by Dan Black, Dan Eckels, Bob Juranek, Darshil Mehta, Leslie Osei, Stella Sarbalieva, Wei Wang, & Joshua Wulbert

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Stuart Griffin
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1 by Dan Black, Dan Eckels, Bob Juranek, Darshil Mehta, Leslie Osei, Stella Sarbalieva, Wei Wang, & Joshua Wulbert

2 Outline Introduction Project Goal Objectives Audience Methods Process Final Design Discussion

3 Introduction Background Problem Jeff and the Social Stability Model Research Question How We Can Help

4 Background Transforming our World: the 2030 Agenda for Sustainable Development In September 2015 The United Nations established the Sustainable Development Goals (SDGs) 17 goals (169 targets) achieved by 2030 End poverty Protect the planet Ensure prosperity for all

5 Outline

7 Problem What the critics are saying: The goals are a mess There s too many targets The UN is not ambitious enough

8 Jeff and the Social Stability Model Jeff Leitner Lead researcher behind the Social Stability Model Social Social Stability Model The first-ever effort to systematically prioritize and effectively sequence interventions that promote a nation s social and political stability

9 Research Question What is the right, most sensible order in which to tackle all of the SDGs and their targets? Main efforts made to answer that question: Designed a survey to distribute purposefully

10 How We Can Help We teamed up with Jeff and utilized a user-centered design approach to help communicate his project and results in a meaningful way to his audience.

11 Project Goal Design a website that informs our audience of the motivation and processes of the Social Stability Model and the resulting prioritization for each country, someday soon.

12 Objectives Educate on the motivation for the project Inform people about the survey List the survey results Design a framework for the SSM team to import resultsj

13 Tomicah Interview Guide (1) Introduction questions Social Stability questions How long have you been involved with the social stability model project? How does support for social stability move from an idea to an investment? What groups of people do you believe will be most interested in the results of social stability model survey? How can the Social Stability Model compete for funding with similarly scaled models? How do you think people will be using this information? What are your short-term and long-terms goals with this initiative? What resources currently exist for investors who are interested in social stability? What other initiatives have you seen that are similar in scale to SSM and what challenges did they experience? What is the success criteria for something like this? How will progress in Social Stability be measured? What types of results are you expecting from the SSM? What would be an unexpected result? What do investors value when making decisions on donating to social stability causes? What are the most important factors? What are the least important factors?

14 Tomicah Interview Guide (2) In depth Questions Who will most value the results of the Social Stability Model? How do you translate capital investments in your work into policy How do you approach reducing risk and increasing value when working with investors? What available information have you utilized successfully in your risk management work? Audience questions Who is the audience for the social stability model? What fields are they in? How many categories of people do they encompass? What causes have they traditionally participated in? Why does an audience become interested in a cause? What How do they qualify what they want to invest or donate to? Questions for Further Work Anything else you believe we need to consider in our design process to make this project successful? What questions do you have for us?

15 Audience Primary Audience Policy Makers Government Officials Investor-advisors

16 Audience Secondary Audience College Students PhD Students

17 Methods: Expert Interview Goal: To gain a better understanding of the needs of the project and its users Results: Solidified understanding of project needs Helped define our audience/users Gave us direction/examples of similar projects to explore

18 Methods: Empathy Map Goal: Understand how our audience thinks and feels to cater to their needs. Results: Pain -big risks, bad investments, low impact Gain - best investments, understanding opportunities

20 Methods: Heuristic Evaluation Goal: Research existing online international survey/data report communications Results: Actionable info is hidden Info is not easy to decipher Navigation is difficult

21 The Get Updates tab appears to show where the user is located. Clicking on a different tab shows that Get Updates is always a different color.

22 Only clicking on the arrow will cause the drop-down to appear. Clicking Who we are will navigate to a different page.

23 The search feature hides half the page.

24 Topics drop-down is clearly displayed and easy to navigate.

25 Clear display of sub-topics, but each page looks different which hinders navigation.

26 Even with a summary, calls to action are hidden within the report making it difficult to compare topics.

27 Exclusion list is clear to understand why PGGM does not support investing in certain companies.

28 Language options are presented in English and their native language, making it easier for non-english speakers to select the correct option.

29 Methods: Flow Chart Goal: To learn how a user would navigate the site. Results: Two main paths

30 Start Country Cause Cause Country Invest

31 Methods: Site Map Goal: Outline for organizing and clarifying the content that needs to be on the SSM site. Results: Unnecessary pages eliminated Reinforced site goals Definitive primary navigation

33 Methods: Site Map

34 Style Guide Keywords: professional, minimalistic, modern, unity Utilized Fontify.com for collaboration Gave us a launching pad to work independently but not disparately We ended up making changes based off of client feedback

35 Style Guide Version 1

36 Style Guide Version 2

37 Methods: Wireframes Goal: Explore different ways of presenting data and information. Results: Page Design conceptualized

38 Chalk wireframe of the Overview page

39 Chalk wireframe concepts of the Rankings page

40 Wireframes of the overview page

41 Methods: Prototypes Goal: To efficiently test potential designs of final product. Results: Axure prototype

42 Process: Prototype Chalk Wireframe Division of Pages Axure Prototype Feedback and Redesigns

43 Process: Website Previous Website WordPress Domain Names Hosting Premature launch Temporary Domain

44 High-Fidelity Prototype dev.socialstabilitymodel.org

45 Discussion: Challenges Communication issues Different ideas on the final deliverable Time Schedule issues Different working schedule

46 Discussion: Limitations Large Group Size Survey is still in-progress Few Interviews Technical limitations Axure Share Lacks of content

47 Discussion: Future Developments Expert Ranking Social Media Interaction Prioritization and Correlation News Explore more part

48 Discussion: What we Learned Working with limited domain knowledge Importance of ongoing communication with the client Interpreting feedback

49 Questions?

50 Thank You

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