pertaining to the Youth Guarantee, a phone number and an address. Along with the EU flag, the sentence Youth Guarantee: supported by the European Union in the local language must be added in italic. The EU logo can be downloaded here: you@ address.eu Youth Guarantee: supported by the European Union URL > Frutiger LT SD Bold > Lowercase > Colour: C100-M90-Y10-K00 address > Frutiger LT SD Light Italic > Lowercase > Colour: C100-M90-Y10-K00 Sentence below > Frutiger LT SD Italic > Lowercase > Colour: C100-M90-Y10-K00 9

10 4. COLOURS Choice of bright colours suited to a young audience between 15 and 30 years old. The complementary colours promote harmony and a positive appearance. Furthermore, they create visual impact and good readability. 10

11 4.1. REFERENCES PICTOGRAM VISUAL C100-M90-Y10-K00 R40 G53 B131 C75-M20-Y00-K00 R0 G159 B227 C0-M00-Y100-K00 R255 G 237 B0 C100-M90-Y10-K00 R40 G53 B131 C20-M00-Y95-K00 R220 G220 B4 C00-M100-Y00-K00 R230 G0 B126 C100-M90-Y10-K00 R40 G53 B131 C77-M12-Y34-K00 R0 G163 B171 C0-M00-Y100-K00 R255 G 237 B0 11

12 4.2. PARTICULAR FEATURES Some countries have chosen other colour combinations. PICTOGRAM VISUAL C100-M90-Y10-K00 R40 G53 B131 C17-M02-Y05-K00 R219 G236 B243 C75-M20-Y00-K00 R0 G159 B227 12

13 4.3. POSITION OF THE LOGO AND CONTACT DETAILS OF THE NATIONAL, REGIONAL OR LOCAL AUTHORITY LEAFLET POSTER ROLLUP LOCAL CONTACT DETAILS LOGO 13

14 5. ILLUSTRATIONS They show young people of all ages moving. These characters are used to humanise the visual and show a movement of walking up. Refined graphics are used to give a feeling of peace, ease and accessibility. 14

15 5.1. REFERENCES VISUAL 1 COLOURS C78-M15-Y73-K02 R49 G153 B102 C81-M36-Y93-K04 R51 G103 B51 C66-M19-Y99-K04 R101 G 153 B51 VISUAL 2 C78-M15-Y73-K02 R49 G153 B102 C81-M36-Y93-K04 R51 G103 B51 C66-M19-Y99-K04 R101 G 153 B51 VISUAL 3 C94-M87-Y28-K19 R49 G51 B102 C84-M56-Y18-K03 R53 G102 B155 C87-M35-Y52-K28 R3 G 102 B102 15

16 6. POSTER A3 > A2 > A1 POSTER in proportion. 16

17 6.1. STRUCTURE FORMAT A3 > 297mm x 420mm The other DIN formats are proportional to these values. Left margin = 8mm 1 Top margin = 8mm Right margin = 8mm 3 1/3 1/10 2 1/4 4 Footer margin = 20mm PROCEDURE 1 Define the margins. 2 Within these margins, determine the height of the footer > 1/10. 3 Determine the height of the flag > 1/3 of the height of the footer. 4 Within the footer, determine the position of the Key Visual > 1/4 of half the footer. 17

18 EXAMPLE 1 18

19 EXAMPLE 2 19

20 EXAMPLE 3 20

21 6.2. COLOURS The colour of the circle in the pictogram is the same as that of the visual background. Except for the second poster, where the colour of the circle is magenta for readability. = 21

22 6.3. PARTICULAR FEATURES READING DIRECTION OF STEPS Some countries have chosen to replace the slogan YOUTH GUARANTEE 3 STEPS TO FINDING A JOB with the 3 lines of text from the Key Visual. In this case, it seemed that the reading direction was different and had to be reversed. The first step must accommodate the first stage. This reading direction is not compulsory in the first version (p.16-19). Therefore, point 1 always begins at the bottom, the first step, followed by point 2 on the second step and finally point 3 on the last step at the top. Never do the opposite because it creates inconsistency. The third step cannot feature stage 1, because it is the first stage you undertake when you are at the bottom of the staircase. NO An asterisk is added on step 3 and a reference line is placed under the visual. The Key Visual is adapted without the 3 points. 22

23 CHARACTERS HEAD Finland and Portugal have chosen to display the characters in full figure with their head showing in their posters and/or leaflets. The files with the full figures of the characters are available in the toolkit. All roll-ups produced for the pilot countries showed the characters head. 1. REGISTA-TE 2. CONHECE UM TÉCNICO 3. RECEBE UMA PROPOSTA* Garantia Jovem: com o apoio da União Europeia *Oportunidade de emprego, estágio, educação ou formação 23

24 7. LEAFLET A5 FORMAT > 148.5mm x 210mm 24

25 7.1. STRUCTURE Title > Frutiger LT SD 55 Bold 14pt Body > Frutiger LT SD 65 Roman 9pt Margin = 4mm BACK COVER Margin = 4mm Margin 30mm Margin 30mm Footer margin = 10mm Margin = 4mm Diameter = 80mm PICTO A PICTO B Margin of 65mm Margin 30mm Margin 30mm Margin 30mm Margin 30mm Margin = 4mm 25

26 EXAMPLE 26

27 8. ROLLUP FORMAT > 1000mm x 2060mm 27

28 8.1. STRUCTURE The Key Visual is placed at the top for readability. Margin = 30mm 1 1/ /5 1/6 2 The characters heads are visible when the vertical format allows it. Margin = 65mm PROCEDURE 1 Define the margins. 2 Within these margins, determine the height of the header > 1/6. 3 Determine the height of the flag > 1/5 of the height of the header. 4 Within the footer, determine the position of the key visual. 28

29 EXAMPLE 1 29

30 EXAMPLE 2 30

31 EXAMPLE 3 31

32 9. STAND 32

33 9.1. STRUCTURE LEFT SIDE BACK RIGHT SIDE YOUTH GUARANTEE 3STEPS TO FINDING A JOB YOUTH GUARANTEE 1.REGISTER 2.MEET AN ADVISOR 3.GET A QUALITY OFFER YOUTH GUARANTEE 3STEPS TO FINDING A JOB in cm FIRST STEP YOUTH GUARANTEE 1.REGISTER 2.MEET AN ADVISOR 3.GET A QUALITY OFFER YOUTH GUARANTEE 1.REGISTER 2.MEET AN ADVISOR 3.GET A QUALITY OFFER YOUTH GUARANTEE 1.REGISTER 2.MEET AN ADVISOR 3.GET A QUALITY OFFER FLOOR 33

34 10. WEBPAGE 34

35 10.1. HOME PAGE 35

36 11. SOCIAL NETWORKS 36

37 11.1. FACEBOOK TWITTER 37