This document includes all the approved guidelines for UBU marketing in terms of logo usage and digital graphics.

Transcription

1 Design Guidelines This document includes all the approved guidelines for UBU marketing in terms of logo usage and digital graphics. Resources Downloadable versions of all graphics can be found in the H Drive at H:\UBU Logos or online at Fonts Main Header Futura Bold Titles Futura Medium Text Minion Pro UBU Logo The default UBU logo is below, available in vector.ai and transparent PNG versions. This logo is not to be stretched or skewed in any way. The UBU logo can be used in any available colour but must be a solid colour with no gradients.

2 Area Variant The UBU logo can be customised for a particular area by adding a phrasing below it as shown below, which can be edited using Adobe Illustrator. Square / Circular version For mediums that require a square -style logo, the UBU can be used on its own. This logo can be any colour but must be a solid colour, no gradients. Image version For specific uses, the dark space of the logo can be replaced with that of a photo to create a more visual graphic. A PhotoShop template is available for this. For copyright-free photos we recommend pixabay.com or unsplash.com, but please make note of any copyright guidelines that come with any image. An example of each variant is shown below with a tennis ball.

3 You can also extend the graphics outside of the circle, providing the legibility of the UBU within the circle remains readable. Website Guidelines for graphics for bradfordunisu.co.uk Homepage Ads For full page homepage ads please produce it in a RGB PNG of 1024px x 341px. For the standard image of three to a page, each graphic should be an RGB PNG of 296px x 296px. Page Graphics Graphics for the website should be made at 72dpi RGB JPG or PNG, at a size suitable for their final display. Any graphics added to the website should have width and height removed in the settings to ensure correct scaling for mobile devices.

4 Social Media For a comprehensive list of sizes we recommend visiting but the most common variants are listed below. Facebook Profile Image (Page) The UBU logo for a profile image will use the square version of the logo, in any of its colour or graphic forms. It must be designed at 180px x 180px at least. Cover Photo (Page) The cover photo will be designed at the size of 828px x 315px in a RGB PNG format. It must include the logo in some place. Please note that at least 160px must be kept clear of essential text on either side of the graphic for users on a mobile phone. Shared Image (Page) This graphic is to be created at 1200px x 630px in an RGB PNG format. It must include the logo in some place. Text alongside the image should be kept to a minimum and include a link to the website or similar. Cover Photo (Group) The cover photo will be designed at the size of 815px x 315px in a RGB PNG format. It must include the logo in some place. Please note that at least 160px must be kept clear of essential text on either side of the graphic for users on a mobile phone. Cover Photo (Event) The cover photo will be designed at the size of 1920px x 1080px in a RGB PNG format. It must include the logo in some place. Twitter Profile Image The UBU logo for a profile image will use the square version of the logo, in any of its colour or graphic forms. It must be designed at 400px x 400px at least. Cover Photo The cover photo will be designed at the size of 1500px x 500px in a RGB PNG format. It must include the logo in some place. Shared Image This graphic is to be created at 440xx x 220px in an RGB PNG format. It must include the logo in some place. Text alongside the image should be kept to a minimum and include a link to the website or similar. All links posted to Twitter must include an image or, if not suitable, an appropriate GIF.

5 Instagram Posted Graphic Must be produced in a square format of at least 1080px x 1080px and include the UBU logo plus a link to the website or similar in the description. Others YouTube (Channel Cover) Must be produced at 2560px x 1440px and include the UBU logo. Google Plus (Cover) Must be produced at 1080px x 608px and include the UBU logo. Google Plus (Profile Image) The UBU logo for a profile image will use the square version of the logo, in any of its colour or graphic forms. It must be designed at 400px x 400px at least. Additional Areas Guidance on other social networks will provided when needed.

6 Other Logos and Brand Guidelines Love My Campus (Also available in white) Team Bradford Tournament Available in a variety of colours. Other Other logos we have our Varsity, Student Central, Unique and University of Bradford logos but these have their own guidelines. Big Screen Graphics for the big screen to be created in 1920px x 1080px RGB JPG or PNG 300dpi. All graphics should be made with the minimal text for visibility and a link to a web address or contact for further information. Videos to follow the guidelines below. Videos Videos promoting UBU activities must start and end with the UBU video ident. Photography Photography must be watermarked with the UBU logo and other relevant logos and a take-down policy must be available for those who don t want photos uploading publically.

7 Poster Rules The following guidelines apply to posters produced by the UBU and its various groups. Each poster must include a copy of the UBU logo which follows the guidelines set earlier in this document. Internal Posters Internal posters created to advertise UBU events, services or similar must conform to the following guidelines: A strong background colour without gradient The appropriate website, social media handles and logo displayed at the top and bottom of the poster The title, date, venue, time, description and other information displayed cleared in the font Futura Medium A visual image in a circular format with the correct copyrighted material The poster must also be correctly spelt and must not contain imagery and / or language that could be deemed offensive or inappropriate Posters and other digital graphics must be approved by being sent to ubudesign@ubu.bradford.ac.uk See below for examples:

8 Listing Posters For posters listing a week of activities e.g. freshers or RAG the format can be used as below.

9 Group Posters For groups wanting to create their own poster design, they can incorporate the header and footer into their poster design as shown below. The header and footer can be of any colour but must be a solid colour. Guidelines: The poster must also be correctly spelt and must not contain imagery and / or language that could be deemed offensive or inappropriate Posters and other digital graphics must be approved by being sent to ubudesign@ubu.bradford.ac.uk Design Support If you have any design queries or would like to get support in creating graphics please us at ubu-design@ubu.bradford.ac.uk.