DEEPAK DEVADASAN Manager-User Experience

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1 EXECUTIVE SUMMARY: Over 18 years of interactive, visual and Web design experience. Led user experience strategy, user research, information architecture, interaction design, usability testing & Design for desktop and mobile (web & native) interactive, for clients across multiple industries including several Fortune 100 companies. Experience in recruiting, grooming and leading user interface team. Ability to design methodology for web design related services. Proven track record of being consistently proactive, innovative and result-oriented. Have been exceptional in motivating team members. Versatile team player as well as independent contributor with good problem solving and interpersonal skills. Ability to complete assigned projects within limited time frame. Hands-on experience with all stages of a user-centered design process from user research, conceptualizing, interaction design, and visual design to prototyping, responsive web design for all devices, UI development and usability testing. Excellent in envisioning and adapting to upcoming and latest technologies and a great contributor in sharing knowledge. Skilled in Interaction Design and Web & Mobile Usability with solid Information Architecture and User Research chops, Visual Design and/or Content Strategy skills Assisted in documentation of design processes and deliverables. Defined and developed creative standards for online experience and mobile innovations. Involved in Design, Development of User Interfaces for Various Internet/Intranet applications Proficiency in working with MS office tools like MS Word and PowerPoint Presentations in design perspective Involved in implementation of Brand UI guidelines, corporate brand standards in all aspects of design and development Working with internal stakeholders giving them full visibility of work throughout the project life-cycle and collaborating with the web team to ensure project work is completed to brief and timescales. 6+ years of experience [Effort estimation, task distribution, knowledge transfer planning, risk analysis and management]. Gained experience in Project planning and management, Translating project requirements into visual mockups, User Interface designing, User Experience Designing, User Interaction Designing, Information architecture and navigation design, Strong understanding of web usability and accessibility, (basics in) Designing and development of HTML prototypes with CSS frameworks. Creative, innovative and resourceful with ability to handle multiple projects. Ability to learn Domain Knowledge related to the application in a short period of time.

2 EDUCATION: Bachelors of Science, Visual Communication. Master of Arts, Mass Communication & Journalism Certified in Multimedia (3D), Graphics (2D). Certified in Programming in networking computers. Certified in Basics of Television production. TECHNICAL & SOFT SKILLS: Software User Experience & Interface Design Photoshop, Axure, Balsamiq, Sketch Mobile UX/UI, Product Development, User Research, Personas, Information Architecture, Sitemaps & Wireframes. Usability Testing, Visualize websites, Portals, Logo s, interactive presentations Skills, Lo-Hi fidelity prototyping. Soft Skills Analytics (Basics) Accessibility (Basics) Languages (Basics) Environment Basics in A/B testing, Card Sort, Heuristic Evaluation, CMS Managed over forty cross-functional teams across location. Design and Assist in proposals, Escalation management and issue resolution. Google, Web Trends, Hit Box Accessibility 508, WCAG, DDA, Illustrator, Captivate, Dreamweaver, Flash, HTML, PHP, CSS2/CSS3, JQuery, Ajax. Team size ranging from 5-40 across multiple locations PROFESSIONAL EXPERIENCE: Manager User Experience Projects Cognizant Technology Solutions Sr. User Experience Designer IGATE User Experience Designer Compworldwide Lead - User Experience Designer Tata Consultancy Services Manager - User Experience NTT Data Americas Sr. Web Designer Altech Star Solutions Web Designer Trainee Pentasoft Technologies Nov 2014 Till Date Jun 2014 Oct 2014 Jan 2014 Jun 2014 Dec Jan 2014 Mar Dec 2008 Nov 2001 Mar 2003 Oct 2000 Sep 2001

3 WORK EXPERIENCE: Cisco, San Jose CA Aug 2018 Till date Title: User Experience Designer Ø Design end to end user experiences through brainstorming, conceptual models, wireframe mock-ups, interactions flows, low-fidelity prototypes, and specification documents for Cisco Webex product. Ø Partner closely with engineering and product management to rapidly iterate on designs based on user feedback, tech constraints, and market dynamics, customer feedback on reports. Ø Contribute to all aspects of design including need-finding, user research, detailed design, and engineering support. Ø Constantly improve and innovate to design WebEx reports with a modern user experience. Ø Solve problems starting with the information architecture, task flows, storyboards and wireframes that capture the proposed design. PayPal, San Jose CA Aug 2016 Aug 2018 Title: Product Designer Ø Partner with design, engineering and product management team members in the execution and delivery of successful products and services, using a customer-focused, iterative design process. Ø Create high quality deliverables and executes based on UX goals and priorities without prescriptive guidance or direction, managing his/her own work to a larger schedule. Ø Leverage and extend the use of established UX techniques, templates, presentations, and assets in the creation of UX analysis, solutions, and materials; Ø Contribute to the adaptation of PayPal UX tools, methodology, and software, and proposes new solutions or optimizes existing ones. Ø Empathizing with the needs and behaviors of people, the business, and how to solve for them through design. Ø Conducted usability testing with active PayPal customers and gather feedback on how PayPal credit has been perceived and improvise based on gathered reports. Ø Adapting PayPal UX tools, methodology, and software, proposes new solutions or optimizes existing ones, and fosters UX design and code reuse and consistency across team members and/or projects. Ø Providing high quality deliverables and executing based on UX goals and priorities while driving the success of overall UX team delivery through the oversight and guidance of a smaller UX team. Caterpillar, Richmond VA Dec 2015 Feb 2016 Title: Interaction/ User Experience Designer Ø Creating a responsive application design which will capture the reporting data of the CAT machines deployed in various industries across the globe. Ø Understand how machines are capturing existing data and also understand the deploying platform (Microsoft Azure) and design based on the feasibility. Ø Design environment was very robust and agile methodology was followed. Ø Worked with offshore (UX and VD) to complete the project within the stipulated timeframe. Ø Interact with CAT brand and understanding existing standards and create design based on visual guidelines. Capital One, Richmond VA Aug 2015 Nov 2015 Title: User Experience Designer Ø Design a state of the art internal communication tool/application which can give the capability to Capital one Create wireframe design based on the initial discussion with stake holders and product managers.

4 Ø Make responsive design with minimal clicks so that the user doesn t feel boredom in uploading the documents. Collaborate with visual designer from offshore and cross check the deliverables are matching the captured required. Ø Tweak designs based on technology challenges thereby understanding the end product which will be deliverable to the client from coding and development stand point Mapfre, Boston MA Feb 2015 July 2015 Title: User Experience Designer Ø Working with stake holders to understand existing legacy product and simplify the process and make it proficient for business users Ø Contextual navigation for Thick Client and suggest design specifications. Ø Understand users pain points and make strategic changes to interface with a scalability stand point. Ø Work with Offshore team to effectively use timeframe, complete modules in agile methodology. Ø Develop click through interactive prototypes and hold meeting with stakeholders for showtell demo. Ø Creating a user friendly product generator for different lines of business in Insurance domain. Arris Telecom, Santa Clara CA Nov 2014 Jan 2015 Title: Interaction Designer Ø Working with UXD team to assist in the design a best of class user experience across platforms: Mobile, PC and Arris products. Ø Produce UI/UX designs for prototypes, re-working functionality and new features, i.e.. comps and flow production Ensure consistency across platforms Ø Participate in requirements reviews & understand UXD trends and research & Maintains UI standards Ø Ensure design consistency across the enterprise & maintain support for cross platform branding imagery Ø Recommendations to improve efficiency, productivity, processes and procedures. HP, Fremont CA Feb 2014 Oct 2014 /Architect Ø Collaborate with a team of other information architects, visual designers, editors, prototypes, researchers and usability specialists to tackle complex projects of varying size. Ø Serve as the client s primary point of contact with the Design team and the overall user experience design process. Ø Ensure design team efforts are in sync with the client s business goals. Ø Create and document site/application information and interaction designs, including rich internet application behaviours. Ø Create site maps, wireframes and user flows. Ø Work closely with our usability team to test and refine designs and prototypes. Sears, Chicago IL Apr 2013 Jan 2014 Ø Visual designing, Usability Recommendations for Mobile products and applications for back end store associates on ipod devices and desktops.

5 Ø Work with Product Manager to translate customer requirements into defined specifications and inspire the Engineering team to develop the right product/web application. Walmart, Bentonville AR Jan 2013 Mar 2013 Ø Creating a unified intranet portal in sharepoint and ensure Walmart look and feel is applied all over the application. Customization of portal based on user needs. Application was been widely used by internal customer and vendors. Was performing interviews with existing stakeholders and business folks to customize the product. Woolworths, Sydney AU July 2011 Dec 2011 Ø Manage user experience life-cycle for all internal apps from concept to design and implementation Ø Own the design/user interface - related features and participate in the product definition process with the Product Manager, Engineering Manager Ø Suggest, research and document new functionality for the website to improve customer experience Masters, Sydney AU July 2011 Dec 2011 Ø Developing UI Design, High/Low Fidelity (wire frame/paper) prototyping to effectively communicate interaction and design ideas. Ø Interpret project's needs, gathering information and data to clarify design issues, multi-tasking by working on multiple projects with concurrent deadlines. Orange, Bristol UK Apr 2007 Sep 2007 Ø Planned, conceptualized, designed and controlled Website development projects. Ø Coordinated and worked with marketing team to brand and position the organization Symbian, Bristol UK/Offshore Oct 2007 July 2008 Ø Manage and develop an annual campaign for internal website including audits to website to ensure all content is reviewed and updated regularly Ø Conducted interviews for hiring web design lead candidates Staples, Boston MA Sep 2006 Nov 2007 Ø Conducting usability testing (heuristic) and gathering feedback on design mock-ups and integrating necessary changes. Ø Dashboard for Staples internal application dashboard. Teradyne, Boston MA/Offshore Feb 2005 Sep 2006 Title: User Interface Designer/ Webmaster

6 Ø Overall design decision making of several web applications and working closely with web architect development team and web editorial for daily activities. Ø Making recommendations regarding production methods, materials needed, and manage costs within agreed budgets. Honeywell, Offshore Dec 2004 Feb 2005 Title: User Interface Designer Ø Develop and maintain design mock-ups, usage scenarios, prototypes, specifications, navigation maps and other design documents. Ø Define innovative user interfaces and interaction styles which result in improved user productivity. McKesson, Offshore Mar 2003 Aug 2003 Title: User Interface Designer Ø Manage design of compelling rich and scalable user interfaces for web-based and applications, leading the UX vision, strategy, and execution. Ø Meeting with internal stakeholders and relevant product members to discuss UI needs of a particular project Reuters, Offshore Feb 2006 May 2006 Ø Gathered requirements from project stakeholders and reviewed existing concepts and brainstormed in a workshop with team members for new ideas. Ø Conduct demonstrations of prototype with potential users to uncover usability issues. Maintained style guide, navigation documents AMC, Offshore Apr 2003 Oct 2003 Ø Conducted final UI reviews for internal dashboard during development and participated in QA testing Ø Managed internal dashboard Internal Knowledge Management Web Application Dec 2008 July 2011 Ø Mindworks - Social quizzing platform for Enterprise. Ø Ideamax - Digg, like social network that lets any employee submit, comment, and vote on ideas Ø Rhitmo - Collaboratively scheduling of online meeting Ø Just Ask - Social Q&A Platform for Knowledge Management (KM) ecosystem within the organization User Interface Proposals: Bestbuy Nokia Cadburys Brambles Evangelizes the importance of human factors, user feedback, and data-driven decisions in designing the end-to-end user experience Developing UI Design, High/Low Fidelity (wire frame/paper) prototyping to effectively communicate interaction and design ideas.